Aussie vs Dove:Which is more popular by branded search?
In August 2026, Aussie had more branded searches than Dove among dry shampoo worldwide. Aussie was estimated to have 3.6K branded searches compared to Dove’s 260, and held a 1.7% Share of Search versus Dove’s 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aussie or Dove?
Compare the dry shampoo people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aussie, Dove. The figures are in the table below the chart.
View monthly share of search table
| Month | Batiste | Not Your Mother's | Bumble and bumble | Klorane | Aussie | Dove |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 28.9% | 23.6% | 10.6% | 1.4% | 0.15% |
| Nov 2025 | 29.9% | 29.9% | 29.9% | 9% | 1.2% | 0.13% |
| Dec 2025 | 38.9% | 26% | 26% | 7.8% | 1.2% | 0.11% |
| Jan 2026 | 33.8% | 33.8% | 22.6% | 8.3% | 1.3% | 0.15% |
| Feb 2026 | 31.5% | 31.5% | 25.8% | 9.4% | 1.5% | 0.14% |
| Mar 2026 | 33.1% | 33.1% | 22.1% | 9.9% | 1.6% | 0.12% |
| Apr 2026 | 35.4% | 28.9% | 23.6% | 10.6% | 1.4% | 0.1% |
| May 2026 | 30.9% | 30.9% | 25.3% | 11.3% | 1.5% | 0.11% |
| Jun 2026 | 30.8% | 30.8% | 25.2% | 11.3% | 1.8% | 0.11% |
| Jul 2026 | 36.8% | 30.1% | 20.2% | 11% | 1.8% | 0.08% |
| Aug 2026 | 35.2% | 28.8% | 23.6% | 10.6% | 1.7% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aussie and Dove comparison changed over the last 12 months?
3 findings
- Aussie was ahead of Dove in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aussie’s estimated Share of Search among dry shampoo worldwide moved from 1.4% to 1.7%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 11 months ending August 2026, Dove’s estimated Share of Search among dry shampoo worldwide moved from 0.15% to 0.12%, and its estimated monthly branded searches moved from 320 to 260.
How did search popularity change for dry shampoo worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Aussie’s and Dove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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