How popular isiRobot in search?
In September 2026, there were an estimated 646K branded searches for iRobot worldwide which is down 11.4% over the last 12 months. iRobot holds 4.7% estimated Share of Search among vacuum cleaner brands worldwide and is ranked 6th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which vacuum cleaner brands compete with iRobot?
Share of Search by month for Dyson, Electrolux, Shark, Roborock, Dreame, iRobot, BISSELL. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Electrolux | Shark | Roborock | Dreame | iRobot | BISSELL | SEBO | Miele |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 10.7% | 7.5% | 6.5% | 3.7% | 5.2% | 3.6% | 1.4% | 0.81% |
| Nov 2025 | 59.3% | 9.8% | 8.5% | 8.8% | 4.9% | 4.6% | 2.7% | 0.77% | 0.74% |
| Dec 2025 | 60.5% | 7.4% | 9.6% | 6.8% | 3.9% | 7.9% | 2.2% | 0.87% | 0.83% |
| Jan 2026 | 60.7% | 9.7% | 7.5% | 7.4% | 5% | 4.7% | 2.9% | 1.3% | 0.9% |
| Feb 2026 | 59.4% | 10% | 7% | 7.6% | 5.1% | 4.9% | 3.8% | 1.3% | 0.93% |
| Mar 2026 | 56.3% | 11.8% | 7.3% | 7.3% | 5.9% | 4.6% | 4.1% | 1.6% | 1.1% |
| Apr 2026 | 56.5% | 12.6% | 6.6% | 7.8% | 5.3% | 5% | 3.7% | 1.6% | 0.95% |
| May 2026 | 55.7% | 12.4% | 7.1% | 7.7% | 6.4% | 5.3% | 3.2% | 1.3% | 0.93% |
| Jun 2026 | 56.5% | 12.6% | 6.5% | 8.1% | 6.6% | 4.5% | 3.1% | 1.4% | 0.94% |
| Jul 2026 | 54.5% | 11.1% | 7.2% | 8.7% | 7% | 5.2% | 3.4% | 1.8% | 1% |
| Aug 2026 | 57% | 11.6% | 7.2% | 7.4% | 6.1% | 4.2% | 3.9% | 1.5% | 1.1% |
| Sep 2026 | 59% | 10.9% | 7% | 6.9% | 5.6% | 4.7% | 4% | 1.2% | 0.82% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59% | 8.1M | +10.4% | +2 points | |
| 2, held 2nd | 10.9% | 1.5M | 0% | -0.7 points | |
| 3, moved from 4th to 3rd | 7% | 968K | +4.1% | -0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.9% | 950K | -0.3% | -0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.6% | 775K | -2.5% | -0.5 points | |
| 6, held 6th | 4.7% | 646K | +17.9% | +0.4 points | |
| 7, held 7th | 4% | 551K | +9.2% | +0.1 points | |
| 8, held 8th | 1.2% | 162K | -18.1% | -0.4 points | |
| 9, held 9th | 0.82% | 113K | -18.1% | -0.2 points |
1.
Dyson59%
Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +2 points.
10.9%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.7 points.
3.
Shark7%
Moved from 4th to 3rd. 968K estimated branded searches, +4.1% vs prior month. Share -0.2 points.
4.
Roborock6.9%
Moved from 3rd to 4th. 950K estimated branded searches, -0.3% vs prior month. Share -0.5 points.
5.
Dreame5.6%
Held 5th. 775K estimated branded searches, -2.5% vs prior month. Share -0.5 points.
6.
iRobot4.7%
Held 6th. 646K estimated branded searches, +17.9% vs prior month. Share +0.4 points.
7.
BISSELL4%
Held 7th. 551K estimated branded searches, +9.2% vs prior month. Share +0.1 points.
8.
SEBO1.2%
Held 8th. 162K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
9.
Miele0.82%
Held 9th. 113K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
Compare search popularity between iRobot and its closest rivals
How has branded search demand for iRobot changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for iRobot worldwide fell from 729K to 646K.
- Across the 12 months ending September 2026, iRobot’s estimated Share of Search among vacuum cleaner brands worldwide decreased from 5.2% to 4.7%.
- Across the 12 months ending September 2026, iRobot’s estimated Share of Search among vacuum cleaner brands worldwide peaked at 7.9% in December 2025 and was lowest at 4.2% in August 2026.
- Across the 12 months ending September 2026, iRobot fell from 5th to 6th among vacuum cleaner brands worldwide.
How did search popularity change for vacuum cleaner brands worldwide in September 2026?
6 changes
In September 2026, Dyson gained estimated Share of Search among vacuum cleaner brands worldwide, from 57% to 59%.
In September 2026, Electrolux lost estimated Share of Search among vacuum cleaner brands worldwide, from 11.6% to 10.9%.
In September 2026, Dreame lost estimated Share of Search among vacuum cleaner brands worldwide, from 6.1% to 5.6%.
BISSELL’s estimated Share of Search among vacuum cleaner brands worldwide has gained ground for 3 months in a row, from 3.1% to 4% in September 2026.
In September 2026, Shark rose from 4th to 3rd among vacuum cleaner brands worldwide.
In September 2026, Roborock fell from 3rd to 4th among vacuum cleaner brands worldwide.
Where does iRobot compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Vacuum cleaner brands | 6th of 9 | 4.7% | Shown above |
| Vacuum Bags brands | 4th of 8 | 13.3% | Show ranking |
| Robot vacuum brands | 4th of 5 | 17.7% | Show ranking |
How is iRobot measured?
Brandwave collects information about searches that people make online using iRobot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- irobot
- irobot robot vacuum
- irobot roomba
- irobot vacuum
- irobot vacuum cleaner
- roomba
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Is iRobot your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.