Brandwave

CHI vs Cloud Nine:Which is more popular?

In October 2026, CHI had more branded searches than Cloud Nine among flat iron brands worldwide. CHI had about 26,900 branded searches, while Cloud Nine had 16,400. CHI made up 4.2% of all flat iron brand searches we track, and Cloud Nine accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about flat iron brands, CHI appeared in all five answers and Cloud Nine in none.

Among flat iron brands worldwide in October 2026

Who do people search for more?

CHI, about 64% more searches than Cloud Nine

CHI 26.9K searchesCloud Nine 16.4K searches

Who does AI mention more?

CHI, mentioned in every answer we collected

CHI in 5 of 5Cloud Nine in 0 of 5

Who does AI recommend more?

CHI, the only one of the two named

CHI first in 5Cloud Nine never named

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Top flat iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CHI appeared in all five answers. Cloud Nine did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. CHI2nd
  3. T33rd
  4. BaBylissPRO4th
  5. Dyson5th
  6. BaByliss–
  7. Remington–
  8. Cloud Nine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CHI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T34 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaBylissPRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flat iron brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is CHI or Cloud Nine more popular in search?

This chart shows how often people search Google for CHI and Cloud Nine by name. Each line represents a brand's share of searches for all eight flat iron brands we track, month by month, from English-language searches worldwide.

CHI and Cloud Nine among flat iron brands worldwide, by month

Share of searches by month for CHI, Cloud Nine. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonghdBaBylissRemingtonCHIT3Cloud NineBaBylissPRO
Nov 202533.4%42%6.6%6.7%3.9%2.7%2%2.6%
Dec 202534.6%36.3%6.8%7%4.9%4.8%2.4%3.1%
Jan 202637.6%31.4%7.3%10.1%4.7%3.5%1.9%3.4%
Feb 202640.5%29.6%7.5%9.5%4.4%3.6%2.2%2.7%
Mar 202632.6%34.5%8.7%9.8%5.6%3.4%2.4%2.9%
Apr 202633%35.2%7.8%10.7%4.3%3.2%2%3.8%
May 202632.8%36.5%7.8%9.7%4.3%3.2%2.3%3.5%
Jun 202630.8%38%7.9%10%4.3%2.7%2.9%3.3%
Jul 202635.6%35.8%7.5%9.3%4.1%2.9%2.7%2%
Aug 202636.8%34.5%7.8%9.7%3.8%2.9%2.4%2.2%
Sep 202635.1%35.2%9%9.2%4%3.3%2.2%2%
Oct 202634.2%33.9%10.6%9.1%4.2%3.5%2.6%1.9%

How has branded search for CHI and Cloud Nine changed worldwide over the last 12 months?

3 findings
  • CHI was ahead of Cloud Nine in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, CHI’s share of searches among flat iron brands worldwide moved from 3.9% to 4.2%, and its estimated monthly branded searches moved from 32.9K to 26.9K.
  • Across the 12 months ending October 2026, Cloud Nine’s share of searches among flat iron brands worldwide moved from 2% to 2.6%, and its estimated monthly branded searches moved from 17.2K to 16.4K.

How did search popularity change for flat iron brands worldwide in October 2026?

1 change

  1. Estimated monthly branded searches for CHI worldwide fell 18.2% over 12 measured months, from 32.9K to 26.9K in October 2026.

How are CHI’s and Cloud Nine’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using CHI’s and Cloud Nine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CHI

2 branded search terms

  • chi flat iron
  • chi hair straightener

Cloud Nine

2 branded search terms

  • cloud nine flat iron
  • cloud nine hair straightener

How the Brand Demand Index is measured

Other head-to-heads among flat iron brands

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