Dyson vs Miele:Which is more popular by branded search?
In August 2026, Dyson had more branded searches than Miele among vacuum cleaner brands worldwide. Dyson was estimated to have 7.4M branded searches compared to Miele’s 138K, and held an 80.6% Share of Search versus Miele’s 1.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Dyson or Miele?
Compare brands that offer household vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, Miele. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Shark | BISSELL | SEBO | Miele |
|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 10.2% | 4.9% | 1.9% | 1.1% |
| Nov 2025 | 82.4% | 11.8% | 3.8% | 1.1% | 1% |
| Dec 2025 | 81.8% | 12.9% | 3% | 1.2% | 1.1% |
| Jan 2026 | 82.8% | 10.2% | 3.9% | 1.8% | 1.2% |
| Feb 2026 | 82% | 9.7% | 5.2% | 1.8% | 1.3% |
| Mar 2026 | 80% | 10.4% | 5.8% | 2.2% | 1.5% |
| Apr 2026 | 81.4% | 9.5% | 5.4% | 2.3% | 1.4% |
| May 2026 | 81.6% | 10.4% | 4.7% | 2% | 1.4% |
| Jun 2026 | 82.6% | 9.5% | 4.6% | 2% | 1.4% |
| Jul 2026 | 80.2% | 10.6% | 5% | 2.6% | 1.5% |
| Aug 2026 | 80.6% | 10.2% | 5.5% | 2.2% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Dyson and Miele comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Miele in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands worldwide moved from 81.9% to 80.6%, and its estimated monthly branded searches moved from 8.5M to 7.4M.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among vacuum cleaner brands worldwide moved from 1.1% to 1.5%, and its estimated monthly branded searches moved from 113K to 138K.
How did search popularity change for vacuum cleaner brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Dyson’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.