Imperial Leather vs Nivea:Which is more popular?
In October 2026, Nivea had more branded searches than Imperial Leather among body wash and soap brands worldwide. Nivea had about 79,900 branded searches, while Imperial Leather had 12,100. Nivea made up 5% of all body wash and soap brand searches we track, and Imperial Leather accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about body wash and soap brands, neither Imperial Leather nor Nivea appeared in any of the five answers.
Who do people search for more?
Nivea, about 7 searches for every 1 for Imperial Leather
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top body wash and soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Imperial Leather nor Nivea showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Aveeno4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vanicream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Olay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Imperial Leather0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body wash and soap brands
5 answers
Asked ChatGPT
“Which body wash or soap brand should I buy?”
Asked ChatGPT
“What are the best body wash or soap brands?”
Asked ChatGPT
“What's the best body wash or soap brand for daily cleansing?”
Searched Google, AI Overview
“soap brands”
Searched Google, AI Overview
“best body wash”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Imperial Leather or Nivea more popular in search?
This chart shows how often people search Google for Imperial Leather and Nivea by name. Each line represents a brand's share of searches for all 12 body wash and soap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nivea, Imperial Leather. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Lux | Cetaphil | Dettol | Olay | Aveeno | Nivea | Protex | Palmolive | CeraVe | Vanicream | Imperial Leather |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.9% | 9.1% | 10.9% | 9% | 5.9% | 4.8% | 5.1% | 5.2% | 2.3% | 2.9% | 0.88% | 1% |
| Dec 2025 | 41% | 9.6% | 10% | 9.3% | 6.2% | 6.1% | 5.1% | 5.4% | 2.2% | 3% | 1.1% | 0.89% |
| Jan 2026 | 43.4% | 9.2% | 10% | 9.1% | 6% | 5% | 4.9% | 5.2% | 2.1% | 3.3% | 1.1% | 0.85% |
| Feb 2026 | 42.1% | 9.9% | 10.3% | 9.6% | 6.4% | 5.3% | 4.3% | 4.6% | 2.4% | 3.4% | 1% | 0.75% |
| Mar 2026 | 41.5% | 9.6% | 12.6% | 9% | 5.7% | 4.8% | 4.5% | 4.9% | 2.3% | 3.2% | 0.98% | 0.81% |
| Apr 2026 | 38.2% | 11.8% | 12.6% | 10.1% | 5.8% | 4.8% | 4.5% | 5% | 2.3% | 2.8% | 0.98% | 1.2% |
| May 2026 | 39.9% | 11.4% | 12.1% | 10.5% | 5.5% | 4.7% | 4.4% | 4.8% | 2.2% | 2.7% | 1% | 0.79% |
| Jun 2026 | 41.1% | 12% | 11.6% | 9.9% | 5.3% | 4.4% | 4.7% | 4.5% | 2.1% | 2.5% | 1.1% | 0.74% |
| Jul 2026 | 40.8% | 11.9% | 11.3% | 9.7% | 5.2% | 5.1% | 4.6% | 4.5% | 2.4% | 2.5% | 1.3% | 0.73% |
| Aug 2026 | 42.8% | 12.3% | 9.5% | 9.3% | 5% | 4.9% | 4.7% | 4.2% | 2.4% | 2.4% | 1.8% | 0.69% |
| Sep 2026 | 43.5% | 11.5% | 9.7% | 9.4% | 5% | 5% | 4.7% | 4.3% | 2.4% | 2.4% | 1.5% | 0.71% |
| Oct 2026 | 43.5% | 11% | 10.4% | 8.7% | 5.4% | 5.4% | 5% | 3.8% | 2.4% | 2.2% | 1.4% | 0.76% |
Nivea sells other things too, so only its searches that name this product count here, like “nivea soap”.
How has branded search for Imperial Leather and Nivea changed worldwide over the last 12 months?
3 findings
- Nivea was ahead of Imperial Leather in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Imperial Leather’s share of searches among body wash and soap brands worldwide moved from 1% to 0.76%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending October 2026, Nivea’s share of searches among body wash and soap brands worldwide moved from 5.1% to 5%, and its estimated monthly branded searches moved from 59.4K to 79.9K.
How did search popularity change for body wash and soap brands worldwide in October 2026?
1 change
Estimated monthly branded searches for Nivea worldwide rose 34.5% over 12 measured months, from 59.4K to 79.9K in October 2026.
How are Imperial Leather’s and Nivea’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Imperial Leather’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Imperial Leather
1 branded search term
- imperial leather
Nivea
4 branded search terms
- nivea bar soap
- nivea body wash
- nivea shower gel
- nivea soap
Other head-to-heads among body wash and soap brands
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