iRobot vs Roborock:Which is more popular by branded search?
In August 2026, Roborock had more branded searches than iRobot among robot vacuum brands worldwide. Roborock was estimated to have 1M branded searches compared to iRobot’s 549K, and held a 26.9% Share of Search versus iRobot’s 14.7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, iRobot or Roborock?
Compare brands that offer robot vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Roborock, iRobot. The figures are in the table below the chart.
View monthly share of search table
| Month | Eufy | Roborock | Dreame | iRobot | Ecovacs |
|---|---|---|---|---|---|
| Oct 2025 | 27.1% | 28.8% | 15.7% | 20.1% | 8.3% |
| Nov 2025 | 19.7% | 35.3% | 19.7% | 16.8% | 8.5% |
| Dec 2025 | 20.4% | 27.7% | 15.6% | 29.4% | 6.8% |
| Jan 2026 | 24% | 30.4% | 20.2% | 17.8% | 7.7% |
| Feb 2026 | 23.7% | 30.1% | 19.9% | 17.5% | 8.9% |
| Mar 2026 | 25.2% | 27.4% | 21.6% | 15.9% | 9.9% |
| Apr 2026 | 24.1% | 28.7% | 19.6% | 16.9% | 10.6% |
| May 2026 | 24.7% | 26.7% | 21.6% | 17.2% | 9.8% |
| Jun 2026 | 26.2% | 27.1% | 22.4% | 14.3% | 10% |
| Jul 2026 | 24.3% | 28% | 22.8% | 16.1% | 8.9% |
| Aug 2026 | 27.2% | 26.9% | 22.6% | 14.7% | 8.5% |
| Sep 2026 | — | — | — | — | — |
How has the iRobot and Roborock comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: iRobot took it in December 2025, Roborock took it in January 2026.
- Across the 11 months ending August 2026, iRobot’s estimated Share of Search among robot vacuum brands worldwide moved from 20.1% to 14.7%, and its estimated monthly branded searches moved from 730K to 549K.
- Across the 11 months ending August 2026, Roborock’s estimated Share of Search among robot vacuum brands worldwide moved from 28.8% to 26.9%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for robot vacuum brands worldwide in August 2026?
3 changes
In August 2026, Eufy overtook Roborock to take the highest estimated Share of Search among robot vacuum brands worldwide, at 27.2%.
In August 2026, iRobot lost estimated Share of Search among robot vacuum brands worldwide, from 16.1% to 14.7%.
In August 2026, Roborock lost estimated Share of Search among robot vacuum brands worldwide, from 28% to 26.9%.
How each brand is measured
Brandwave collects information about searches that people make online using iRobot’s and Roborock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
iRobot
7 branded search terms
- irobot
- irobot com
- irobot robot vacuum
- irobot roomba
- irobot vacuum
- irobot vacuum cleaner
- roomba
Roborock
11 branded search terms
- global roborock com
- roborock
- roborock qrevo
- roborock robot vacuum
- roborock s8
- roborock saros
- roborock vacuum
- roborock vacuum cleaner
- robot vacuum roborock
- vacuum cleaner roborock
- vacuum roborock
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