Ecovacs vs iRobot:Which is more popular by branded search?
In August 2026, iRobot had more branded searches than Ecovacs among robot vacuum brands worldwide. iRobot was estimated to have 549K branded searches compared to Ecovacs’ 317K, and held a 14.7% Share of Search versus Ecovacs’ 8.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Ecovacs or iRobot?
Compare brands that offer robot vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iRobot, Ecovacs. The figures are in the table below the chart.
View monthly share of search table
| Month | Eufy | Roborock | Dreame | iRobot | Ecovacs |
|---|---|---|---|---|---|
| Oct 2025 | 27.1% | 28.8% | 15.7% | 20.1% | 8.3% |
| Nov 2025 | 19.7% | 35.3% | 19.7% | 16.8% | 8.5% |
| Dec 2025 | 20.4% | 27.7% | 15.6% | 29.4% | 6.8% |
| Jan 2026 | 24% | 30.4% | 20.2% | 17.8% | 7.7% |
| Feb 2026 | 23.7% | 30.1% | 19.9% | 17.5% | 8.9% |
| Mar 2026 | 25.2% | 27.4% | 21.6% | 15.9% | 9.9% |
| Apr 2026 | 24.1% | 28.7% | 19.6% | 16.9% | 10.6% |
| May 2026 | 24.7% | 26.7% | 21.6% | 17.2% | 9.8% |
| Jun 2026 | 26.2% | 27.1% | 22.4% | 14.3% | 10% |
| Jul 2026 | 24.3% | 28% | 22.8% | 16.1% | 8.9% |
| Aug 2026 | 27.2% | 26.9% | 22.6% | 14.7% | 8.5% |
| Sep 2026 | — | — | — | — | — |
How has the Ecovacs and iRobot comparison changed over the last 12 months?
3 findings
- iRobot was ahead of Ecovacs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecovacs’ estimated Share of Search among robot vacuum brands worldwide moved from 8.3% to 8.5%, and its estimated monthly branded searches moved from 303K to 317K.
- Across the 11 months ending August 2026, iRobot’s estimated Share of Search among robot vacuum brands worldwide moved from 20.1% to 14.7%, and its estimated monthly branded searches moved from 730K to 549K.
How did search popularity change for robot vacuum brands worldwide in August 2026?
1 change
In August 2026, iRobot lost estimated Share of Search among robot vacuum brands worldwide, from 16.1% to 14.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Ecovacs’ and iRobot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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