How popular isDreame in search?
In September 2026, there were an estimated 775K branded searches for Dreame worldwide which is up 49.1% over the last 12 months. Dreame holds 5.6% estimated Share of Search among vacuum cleaner brands worldwide and is ranked 5th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Dreame and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which vacuum cleaner brands compete with Dreame?
Share of Search by month for Dyson, Electrolux, Shark, Roborock, Dreame, iRobot, BISSELL. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Electrolux | Shark | Roborock | Dreame | iRobot | BISSELL | SEBO | Miele |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 10.7% | 7.5% | 6.5% | 3.7% | 5.2% | 3.6% | 1.4% | 0.81% |
| Nov 2025 | 59.3% | 9.8% | 8.5% | 8.8% | 4.9% | 4.6% | 2.7% | 0.77% | 0.74% |
| Dec 2025 | 60.5% | 7.4% | 9.6% | 6.8% | 3.9% | 7.9% | 2.2% | 0.87% | 0.83% |
| Jan 2026 | 60.7% | 9.7% | 7.5% | 7.4% | 5% | 4.7% | 2.9% | 1.3% | 0.9% |
| Feb 2026 | 59.4% | 10% | 7% | 7.6% | 5.1% | 4.9% | 3.8% | 1.3% | 0.93% |
| Mar 2026 | 56.3% | 11.8% | 7.3% | 7.3% | 5.9% | 4.6% | 4.1% | 1.6% | 1.1% |
| Apr 2026 | 56.5% | 12.6% | 6.6% | 7.8% | 5.3% | 5% | 3.7% | 1.6% | 0.95% |
| May 2026 | 55.7% | 12.4% | 7.1% | 7.7% | 6.4% | 5.3% | 3.2% | 1.3% | 0.93% |
| Jun 2026 | 56.5% | 12.6% | 6.5% | 8.1% | 6.6% | 4.5% | 3.1% | 1.4% | 0.94% |
| Jul 2026 | 54.5% | 11.1% | 7.2% | 8.7% | 7% | 5.2% | 3.4% | 1.8% | 1% |
| Aug 2026 | 57% | 11.6% | 7.2% | 7.4% | 6.1% | 4.2% | 3.9% | 1.5% | 1.1% |
| Sep 2026 | 59% | 10.9% | 7% | 6.9% | 5.6% | 4.7% | 4% | 1.2% | 0.82% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59% | 8.1M | +10.4% | +2 points | |
| 2, held 2nd | 10.9% | 1.5M | 0% | -0.7 points | |
| 3, moved from 4th to 3rd | 7% | 968K | +4.1% | -0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.9% | 950K | -0.3% | -0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.6% | 775K | -2.5% | -0.5 points | |
| 6, held 6th | 4.7% | 646K | +17.9% | +0.4 points | |
| 7, held 7th | 4% | 551K | +9.2% | +0.1 points | |
| 8, held 8th | 1.2% | 162K | -18.1% | -0.4 points | |
| 9, held 9th | 0.82% | 113K | -18.1% | -0.2 points |
1.
Dyson59%
Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +2 points.
10.9%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.7 points.
3.
Shark7%
Moved from 4th to 3rd. 968K estimated branded searches, +4.1% vs prior month. Share -0.2 points.
4.
Roborock6.9%
Moved from 3rd to 4th. 950K estimated branded searches, -0.3% vs prior month. Share -0.5 points.
5.
Dreame5.6%
Held 5th. 775K estimated branded searches, -2.5% vs prior month. Share -0.5 points.
6.
iRobot4.7%
Held 6th. 646K estimated branded searches, +17.9% vs prior month. Share +0.4 points.
7.
BISSELL4%
Held 7th. 551K estimated branded searches, +9.2% vs prior month. Share +0.1 points.
8.
SEBO1.2%
Held 8th. 162K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
9.
Miele0.82%
Held 9th. 113K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
Compare search popularity between Dreame and its closest rivals
Every comparison with Dreame
10 comparisons
How has branded search demand for Dreame changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dreame worldwide rose from 520K to 775K.
- Across the 12 months ending September 2026, Dreame’s estimated Share of Search among vacuum cleaner brands worldwide increased from 3.7% to 5.6%.
- Across the 12 months ending September 2026, Dreame’s estimated Share of Search among vacuum cleaner brands worldwide peaked at 7% in July 2026 and was lowest at 3.7% in October 2025.
- Across the 12 months ending September 2026, Dreame rose from 6th to 5th among vacuum cleaner brands worldwide.
How did search popularity change for vacuum cleaner brands worldwide in September 2026?
6 changes
In September 2026, Dyson gained estimated Share of Search among vacuum cleaner brands worldwide, from 57% to 59%.
In September 2026, Electrolux lost estimated Share of Search among vacuum cleaner brands worldwide, from 11.6% to 10.9%.
In September 2026, Dreame lost estimated Share of Search among vacuum cleaner brands worldwide, from 6.1% to 5.6%.
BISSELL’s estimated Share of Search among vacuum cleaner brands worldwide has gained ground for 3 months in a row, from 3.1% to 4% in September 2026.
In September 2026, Shark rose from 4th to 3rd among vacuum cleaner brands worldwide.
In September 2026, Roborock fell from 3rd to 4th among vacuum cleaner brands worldwide.
Where does Dreame compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Vacuum cleaner brands | 5th of 9 | 5.6% | Shown above |
| Robot vacuum brands | 3rd of 5 | 21.3% | Show ranking |
How is Dreame measured?
Brandwave collects information about searches that people make online using Dreame’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- dreame
- dreame robot vacuum
- dreame vacuum
- dreame vacuum cleaner
- robot vacuum dreame
- vacuum cleaner dreame
- vacuum dreame
Do you work for Dreame? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Dreame your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.