BaByliss vs ghd:Which is more popular?
In October 2026, ghd had more branded searches than BaByliss among flat iron brands worldwide. ghd had about 215,000 branded searches, while BaByliss had 67,600. ghd made up 33.9% of all flat iron brand searches we track, and BaByliss accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about flat iron brands, ghd appeared in four of the five answers and BaByliss in none.
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Top flat iron brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ghd was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BaByliss did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ghd1st
CHI2nd
T33rd
BaBylissPRO4th
Dyson5th
BaByliss–
Remington–
Cloud Nine–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CHI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ghd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- T34 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BaBylissPRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flat iron brands
5 answers
Asked ChatGPT
“Which flat iron brand should I buy?”
Asked ChatGPT
“What are the best flat iron brands?”
Asked ChatGPT
“What's the best flat iron brand for smooth hair?”
Searched Google, AI Overview
“best flat iron”
Searched Google, AI Overview
“ceramic flat iron”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is BaByliss or ghd more popular in search?
This chart shows how often people search Google for BaByliss and ghd by name. Each line represents a brand's share of searches for all eight flat iron brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ghd, BaByliss. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | ghd | BaByliss | Remington | CHI | T3 | Cloud Nine | BaBylissPRO |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 33.4% | 42% | 6.6% | 6.7% | 3.9% | 2.7% | 2% | 2.6% |
| Dec 2025 | 34.6% | 36.3% | 6.8% | 7% | 4.9% | 4.8% | 2.4% | 3.1% |
| Jan 2026 | 37.6% | 31.4% | 7.3% | 10.1% | 4.7% | 3.5% | 1.9% | 3.4% |
| Feb 2026 | 40.5% | 29.6% | 7.5% | 9.5% | 4.4% | 3.6% | 2.2% | 2.7% |
| Mar 2026 | 32.6% | 34.5% | 8.7% | 9.8% | 5.6% | 3.4% | 2.4% | 2.9% |
| Apr 2026 | 33% | 35.2% | 7.8% | 10.7% | 4.3% | 3.2% | 2% | 3.8% |
| May 2026 | 32.8% | 36.5% | 7.8% | 9.7% | 4.3% | 3.2% | 2.3% | 3.5% |
| Jun 2026 | 30.8% | 38% | 7.9% | 10% | 4.3% | 2.7% | 2.9% | 3.3% |
| Jul 2026 | 35.6% | 35.8% | 7.5% | 9.3% | 4.1% | 2.9% | 2.7% | 2% |
| Aug 2026 | 36.8% | 34.5% | 7.8% | 9.7% | 3.8% | 2.9% | 2.4% | 2.2% |
| Sep 2026 | 35.1% | 35.2% | 9% | 9.2% | 4% | 3.3% | 2.2% | 2% |
| Oct 2026 | 34.2% | 33.9% | 10.6% | 9.1% | 4.2% | 3.5% | 2.6% | 1.9% |
ghd and BaByliss sell other things too, so only their searches that name this product count here, like “ghd flat iron”.
How has branded search for BaByliss and ghd changed worldwide over the last 12 months?
3 findings
- ghd was ahead of BaByliss in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, BaByliss’ share of searches among flat iron brands worldwide moved from 6.6% to 10.6%, and its estimated monthly branded searches moved from 55.3K to 67.6K.
- Across the 12 months ending October 2026, ghd’s share of searches among flat iron brands worldwide moved from 42% to 33.9%, and its estimated monthly branded searches moved from 354K to 215K.
How did search popularity change for flat iron brands worldwide in October 2026?
2 changes
In October 2026, BaByliss overtook Remington to rank 3rd among flat iron brands worldwide, with 10.6% of the searches.
In October 2026, ghd lost share of searches among flat iron brands worldwide, from 35.2% to 33.9%.
How are BaByliss’ and ghd’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using BaByliss’ and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among flat iron brands
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