Brandwave

How popular isCHI in search?

In September 2026, there were an estimated 31K branded searches for CHI worldwide which held steady over the last 12 months. CHI holds 0.09% estimated Share of Search among shampoo and conditioner brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dove38.4%
  2. Aesop31.6%
  3. Hims21.1%
  4. Aveeno8.7%
  5. Aussie0.14%
  6. CHI0.09%
  7. Keeps<0.01%
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Which shampoo and conditioner brands compete with CHI?

CHI against shampoo and conditioner brands worldwide, by month

Share of Search by month for Dove, Aesop, Hims, Aveeno, CHI. The figures are in the table below the chart.

View monthly share of search table
MonthDoveAesopHimsAveenoAussieCHIKeeps
Oct 202535.7%35.7%19.7%8.6%0.1%0.1%<0.01%
Nov 202526.2%47.8%17.5%8.3%0.09%0.11%<0.01%
Dec 202525.2%46%20.6%8%0.09%0.09%<0.01%
Jan 202629.8%36.2%24.4%9.5%0.1%0.1%<0.01%
Feb 202632.4%32.4%26.5%8.4%0.11%0.09%<0.01%
Mar 202634.1%34.1%23%8.5%0.12%0.1%<0.01%
Apr 202631.8%31.8%26%10.1%0.11%0.11%<0.01%
May 202636.7%30.2%24.7%8.3%0.11%0.09%<0.01%
Jun 202632.3%32.3%26.4%8.8%0.14%0.09%<0.01%
Jul 202632.3%32.3%26.4%8.8%0.14%0.09%<0.01%
Aug 202638.4%31.6%21.1%8.7%0.14%0.09%<0.01%
Sep 202638.4%31.6%21.1%8.7%0.14%0.09%<0.01%

  1. 1.Dove

    38.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Aesop

    31.6%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hims

    21.1%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Aveeno

    8.7%

    Held 4th. 226K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Aussie

    0.14%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.CHI

    0.09%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Keeps

    <0.01%

    Held 7th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.

Compare search popularity between CHI and its closest rivals

Every comparison with CHI

How has branded search demand for CHI changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for CHI worldwide held steady, from 32.5K to 31K.
  • Across the 12 months ending September 2026, CHI’s estimated Share of Search among shampoo and conditioner brands worldwide held steady, from 0.1% to 0.09%.

How did search popularity change for shampoo and conditioner brands worldwide in September 2026?

  1. Estimated monthly branded searches for Keeps worldwide rose 52.9% over 12 measured months, from 170 to 260 in September 2026.

  2. Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  3. Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

  4. Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does CHI compete?

CHI is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair styling tool brands6th of 70.29%Show ranking
Blow dryer brands6th of 70.04%Show ranking
Flat iron brands6th of 60.04%Show ranking
Shampoo and conditioner brands6th of 70.09%Shown above
Hot rollers brands5th of 50.34%Show ranking

How is CHI measured?

Brandwave collects information about searches that people make online using CHI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • chi hair
  • chi hair dryer
  • chi hair straightener
  • chi hair styling
  • chi straightener

Do you work for CHI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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