Brandwave

Robot vacuum brands:Which brands are most popular in search?

Eufy and Roborock share the highest estimated Share of Search among robot vacuum brands worldwide, at 27.2% and 26.9% in August 2026. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Eufy27.2%
  2. Roborock26.9%
  3. Dreame22.6%
  4. iRobot14.7%
  5. Ecovacs8.5%

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Share of SearchLeaderboard

Compare brands that offer robot vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among robot vacuum brands worldwide, by month

Share of Search by month for Eufy, Roborock, Dreame, iRobot, Ecovacs. The figures are in the table below the chart.

View monthly share of search table
MonthEufyRoborockDreameiRobotEcovacs
Oct 202527.1%28.8%15.7%20.1%8.3%
Nov 202519.7%35.3%19.7%16.8%8.5%
Dec 202520.4%27.7%15.6%29.4%6.8%
Jan 202624%30.4%20.2%17.8%7.7%
Feb 202623.7%30.1%19.9%17.5%8.9%
Mar 202625.2%27.4%21.6%15.9%9.9%
Apr 202624.1%28.7%19.6%16.9%10.6%
May 202624.7%26.7%21.6%17.2%9.8%
Jun 202626.2%27.1%22.4%14.3%10%
Jul 202624.3%28%22.8%16.1%8.9%
Aug 202627.2%26.9%22.6%14.7%8.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Eufy

    27.2%

    moved from 2nd to 1st · 1M estimated branded searches · +16.1% vs prior month · +2.9 points

  2. 2.Roborock

    26.9%

    moved from 1st to 2nd · 1M estimated branded searches · -0.26% vs prior month · -1.1 points

  3. 3.Dreame

    22.6%

    held 3rd · 844K estimated branded searches · +3.1% vs prior month · -0.1 points

  4. 4.iRobot

    14.7%

    held 4th · 549K estimated branded searches · -5% vs prior month · -1.4 points

  5. 5.Ecovacs

    8.5%

    held 5th · 317K estimated branded searches · -0.69% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among robot vacuum brands worldwide?

Eufy and Roborock share the highest estimated Share of Search among robot vacuum brands worldwide, at 27.2% and 26.9% in August 2026.

Global robot vacuum brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Eufy27.1% → 27.2%27.2%Aug 202619.7%Nov 20252nd → 1st
Roborock28.8% → 26.9%35.3%Nov 202526.7%May 20261st → 2nd
Dreame15.7% → 22.6%22.8%Jul 202615.6%Dec 20254th → 3rd
iRobot20.1% → 14.7%29.4%Dec 202514.3%Jun 20263rd → 4th
Ecovacs8.3% → 8.5%10.6%Apr 20266.8%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Roborock’s estimated Share of Search among robot vacuum brands worldwide decreased from 28.8% to 26.9%.
  • Across the 11 months ending August 2026, Dreame’s estimated Share of Search among robot vacuum brands worldwide increased from 15.7% to 22.6%.
  • Across the 11 months ending August 2026, iRobot’s estimated Share of Search among robot vacuum brands worldwide decreased from 20.1% to 14.7%.
  • Across the 11 months ending August 2026, Eufy’s estimated Share of Search among robot vacuum brands worldwide peaked at 27.2% in August 2026 and was lowest at 19.7% in November 2025.
  • Across the 11 months ending August 2026, Roborock’s estimated Share of Search among robot vacuum brands worldwide peaked at 35.3% in November 2025 and was lowest at 26.7% in May 2026.
  • Across the 11 months ending August 2026, Dreame’s estimated Share of Search among robot vacuum brands worldwide peaked at 22.8% in July 2026 and was lowest at 15.6% in December 2025.
  • Across the 11 months ending August 2026, iRobot’s estimated Share of Search among robot vacuum brands worldwide peaked at 29.4% in December 2025 and was lowest at 14.3% in June 2026.
  • Across the 11 months ending August 2026, Ecovacs’ estimated Share of Search among robot vacuum brands worldwide peaked at 10.6% in April 2026 and was lowest at 6.8% in December 2025.
  • Across the 11 months ending August 2026, Eufy rose from 2nd to 1st among robot vacuum brands worldwide.
  • Across the 11 months ending August 2026, Roborock fell from 1st to 2nd among robot vacuum brands worldwide.
  • Across the 11 months ending August 2026, Dreame rose from 4th to 3rd among robot vacuum brands worldwide.
  • Across the 11 months ending August 2026, iRobot fell from 3rd to 4th among robot vacuum brands worldwide.
  • Across the 11 months ending August 2026, Ecovacs held steady: its estimated Share of Search among robot vacuum brands worldwide moved less than 0.5 percentage points.

How did search popularity change for robot vacuum brands worldwide in August 2026?

  1. In August 2026, Eufy overtook Roborock to take the highest estimated Share of Search among robot vacuum brands worldwide, at 27.2%.

  2. In August 2026, iRobot lost estimated Share of Search among robot vacuum brands worldwide, from 16.1% to 14.7%.

  3. In August 2026, Roborock lost estimated Share of Search among robot vacuum brands worldwide, from 28% to 26.9%.

  4. Estimated monthly branded searches for Dreame worldwide rose 48% over 11 measured months, from 570K to 844K in August 2026.

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