Vacuum cleaner brands:Which brands are most popular in search?
In August 2026, Dyson was the most searched among vacuum cleaner brands worldwide, with an estimated 7.4M branded searches and 80.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare brands that offer household vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, Shark, BISSELL, SEBO. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Shark | BISSELL | SEBO | Miele |
|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 10.2% | 4.9% | 1.9% | 1.1% |
| Nov 2025 | 82.4% | 11.8% | 3.8% | 1.1% | 1% |
| Dec 2025 | 81.8% | 12.9% | 3% | 1.2% | 1.1% |
| Jan 2026 | 82.8% | 10.2% | 3.9% | 1.8% | 1.2% |
| Feb 2026 | 82% | 9.7% | 5.2% | 1.8% | 1.3% |
| Mar 2026 | 80% | 10.4% | 5.8% | 2.2% | 1.5% |
| Apr 2026 | 81.4% | 9.5% | 5.4% | 2.3% | 1.4% |
| May 2026 | 81.6% | 10.4% | 4.7% | 2% | 1.4% |
| Jun 2026 | 82.6% | 9.5% | 4.6% | 2% | 1.4% |
| Jul 2026 | 80.2% | 10.6% | 5% | 2.6% | 1.5% |
| Aug 2026 | 80.6% | 10.2% | 5.5% | 2.2% | 1.5% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.6% | 7.4M | +22.8% | +0.4 points | |
| 2, held 2nd | 10.2% | 932K | +16.9% | -0.5 points | |
| 3, held 3rd | 5.5% | 506K | +35.7% | +0.5 points | |
| 4, held 4th | 2.2% | 198K | -0.04% | -0.5 points | |
| 5, held 5th | 1.5% | 138K | +22.5% | 0 points |
1.
Dyson80.6%
held 1st · 7.4M estimated branded searches · +22.8% vs prior month · +0.4 points
2.
Shark10.2%
held 2nd · 932K estimated branded searches · +16.9% vs prior month · -0.5 points
3.
BISSELL5.5%
held 3rd · 506K estimated branded searches · +35.7% vs prior month · +0.5 points
4.
SEBO2.2%
held 4th · 198K estimated branded searches · -0.04% vs prior month · -0.5 points
5.
Miele1.5%
held 5th · 138K estimated branded searches · +22.5% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among vacuum cleaner brands worldwide?
5 brands
In August 2026, Dyson was the most searched among vacuum cleaner brands worldwide, with an estimated 7.4M branded searches and 80.6% estimated Share of Search within this set. Shark is in 2nd place, 70.5 percentage points behind at 10.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Dyson | 81.9% → 80.6% | 82.8%Jan 2026 | 80%Mar 2026 | 1st |
| Shark | 10.2% | 12.9%Dec 2025 | 9.5%Jun 2026 | 2nd |
| BISSELL | 4.9% → 5.5% | 5.8%Mar 2026 | 3%Dec 2025 | 3rd |
| SEBO | 1.9% → 2.2% | 2.6%Jul 2026 | 1.1%Nov 2025 | 4th |
| Miele | 1.1% → 1.5% | 1.5%Mar 2026 | 1%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands worldwide decreased from 81.9% to 80.6%.
- Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among vacuum cleaner brands worldwide increased from 4.9% to 5.5%.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands worldwide peaked at 82.8% in January 2026 and was lowest at 80% in March 2026.
- Across the 11 months ending August 2026, Shark’s estimated Share of Search among vacuum cleaner brands worldwide peaked at 12.9% in December 2025 and was lowest at 9.5% in June 2026.
- Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among vacuum cleaner brands worldwide peaked at 5.8% in March 2026 and was lowest at 3% in December 2025.
- Across the 11 months ending August 2026, SEBO’s estimated Share of Search among vacuum cleaner brands worldwide peaked at 2.6% in July 2026 and was lowest at 1.1% in November 2025.
- Across the 11 months ending August 2026, Shark, SEBO and Miele held steady: their estimated Share of Search among vacuum cleaner brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for vacuum cleaner brands worldwide in August 2026?
4 changes
In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands worldwide, from 5% to 5.5%.
Estimated monthly branded searches for Miele worldwide rose 22% over 11 measured months, from 113K to 138K in August 2026.
Estimated monthly branded searches for Dyson worldwide fell 12.9% over 11 measured months, from 8.5M to 7.4M in August 2026.
Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026.
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