Brandwave

Dreame vs iRobot:Which is more popular by branded search?

In August 2026, Dreame had more branded searches than iRobot among robot vacuum brands worldwide. Dreame was estimated to have 844K branded searches compared to iRobot’s 549K, and held a 22.6% Share of Search versus iRobot’s 14.7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among robot vacuum brands worldwide in August 2026Which is more popular in search, Dreame or iRobot?
Dreame22.6%844K searches
vs
iRobot14.7%549K searches

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Which is more popular in search, Dreame or iRobot?

Compare brands that offer robot vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dreame and iRobot among robot vacuum brands worldwide, by month

Share of Search by month for Dreame, iRobot. The figures are in the table below the chart.

View monthly share of search table
MonthEufyRoborockDreameiRobotEcovacs
Oct 202527.1%28.8%15.7%20.1%8.3%
Nov 202519.7%35.3%19.7%16.8%8.5%
Dec 202520.4%27.7%15.6%29.4%6.8%
Jan 202624%30.4%20.2%17.8%7.7%
Feb 202623.7%30.1%19.9%17.5%8.9%
Mar 202625.2%27.4%21.6%15.9%9.9%
Apr 202624.1%28.7%19.6%16.9%10.6%
May 202624.7%26.7%21.6%17.2%9.8%
Jun 202626.2%27.1%22.4%14.3%10%
Jul 202624.3%28%22.8%16.1%8.9%
Aug 202627.2%26.9%22.6%14.7%8.5%
Sep 2026—————

How has the Dreame and iRobot comparison changed over the last 12 months?

  • The lead changed hands 3 times in the 11 months ending August 2026: Dreame took it in November 2025, iRobot took it in December 2025, Dreame took it in January 2026.
  • Across the 11 months ending August 2026, Dreame’s estimated Share of Search among robot vacuum brands worldwide moved from 15.7% to 22.6%, and its estimated monthly branded searches moved from 570K to 844K.
  • Across the 11 months ending August 2026, iRobot’s estimated Share of Search among robot vacuum brands worldwide moved from 20.1% to 14.7%, and its estimated monthly branded searches moved from 730K to 549K.

How did search popularity change for robot vacuum brands worldwide in August 2026?

  1. In August 2026, iRobot lost estimated Share of Search among robot vacuum brands worldwide, from 16.1% to 14.7%.

  2. Estimated monthly branded searches for Dreame worldwide rose 48% over 11 measured months, from 570K to 844K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Dreame’s and iRobot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dreame

10 branded search terms

  • dreame
  • dreame l10s
  • dreame robot vacuum
  • dreame vacuum
  • dreame vacuum cleaner
  • dreame x50
  • dreametech com
  • robot vacuum dreame
  • vacuum cleaner dreame
  • vacuum dreame

iRobot

7 branded search terms

  • irobot
  • irobot com
  • irobot robot vacuum
  • irobot roomba
  • irobot vacuum
  • irobot vacuum cleaner
  • roomba

How the Brand Demand Index is measured

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