Brandwave

How popular isRoborock?

In September 2026, people searched for Roborock by name about 994,000 times worldwide, about the same as the previous year. These searches made up 5.7% of all global mop vacuum brand searches, placing Roborock third out of three brands. When we asked both ChatGPT and Google AI Overviews about mop vacuum brands, Roborock appeared in all answers and was the second most recommended of the three.

Search and AI answers in September 2026

Roborock is the third most searched of 3 competitors and the second most recommended in AI answers.

  1. BISSELLShare of searches 47.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. TinecoShare of searches 47.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. RoborockShare of searches 5.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top mop vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Roborock appeared in all three answers. Roborock is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tineco1st
  2. Roborock2nd
  3. BISSELL3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BISSELL3 of 3Named in 3 of 3 ChatGPT answers
  • Tineco3 of 3Named in 3 of 3 ChatGPT answers
  • Roborock3 of 3Named in 3 of 3 ChatGPT answers

See every answer about mop vacuum brands

3 answers
  • Asked ChatGPT

    “Which mop vacuum brand should I buy?”

    1. 1Tineco
    2. 2Roborock
    3. 3BISSELL
  • Asked ChatGPT

    “What are the best mop vacuum brands?”

    1. 1Tineco
    2. 2BISSELL
    3. 3Roborock
  • Asked ChatGPT

    “What's the best mop vacuum brand for hard floors?”

    1. 1Tineco
    2. 2Roborock
    3. 3BISSELL
  • Searched Google, AI Overview

    “best mop vacuum”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “cordless mop vacuum”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mop vacuum brands compete with Roborock?

Roborock against mop vacuum brands worldwide, by month

Share of searches by month for BISSELL, Tineco, Roborock. The figures are in the table below the chart.

View monthly share of searches table
MonthBISSELLTinecoRoborock
Oct 202543%52.6%4.4%
Nov 202533.6%61.4%5%
Dec 202533.5%61.3%5.2%
Jan 202633.6%61.3%5.1%
Feb 202642.6%52.1%5.3%
Mar 202647.6%47.6%4.9%
Apr 202647.6%47.6%4.9%
May 202642.6%52.1%5.4%
Jun 202638.2%57.1%4.7%
Jul 202642.1%51.6%6.3%
Aug 202647.6%47.6%4.8%
Sep 202647.2%47.2%5.7%
  1. 1.BISSELL

    47.2%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Tineco

    47.2%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Roborock

    5.7%

    Held 3rd. 44.3K estimated branded searches, +19.7% vs prior month. Share +0.9 points.

Compare popularity between Roborock and its closest rivals

Every comparison with Roborock

11 comparisons

How has branded search demand for Roborock changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Roborock worldwide held steady, from 952K to 994K.
  • Across the 12 months ending September 2026, Roborock’s share of searches among mop vacuum brands worldwide increased from 4.4% to 5.7%.
  • Across the 12 months ending September 2026, Roborock’s share of searches among mop vacuum brands worldwide peaked at 6.3% in July 2026 and was lowest at 4.4% in October 2025.

How did search popularity change for mop vacuum brands worldwide in September 2026?

2 changes
  1. In September 2026, Roborock gained share of searches among mop vacuum brands worldwide, from 4.8% to 5.7%.

  2. Tineco’s share of searches among mop vacuum brands worldwide has lost ground for 3 months in a row, from 57.1% to 47.2% in September 2026.

How are Roborock’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Roborock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • roborock
  • roborock dyad
  • roborock f25
  • roborock mop
  • roborock qrevo
  • roborock robot vacuum
  • roborock saros
  • roborock vacuum
  • roborock vacuum cleaner
  • robot vacuum roborock
  • vacuum cleaner roborock
  • vacuum roborock

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How the Brand Demand Index is measured

Where does Roborock compete?

Roborock is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands3rd of 96.5%Show ranking
Robot vacuum brands1st of 529.8%Show ranking
Mop vacuum brands3rd of 35.7%Shown above
Creator with pink hair and a pink jacket

Is Roborock your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.