Brandwave

How popular isBaBylissPRO?

In October 2026, people searched for BaBylissPRO by name about 356,000 times worldwide, an 8.3% decrease from the previous year. These searches made up 1.9% of all global flat iron brand searches, placing BaBylissPRO eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about flat iron brands, BaBylissPRO appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in October 2026

BaBylissPRO is the eighth most searched of 8 competitors and the fourth most recommended in the AI answers we collected.

  1. DysonShare of searches 34.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. ghdShare of searches 33.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. BaBylissShare of searches 10.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. RemingtonShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BaBylissPROShare of searches 1.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top flat iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BaBylissPRO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BaBylissPRO is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. CHI2nd
  3. T33rd
  4. BaBylissPRO4th
  5. Dyson5th
  6. BaByliss–
  7. Remington–
  8. Cloud Nine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CHI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T34 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaBylissPRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flat iron brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

How often do people search for BaBylissPRO compared with other flat iron brands worldwide?

BaBylissPRO against flat iron brands worldwide, by month

Share of searches by month for Dyson, ghd, BaByliss, Remington, CHI, T3, Cloud Nine, BaBylissPRO. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonghdBaBylissRemingtonCHIT3Cloud NineBaBylissPRO
Nov 202533.4%42%6.6%6.7%3.9%2.7%2%2.6%
Dec 202534.6%36.3%6.8%7%4.9%4.8%2.4%3.1%
Jan 202637.6%31.4%7.3%10.1%4.7%3.5%1.9%3.4%
Feb 202640.5%29.6%7.5%9.5%4.4%3.6%2.2%2.7%
Mar 202632.6%34.5%8.7%9.8%5.6%3.4%2.4%2.9%
Apr 202633%35.2%7.8%10.7%4.3%3.2%2%3.8%
May 202632.8%36.5%7.8%9.7%4.3%3.2%2.3%3.5%
Jun 202630.8%38%7.9%10%4.3%2.7%2.9%3.3%
Jul 202635.6%35.8%7.5%9.3%4.1%2.9%2.7%2%
Aug 202636.8%34.5%7.8%9.7%3.8%2.9%2.4%2.2%
Sep 202635.1%35.2%9%9.2%4%3.3%2.2%2%
Oct 202634.2%33.9%10.6%9.1%4.2%3.5%2.6%1.9%

  1. 1.Dyson

    34.2%

    Moved from 2nd to 1st. 217K estimated branded searches, +23.4% vs prior month. Share -0.9 points.

  2. 2.ghd

    33.9%

    Moved from 1st to 2nd. 215K estimated branded searches, +21.9% vs prior month. Share -1.3 points.

  3. 3.BaByliss

    10.6%

    Moved from 4th to 3rd. 67.6K estimated branded searches, +49.6% vs prior month. Share +1.6 points.

  4. 4.Remington

    9.1%

    Moved from 3rd to 4th. 57.6K estimated branded searches, +25.5% vs prior month. Share -0.1 points.

  5. 5.CHI

    4.2%

    Held 5th. 26.9K estimated branded searches, +33.2% vs prior month. Share +0.2 points.

  6. 6.T3

    3.5%

    Held 6th. 22K estimated branded searches, +33.3% vs prior month. Share +0.2 points.

  7. 7.Cloud Nine

    2.6%

    Held 7th. 16.4K estimated branded searches, +50.5% vs prior month. Share +0.4 points.

  8. 8.BaBylissPRO

    1.9%

    Held 8th. 12.2K estimated branded searches, +20.8% vs prior month. Share -0.1 points.

BaBylissPRO, Dyson and 2 other brands sell other things too, so only their searches that name this product count here, like “babylisspro flat iron”.

Compare popularity between BaBylissPRO and its closest rivals

Every comparison with BaBylissPRO

19 comparisons

How has branded search demand for BaBylissPRO changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for BaBylissPRO worldwide fell from 388K to 356K.
  • Across the 12 months ending October 2026, BaBylissPRO’s share of searches among flat iron brands worldwide decreased from 2.6% to 1.9%.
  • Across the 12 months ending October 2026, BaBylissPRO’s share of searches among flat iron brands worldwide peaked at 3.8% in April 2026 and was lowest at 1.9% in October 2026.
  • Across the 12 months ending October 2026, BaBylissPRO fell from 7th to 8th among flat iron brands worldwide.

How did search popularity change for flat iron brands worldwide in October 2026?

5 changes

  1. In October 2026, BaByliss overtook Remington to rank 3rd among flat iron brands worldwide, with 10.6% of the searches.

  2. In October 2026, ghd lost share of searches among flat iron brands worldwide, from 35.2% to 33.9%.

  3. In October 2026, Dyson lost share of searches among flat iron brands worldwide, from 35.1% to 34.2%.

  4. Estimated monthly branded searches for BaBylissPRO worldwide fell 44.8% over 12 measured months, from 22.1K to 12.2K in October 2026.

  5. Estimated monthly branded searches for CHI worldwide fell 18.2% over 12 measured months, from 32.9K to 26.9K in October 2026.

How are BaBylissPRO’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using BaBylissPRO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • babyliss pro clippers
  • babylisspro
  • babylisspro clippers
  • babylisspro curling iron
  • babylisspro curling wand
  • babylisspro flat iron
  • babylisspro hair curler
  • babylisspro hair dryer
  • babylisspro hair straightener
  • babylisspro straightener

Do you work for BaBylissPRO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BaBylissPRO compete?

BaBylissPRO is ranked by how often people search for it in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair styling tool brands8th of 80.55%Show ranking
Hair dryer brands9th of 100.98%Show ranking
Flat iron brands8th of 81.9%Shown above
Hair curler brands9th of 112%Show ranking
Hair clipper brands4th of 98.3%Show ranking
Creator with pink hair and a pink jacket

Is BaBylissPRO your brand?

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