CHI vs ghd:Which is more popular by branded search?
In August 2026, ghd had more branded searches than CHI among hair styling tool brands worldwide. ghd was estimated to have 582K branded searches compared to CHI’s 27.4K, and held a 6.5% Share of Search versus CHI’s 0.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, CHI or ghd?
Compare brands that offer hair dryers and styling appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ghd, CHI. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Shark | ghd | T3 | CHI |
|---|---|---|---|---|---|
| Oct 2025 | 81.1% | 10.1% | 7.8% | 0.67% | 0.32% |
| Nov 2025 | 79.3% | 11.3% | 8.5% | 0.61% | 0.28% |
| Dec 2025 | 79.1% | 12.5% | 6.9% | 1.2% | 0.38% |
| Jan 2026 | 82.9% | 10.2% | 5.8% | 0.76% | 0.28% |
| Feb 2026 | 81.7% | 9.6% | 7.1% | 1.3% | 0.31% |
| Mar 2026 | 80.9% | 10.5% | 7.3% | 1.1% | 0.33% |
| Apr 2026 | 82.3% | 9.6% | 6.7% | 0.98% | 0.34% |
| May 2026 | 81.5% | 10.4% | 6.7% | 1.1% | 0.33% |
| Jun 2026 | 82.7% | 9.5% | 6.7% | 0.81% | 0.31% |
| Jul 2026 | 79.8% | 10.6% | 8.5% | 0.79% | 0.34% |
| Aug 2026 | 82.1% | 10.4% | 6.5% | 0.78% | 0.3% |
| Sep 2026 | — | — | — | — | — |
How has the CHI and ghd comparison changed over the last 12 months?
3 findings
- ghd was ahead of CHI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CHI’s estimated Share of Search among hair styling tool brands worldwide moved from 0.32% to 0.3%, and its estimated monthly branded searches moved from 33.4K to 27.4K.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands worldwide moved from 7.8% to 6.5%, and its estimated monthly branded searches moved from 811K to 582K.
How did search popularity change for hair styling tool brands worldwide in August 2026?
2 changes
In August 2026, ghd lost estimated Share of Search among hair styling tool brands worldwide, from 8.5% to 6.5%.
Estimated monthly branded searches for CHI worldwide fell 18.1% over 11 measured months, from 33.4K to 27.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CHI’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.