How popular isRoborock in search?
In September 2026, there were an estimated 950K branded searches for Roborock worldwide which held steady over the last 12 months. Roborock holds 6.9% estimated Share of Search among vacuum cleaner brands worldwide and is ranked 4th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Roborock and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which vacuum cleaner brands compete with Roborock?
Share of Search by month for Dyson, Electrolux, Shark, Roborock, Dreame, iRobot, BISSELL. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Electrolux | Shark | Roborock | Dreame | iRobot | BISSELL | SEBO | Miele |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 10.7% | 7.5% | 6.5% | 3.7% | 5.2% | 3.6% | 1.4% | 0.81% |
| Nov 2025 | 59.3% | 9.8% | 8.5% | 8.8% | 4.9% | 4.6% | 2.7% | 0.77% | 0.74% |
| Dec 2025 | 60.5% | 7.4% | 9.6% | 6.8% | 3.9% | 7.9% | 2.2% | 0.87% | 0.83% |
| Jan 2026 | 60.7% | 9.7% | 7.5% | 7.4% | 5% | 4.7% | 2.9% | 1.3% | 0.9% |
| Feb 2026 | 59.4% | 10% | 7% | 7.6% | 5.1% | 4.9% | 3.8% | 1.3% | 0.93% |
| Mar 2026 | 56.3% | 11.8% | 7.3% | 7.3% | 5.9% | 4.6% | 4.1% | 1.6% | 1.1% |
| Apr 2026 | 56.5% | 12.6% | 6.6% | 7.8% | 5.3% | 5% | 3.7% | 1.6% | 0.95% |
| May 2026 | 55.7% | 12.4% | 7.1% | 7.7% | 6.4% | 5.3% | 3.2% | 1.3% | 0.93% |
| Jun 2026 | 56.5% | 12.6% | 6.5% | 8.1% | 6.6% | 4.5% | 3.1% | 1.4% | 0.94% |
| Jul 2026 | 54.5% | 11.1% | 7.2% | 8.7% | 7% | 5.2% | 3.4% | 1.8% | 1% |
| Aug 2026 | 57% | 11.6% | 7.2% | 7.4% | 6.1% | 4.2% | 3.9% | 1.5% | 1.1% |
| Sep 2026 | 59% | 10.9% | 7% | 6.9% | 5.6% | 4.7% | 4% | 1.2% | 0.82% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59% | 8.1M | +10.4% | +2 points | |
| 2, held 2nd | 10.9% | 1.5M | 0% | -0.7 points | |
| 3, moved from 4th to 3rd | 7% | 968K | +4.1% | -0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.9% | 950K | -0.3% | -0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.6% | 775K | -2.5% | -0.5 points | |
| 6, held 6th | 4.7% | 646K | +17.9% | +0.4 points | |
| 7, held 7th | 4% | 551K | +9.2% | +0.1 points | |
| 8, held 8th | 1.2% | 162K | -18.1% | -0.4 points | |
| 9, held 9th | 0.82% | 113K | -18.1% | -0.2 points |
1.
Dyson59%
Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +2 points.
10.9%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.7 points.
3.
Shark7%
Moved from 4th to 3rd. 968K estimated branded searches, +4.1% vs prior month. Share -0.2 points.
4.
Roborock6.9%
Moved from 3rd to 4th. 950K estimated branded searches, -0.3% vs prior month. Share -0.5 points.
5.
Dreame5.6%
Held 5th. 775K estimated branded searches, -2.5% vs prior month. Share -0.5 points.
6.
iRobot4.7%
Held 6th. 646K estimated branded searches, +17.9% vs prior month. Share +0.4 points.
7.
BISSELL4%
Held 7th. 551K estimated branded searches, +9.2% vs prior month. Share +0.1 points.
8.
SEBO1.2%
Held 8th. 162K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
9.
Miele0.82%
Held 9th. 113K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
Compare search popularity between Roborock and its closest rivals
How has branded search demand for Roborock changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Roborock worldwide held steady, from 914K to 950K.
- Across the 12 months ending September 2026, Roborock’s estimated Share of Search among vacuum cleaner brands worldwide peaked at 8.8% in November 2025 and was lowest at 6.5% in October 2025.
How did search popularity change for vacuum cleaner brands worldwide in September 2026?
6 changes
In September 2026, Dyson gained estimated Share of Search among vacuum cleaner brands worldwide, from 57% to 59%.
In September 2026, Electrolux lost estimated Share of Search among vacuum cleaner brands worldwide, from 11.6% to 10.9%.
In September 2026, Dreame lost estimated Share of Search among vacuum cleaner brands worldwide, from 6.1% to 5.6%.
BISSELL’s estimated Share of Search among vacuum cleaner brands worldwide has gained ground for 3 months in a row, from 3.1% to 4% in September 2026.
In September 2026, Shark rose from 4th to 3rd among vacuum cleaner brands worldwide.
In September 2026, Roborock fell from 3rd to 4th among vacuum cleaner brands worldwide.
Where does Roborock compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Vacuum cleaner brands | 4th of 9 | 6.9% | Shown above |
| Robot vacuum brands | 2nd of 5 | 26.1% | Show ranking |
How is Roborock measured?
Brandwave collects information about searches that people make online using Roborock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- roborock
- roborock qrevo
- roborock robot vacuum
- roborock saros
- roborock vacuum
- roborock vacuum cleaner
- robot vacuum roborock
- vacuum cleaner roborock
- vacuum roborock
Do you work for Roborock? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Roborock your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.