Roborock vs Shark:Which is searched more?
In September 2026, Roborock and Shark were level on Share of Search among vacuum cleaner brands worldwide, with an estimated 950K versus 968K branded searches, at 6.9% and 7% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Roborock or Shark?
Compare brands that offer household vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shark, Roborock. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Electrolux | Shark | Roborock | Dreame | iRobot | BISSELL | SEBO | Miele |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 10.7% | 7.5% | 6.5% | 3.7% | 5.2% | 3.6% | 1.4% | 0.81% |
| Nov 2025 | 59.3% | 9.8% | 8.5% | 8.8% | 4.9% | 4.6% | 2.7% | 0.77% | 0.74% |
| Dec 2025 | 60.5% | 7.4% | 9.6% | 6.8% | 3.9% | 7.9% | 2.2% | 0.87% | 0.83% |
| Jan 2026 | 60.7% | 9.7% | 7.5% | 7.4% | 5% | 4.7% | 2.9% | 1.3% | 0.9% |
| Feb 2026 | 59.4% | 10% | 7% | 7.6% | 5.1% | 4.9% | 3.8% | 1.3% | 0.93% |
| Mar 2026 | 56.3% | 11.8% | 7.3% | 7.3% | 5.9% | 4.6% | 4.1% | 1.6% | 1.1% |
| Apr 2026 | 56.5% | 12.6% | 6.6% | 7.8% | 5.3% | 5% | 3.7% | 1.6% | 0.95% |
| May 2026 | 55.7% | 12.4% | 7.1% | 7.7% | 6.4% | 5.3% | 3.2% | 1.3% | 0.93% |
| Jun 2026 | 56.5% | 12.6% | 6.5% | 8.1% | 6.6% | 4.5% | 3.1% | 1.4% | 0.94% |
| Jul 2026 | 54.5% | 11.1% | 7.2% | 8.7% | 7% | 5.2% | 3.4% | 1.8% | 1% |
| Aug 2026 | 57% | 11.6% | 7.2% | 7.4% | 6.1% | 4.2% | 3.9% | 1.5% | 1.1% |
| Sep 2026 | 59% | 10.9% | 7% | 6.9% | 5.6% | 4.7% | 4% | 1.2% | 0.82% |
How has the Roborock and Shark comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Roborock took it in November 2025, Shark took it in December 2025, Roborock took it in February 2026, Shark took it in September 2026.
- Across the 12 months ending September 2026, Roborock’s estimated Share of Search among vacuum cleaner brands worldwide moved from 6.5% to 6.9%, and its estimated monthly branded searches moved from 914K to 950K.
- Across the 12 months ending September 2026, Shark’s estimated Share of Search among vacuum cleaner brands worldwide moved from 7.5% to 7%, and its estimated monthly branded searches moved from 1.1M to 968K.
How did search popularity change for vacuum cleaner brands worldwide in September 2026?
2 changes
In September 2026, Shark rose from 4th to 3rd among vacuum cleaner brands worldwide.
In September 2026, Roborock fell from 3rd to 4th among vacuum cleaner brands worldwide.
Other head-to-heads among vacuum cleaner brands
How each brand is measured
Brandwave collects information about searches that people make online using Roborock’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Roborock
9 branded search terms
- roborock
- roborock qrevo
- roborock robot vacuum
- roborock saros
- roborock vacuum
- roborock vacuum cleaner
- robot vacuum roborock
- vacuum cleaner roborock
- vacuum roborock
Shark
10 branded search terms
- hair dryer shark
- hair straightener shark
- hair styling shark
- shark flexstyle
- shark hair dryer
- shark hair straightener
- shark hair styling
- shark speedstyle
- shark vacuum
- vacuum shark
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.