Brandwave

How popular isDyson in search?

In September 2026, there were an estimated 8.1M branded searches for Dyson worldwide which held steady over the last 12 months. Dyson holds 91.6% estimated Share of Search among flat iron brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson91.6%
  2. BaByliss6.9%
  3. T30.93%
  4. CHI0.35%
  5. Remington0.12%
  6. GHD0.05%
Dyson website (opens in a new tab)

Follow Dyson and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which flat iron brands compete with Dyson?

Dyson against flat iron brands worldwide, by month

Share of Search by month for Dyson, BaByliss. The figures are in the table below the chart.

View monthly share of search table
MonthDysonBaBylissT3CHIRemingtonGHD
Oct 202592.1%6.6%0.76%0.35%0.13%0.05%
Nov 202592.7%6.2%0.72%0.33%0.09%0.03%
Dec 202591.3%6.8%1.4%0.43%0.11%0.03%
Jan 202692.6%6.1%0.85%0.3%0.12%0.04%
Feb 202691.7%6.4%1.4%0.34%0.13%0.06%
Mar 202690.6%7.7%1.2%0.36%0.13%0.06%
Apr 202690.3%8.1%1.1%0.36%0.14%0.06%
May 202690.1%8.1%1.2%0.36%0.14%0.06%
Jun 202690.5%8.1%0.88%0.33%0.14%0.06%
Jul 202689.5%9%0.88%0.37%0.16%0.05%
Aug 202691.1%7.5%0.87%0.33%0.15%0.05%
Sep 202691.6%6.9%0.93%0.35%0.12%0.05%

  1. 1.Dyson

    91.6%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +0.6 points.

  2. 2.BaByliss

    6.9%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -0.6 points.

  3. 3.T3

    0.93%

    Held 3rd. 82.2K estimated branded searches, +17.3% vs prior month. Share +0.1 points.

  4. 4.CHI

    0.35%

    Held 4th. 31K estimated branded searches, +16.5% vs prior month. Share 0 points.

  5. 5.Remington

    0.12%

    Held 5th. 10.5K estimated branded searches, -14.6% vs prior month. Share 0 points.

  6. 6.GHD

    0.05%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Dyson and its closest rivals

Every comparison with Dyson

How has branded search demand for Dyson changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dyson worldwide held steady, from 8.5M to 8.1M.
  • Across the 12 months ending September 2026, Dyson’s estimated Share of Search among flat iron brands worldwide peaked at 92.7% in November 2025 and was lowest at 89.5% in July 2026.

How did search popularity change for flat iron brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among flat iron brands worldwide, from 91.1% to 91.6%.

  2. In September 2026, BaByliss lost estimated Share of Search among flat iron brands worldwide, from 7.5% to 6.9%.

  3. Estimated monthly branded searches for T3 worldwide rose 17.5% over 12 measured months, from 70K to 82.2K in September 2026.

  4. Estimated monthly branded searches for Remington worldwide fell 14.6% over 12 measured months, from 12.3K to 10.5K in September 2026.

Where does Dyson compete?

Dyson is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fan brands1st of 549.4%Show ranking
Standing fan brands1st of 549.4%Show ranking
Vacuum cleaner brands1st of 959%Show ranking
Cordless vacuum brands1st of 866.5%Show ranking
Stick vacuum brands1st of 871%Show ranking
Handheld vacuum brands1st of 774.1%Show ranking
Hair styling tool brands1st of 777.3%Show ranking
Hand dryer brands1st of 377.5%Show ranking
Heaters1st of 679.4%Show ranking
Car vacuum brands1st of 680.5%Show ranking
Blow dryer brands1st of 781.3%Show ranking
Space heater brands1st of 583.7%Show ranking
Air styler brands1st of 383.7%Show ranking
Hair curler brands1st of 383.7%Show ranking
Mini vacuum brands1st of 384.3%Show ranking
Pet vacuum brands1st of 384.3%Show ranking
Curling iron brands1st of 584.4%Show ranking
Hair straightener brands1st of 584.4%Show ranking
Hair dryer brands1st of 585.8%Show ranking
Portable heater brands1st of 487.3%Show ranking
Curling wand brands1st of 689.9%Show ranking
Flat iron brands1st of 691.6%Shown above
Cordless straightener brands1st of 392.9%Show ranking
Pedestal fan brands1st of 493.4%Show ranking
Floor fan brands1st of 394.1%Show ranking

How is Dyson measured?

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • dyson
  • dyson airwrap
  • dyson hair dryer
  • dyson hair straightener
  • dyson hair styling
  • dyson supersonic
  • dyson vacuum
  • hair dryer dyson
  • hair straightener dyson
  • hair styling dyson
  • vacuum dyson

Do you work for Dyson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Dyson your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free