How popular isDove in search?
In September 2026, there were an estimated 1.7M branded searches for Dove worldwide which is up 6.4% over the last 12 months. Dove holds 68.1% estimated Share of Search among body wash and soap brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dove68.1%
Lux15.1%
Dettol10.1%- Palmolive3.7%
Protex2.5%
Imperial Leather0.41%
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Which body wash and soap brands compete with Dove?
Share of Search by month for Dove, Lux, Dettol, Palmolive, Protex. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Lux | Dettol | Palmolive | Protex | Imperial Leather |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 15.8% | 10.5% | 3.9% | 2.6% | 0.52% |
| Nov 2025 | 59.4% | 23.3% | 10.4% | 3.8% | 2.6% | 0.51% |
| Dec 2025 | 61.4% | 20.7% | 11.3% | 3.4% | 2.8% | 0.46% |
| Jan 2026 | 63.7% | 17.2% | 11.5% | 4.2% | 2.8% | 0.46% |
| Feb 2026 | 65.2% | 18.3% | 10% | 3.7% | 2.5% | 0.4% |
| Mar 2026 | 66.8% | 15.8% | 10.5% | 3.9% | 2.6% | 0.42% |
| Apr 2026 | 63.1% | 17.4% | 11.6% | 4.3% | 2.9% | 0.7% |
| May 2026 | 66.8% | 15.8% | 10.5% | 3.9% | 2.6% | 0.42% |
| Jun 2026 | 64.8% | 16.7% | 11.2% | 4.1% | 2.8% | 0.45% |
| Jul 2026 | 64.2% | 16.6% | 11.1% | 5% | 2.7% | 0.45% |
| Aug 2026 | 68.5% | 15% | 10% | 3.7% | 2.5% | 0.4% |
| Sep 2026 | 68.1% | 15.1% | 10.1% | 3.7% | 2.5% | 0.41% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.1% | 1.7M | -1.5% | -0.3 points | |
| 2, held 2nd | 15.1% | 368K | 0% | +0.2 points | |
| 3, held 3rd | 10.1% | 246K | 0% | +0.1 points | |
| 4, held 4th | 3.7% | 90.5K | 0% | 0 points | |
| 5, held 5th | 2.5% | 60.5K | 0% | 0 points | |
| 6, held 6th | 0.41% | 9.9K | 0% | 0 points |
1.
Dove68.1%
Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share -0.3 points.
2.
Lux15.1%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Dettol10.1%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.7%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Protex2.5%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.41%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Dove and its closest rivals
Every comparison with Dove
36 comparisons
- Dove vs Ferrero Rocher
- Dove vs L'Occitane
- Cetaphil vs Dove
- Dove vs Nivea
- Aesop vs Dove
- Diptyque vs Dove
- Dove vs Jo Malone
- Dove vs Lynx
- Dove vs Ivory
- Dove vs Lindt
- Dove vs Hims
- Dove vs Lux
- Dove vs Old Spice
- Aveeno vs Dove
- Dove vs St. Ives
- Dove vs Olay
- Dove vs Native
- Dettol vs Dove
- Dial vs Dove
- Dove vs Tree Hut
- Dove vs Molton Brown
- Dove vs Palmolive
- Dove vs Protex
- Dove vs Yardley
- Blueland vs Dove
- Dove vs Soap & Glory
- Dove vs Frank Body
- Dove vs Original Source
- Dove vs Imperial Leather
- Aussie vs Dove
- CHI vs Dove
- Dove vs Method
- Dove vs Keeps
- Dove vs Mio
- Dove vs Sanex
- Dove vs Radox
How has branded search demand for Dove changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dove worldwide rose from 1.6M to 1.7M.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among body wash and soap brands worldwide increased from 66.7% to 68.1%.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among body wash and soap brands worldwide peaked at 68.5% in August 2026 and was lowest at 59.4% in November 2025.
How did search popularity change for body wash and soap brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Imperial Leather worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Where does Dove compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hand soap brands | 1st of 7 | 30.4% | Show ranking |
| Body wash brands | 1st of 5 | 39.4% | Show ranking |
| Chocolate bar brands | 2nd of 3 | 37.8% | Show ranking |
| Body spray brands | 1st of 4 | 56.3% | Show ranking |
| Antibacterial soap brands | 1st of 3 | 58% | Show ranking |
| Deo stick brands | 1st of 3 | 51.7% | Show ranking |
| Bar soap brands | 1st of 5 | 61% | Show ranking |
| Shampoo and conditioner brands | 1st of 7 | 38.4% | Show ranking |
| Body wash and soap brands | 1st of 6 | 68.1% | Shown above |
| Body scrub | 1st of 6 | 77.2% | Show ranking |
| Foaming hand wash brands | 1st of 4 | 83.1% | Show ranking |
| Shower gel | 1st of 6 | 51.8% | Show ranking |
How is Dove measured?
Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- dove
- dove body scrub
- dove body wash
- dove soap
Who owns Dove?
Dove is owned by 
Liquid I.V., 
Continental, 
Dr. Squatch, 
Lipton, Lux, 
Lynx, 
Magnum, 
Omo, 
TRESemmé, 
Vaseline and 
Wild, owned by the same company, worldwide.
Do you work for Dove? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Dove your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.