How popular isiRobot in search?
In August 2026, there were an estimated 549K branded searches for iRobot worldwide which is down 24.8% over the last 11 months. iRobot holds 14.7% estimated Share of Search among robot vacuum brands worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which robot vacuum brands compete with iRobot?
Share of Search by month for Eufy, Roborock, Dreame, iRobot, Ecovacs. The figures are in the table below the chart.
View monthly share of search table
| Month | Eufy | Roborock | Dreame | iRobot | Ecovacs |
|---|---|---|---|---|---|
| Oct 2025 | 27.1% | 28.8% | 15.7% | 20.1% | 8.3% |
| Nov 2025 | 19.7% | 35.3% | 19.7% | 16.8% | 8.5% |
| Dec 2025 | 20.4% | 27.7% | 15.6% | 29.4% | 6.8% |
| Jan 2026 | 24% | 30.4% | 20.2% | 17.8% | 7.7% |
| Feb 2026 | 23.7% | 30.1% | 19.9% | 17.5% | 8.9% |
| Mar 2026 | 25.2% | 27.4% | 21.6% | 15.9% | 9.9% |
| Apr 2026 | 24.1% | 28.7% | 19.6% | 16.9% | 10.6% |
| May 2026 | 24.7% | 26.7% | 21.6% | 17.2% | 9.8% |
| Jun 2026 | 26.2% | 27.1% | 22.4% | 14.3% | 10% |
| Jul 2026 | 24.3% | 28% | 22.8% | 16.1% | 8.9% |
| Aug 2026 | 27.2% | 26.9% | 22.6% | 14.7% | 8.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 27.2% | 1M | +16.1% | +2.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 26.9% | 1M | -0.26% | -1.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 22.6% | 844K | +3.1% | -0.1 points | |
| 4, held 4th | 14.7% | 549K | -5% | -1.4 points | |
| 5, held 5th | 8.5% | 317K | -0.69% | -0.4 points |
1.
Eufy27.2%
moved from 2nd to 1st · 1M estimated branded searches · +16.1% vs prior month · +2.9 points
2.
Roborock26.9%
moved from 1st to 2nd · 1M estimated branded searches · -0.26% vs prior month · -1.1 points
3.
Dreame22.6%
held 3rd · 844K estimated branded searches · +3.1% vs prior month · -0.1 points
4.
iRobot14.7%
held 4th · 549K estimated branded searches · -5% vs prior month · -1.4 points
5.
Ecovacs8.5%
held 5th · 317K estimated branded searches · -0.69% vs prior month · -0.4 points
Compare search popularity between iRobot and its closest rivals
How has branded search demand for iRobot changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for iRobot worldwide fell from 730K to 549K.
- Across the 11 months ending August 2026, iRobot’s estimated Share of Search among robot vacuum brands worldwide decreased from 20.1% to 14.7%.
- Across the 11 months ending August 2026, iRobot’s estimated Share of Search among robot vacuum brands worldwide peaked at 29.4% in December 2025 and was lowest at 14.3% in June 2026.
- Across the 11 months ending August 2026, iRobot fell from 3rd to 4th among robot vacuum brands worldwide.
How did search popularity change for robot vacuum brands worldwide in August 2026?
4 changes
In August 2026, Eufy overtook Roborock to take the highest estimated Share of Search among robot vacuum brands worldwide, at 27.2%.
In August 2026, iRobot lost estimated Share of Search among robot vacuum brands worldwide, from 16.1% to 14.7%.
In August 2026, Roborock lost estimated Share of Search among robot vacuum brands worldwide, from 28% to 26.9%.
Estimated monthly branded searches for Dreame worldwide rose 48% over 11 measured months, from 570K to 844K in August 2026.
How is iRobot measured?
Brandwave collects information about searches that people make online using iRobot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- irobot
- irobot com
- irobot robot vacuum
- irobot roomba
- irobot vacuum
- irobot vacuum cleaner
- roomba
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Is iRobot your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.