Brandwave

How popular isCHI in search?

In August 2026, there were an estimated 27.4K branded searches for CHI worldwide which is down 18.1% over the last 11 months. CHI holds 0.3% estimated Share of Search among hair styling tool brands worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dyson82.1%
  2. Shark10.4%
  3. ghd6.5%
  4. T30.78%
  5. CHI0.3%
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Which hair styling tool brands compete with CHI?

CHI against hair styling tool brands worldwide, by month

Share of Search by month for Dyson, Shark, ghd, CHI. The figures are in the table below the chart.

View monthly share of search table
MonthDysonSharkghdT3CHI
Oct 202581.1%10.1%7.8%0.67%0.32%
Nov 202579.3%11.3%8.5%0.61%0.28%
Dec 202579.1%12.5%6.9%1.2%0.38%
Jan 202682.9%10.2%5.8%0.76%0.28%
Feb 202681.7%9.6%7.1%1.3%0.31%
Mar 202680.9%10.5%7.3%1.1%0.33%
Apr 202682.3%9.6%6.7%0.98%0.34%
May 202681.5%10.4%6.7%1.1%0.33%
Jun 202682.7%9.5%6.7%0.81%0.31%
Jul 202679.8%10.6%8.5%0.79%0.34%
Aug 202682.1%10.4%6.5%0.78%0.3%
Sep 2026—————

  1. 1.Dyson

    82.1%

    held 1st · 7.4M estimated branded searches · +22.8% vs prior month · +2.3 points

  2. 2.Shark

    10.4%

    held 2nd · 932K estimated branded searches · +16.9% vs prior month · -0.2 points

  3. 3.ghd

    6.5%

    held 3rd · 582K estimated branded searches · -9.1% vs prior month · -2 points

  4. 4.T3

    0.78%

    held 4th · 70.1K estimated branded searches · +18.2% vs prior month · 0 points

  5. 5.CHI

    0.3%

    held 5th · 27.4K estimated branded searches · +5.9% vs prior month · 0 points

Compare search popularity between CHI and its closest rivals

How has branded search demand for CHI changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for CHI worldwide fell from 33.4K to 27.4K.
  • Across the 11 months ending August 2026, CHI’s estimated Share of Search among hair styling tool brands worldwide held steady, from 0.32% to 0.3%.

How did search popularity change for hair styling tool brands worldwide in August 2026?

  1. In August 2026, Dyson gained estimated Share of Search among hair styling tool brands worldwide, from 79.8% to 82.1%.

  2. In August 2026, ghd lost estimated Share of Search among hair styling tool brands worldwide, from 8.5% to 6.5%.

  3. Estimated monthly branded searches for CHI worldwide fell 18.1% over 11 measured months, from 33.4K to 27.4K in August 2026.

  4. Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026.

How is CHI measured?

Brandwave collects information about searches that people make online using CHI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • chi com
  • chi hair
  • chi hair dryer
  • chi hair straightener
  • chi hair styling
  • chi straightener

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How the Brand Demand Index is measured

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