Brandwave

How popular isEcovacs in search?

In August 2026, there were an estimated 317K branded searches for Ecovacs worldwide which held steady over the last 11 months. Ecovacs holds 8.5% estimated Share of Search among robot vacuum brands worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Eufy27.2%
  2. Roborock26.9%
  3. Dreame22.6%
  4. iRobot14.7%
  5. Ecovacs8.5%
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Which robot vacuum brands compete with Ecovacs?

Ecovacs against robot vacuum brands worldwide, by month

Share of Search by month for Eufy, Roborock, Dreame, iRobot, Ecovacs. The figures are in the table below the chart.

View monthly share of search table
MonthEufyRoborockDreameiRobotEcovacs
Oct 202527.1%28.8%15.7%20.1%8.3%
Nov 202519.7%35.3%19.7%16.8%8.5%
Dec 202520.4%27.7%15.6%29.4%6.8%
Jan 202624%30.4%20.2%17.8%7.7%
Feb 202623.7%30.1%19.9%17.5%8.9%
Mar 202625.2%27.4%21.6%15.9%9.9%
Apr 202624.1%28.7%19.6%16.9%10.6%
May 202624.7%26.7%21.6%17.2%9.8%
Jun 202626.2%27.1%22.4%14.3%10%
Jul 202624.3%28%22.8%16.1%8.9%
Aug 202627.2%26.9%22.6%14.7%8.5%
Sep 2026—————

  1. 1.Eufy

    27.2%

    moved from 2nd to 1st · 1M estimated branded searches · +16.1% vs prior month · +2.9 points

  2. 2.Roborock

    26.9%

    moved from 1st to 2nd · 1M estimated branded searches · -0.26% vs prior month · -1.1 points

  3. 3.Dreame

    22.6%

    held 3rd · 844K estimated branded searches · +3.1% vs prior month · -0.1 points

  4. 4.iRobot

    14.7%

    held 4th · 549K estimated branded searches · -5% vs prior month · -1.4 points

  5. 5.Ecovacs

    8.5%

    held 5th · 317K estimated branded searches · -0.69% vs prior month · -0.4 points

Compare search popularity between Ecovacs and its closest rivals

How has branded search demand for Ecovacs changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ecovacs worldwide held steady, from 303K to 317K.
  • Across the 11 months ending August 2026, Ecovacs’ estimated Share of Search among robot vacuum brands worldwide peaked at 10.6% in April 2026 and was lowest at 6.8% in December 2025.

How did search popularity change for robot vacuum brands worldwide in August 2026?

  1. In August 2026, Eufy overtook Roborock to take the highest estimated Share of Search among robot vacuum brands worldwide, at 27.2%.

  2. In August 2026, iRobot lost estimated Share of Search among robot vacuum brands worldwide, from 16.1% to 14.7%.

  3. In August 2026, Roborock lost estimated Share of Search among robot vacuum brands worldwide, from 28% to 26.9%.

  4. Estimated monthly branded searches for Dreame worldwide rose 48% over 11 measured months, from 570K to 844K in August 2026.

How is Ecovacs measured?

Brandwave collects information about searches that people make online using Ecovacs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • ecovacs
  • ecovacs com
  • ecovacs deebot
  • ecovacs robot vacuum
  • ecovacs vacuum
  • ecovacs vacuum cleaner
  • robot vacuum ecovacs

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How the Brand Demand Index is measured

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