Brandwave

How popular isShark in search?

In August 2026, there were an estimated 932K branded searches for Shark worldwide which is down 11.8% over the last 11 months. Shark holds 10.4% estimated Share of Search among hair styling tool brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dyson82.1%
  2. Shark10.4%
  3. ghd6.5%
  4. T30.78%
  5. CHI0.3%
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Which hair styling tool brands compete with Shark?

Shark against hair styling tool brands worldwide, by month

Share of Search by month for Dyson, Shark, ghd. The figures are in the table below the chart.

View monthly share of search table
MonthDysonSharkghdT3CHI
Oct 202581.1%10.1%7.8%0.67%0.32%
Nov 202579.3%11.3%8.5%0.61%0.28%
Dec 202579.1%12.5%6.9%1.2%0.38%
Jan 202682.9%10.2%5.8%0.76%0.28%
Feb 202681.7%9.6%7.1%1.3%0.31%
Mar 202680.9%10.5%7.3%1.1%0.33%
Apr 202682.3%9.6%6.7%0.98%0.34%
May 202681.5%10.4%6.7%1.1%0.33%
Jun 202682.7%9.5%6.7%0.81%0.31%
Jul 202679.8%10.6%8.5%0.79%0.34%
Aug 202682.1%10.4%6.5%0.78%0.3%
Sep 2026—————

  1. 1.Dyson

    82.1%

    held 1st · 7.4M estimated branded searches · +22.8% vs prior month · +2.3 points

  2. 2.Shark

    10.4%

    held 2nd · 932K estimated branded searches · +16.9% vs prior month · -0.2 points

  3. 3.ghd

    6.5%

    held 3rd · 582K estimated branded searches · -9.1% vs prior month · -2 points

  4. 4.T3

    0.78%

    held 4th · 70.1K estimated branded searches · +18.2% vs prior month · 0 points

  5. 5.CHI

    0.3%

    held 5th · 27.4K estimated branded searches · +5.9% vs prior month · 0 points

Compare search popularity between Shark and its closest rivals

How has branded search demand for Shark changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Shark worldwide fell from 1.1M to 932K.
  • Across the 11 months ending August 2026, Shark’s estimated Share of Search among hair styling tool brands worldwide peaked at 12.5% in December 2025 and was lowest at 9.5% in June 2026.

How did search popularity change for hair styling tool brands worldwide in August 2026?

  1. In August 2026, Dyson gained estimated Share of Search among hair styling tool brands worldwide, from 79.8% to 82.1%.

  2. In August 2026, ghd lost estimated Share of Search among hair styling tool brands worldwide, from 8.5% to 6.5%.

  3. Estimated monthly branded searches for CHI worldwide fell 18.1% over 11 measured months, from 33.4K to 27.4K in August 2026.

  4. Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026.

Which vacuum cleaner brands compete with Shark?

Shark against vacuum cleaner brands worldwide, by month

Share of Search by month for Dyson, Shark, BISSELL, SEBO. The figures are in the table below the chart.

View monthly share of search table
MonthDysonSharkBISSELLSEBOMiele
Oct 202581.9%10.2%4.9%1.9%1.1%
Nov 202582.4%11.8%3.8%1.1%1%
Dec 202581.8%12.9%3%1.2%1.1%
Jan 202682.8%10.2%3.9%1.8%1.2%
Feb 202682%9.7%5.2%1.8%1.3%
Mar 202680%10.4%5.8%2.2%1.5%
Apr 202681.4%9.5%5.4%2.3%1.4%
May 202681.6%10.4%4.7%2%1.4%
Jun 202682.6%9.5%4.6%2%1.4%
Jul 202680.2%10.6%5%2.6%1.5%
Aug 202680.6%10.2%5.5%2.2%1.5%
Sep 2026—————

  1. 1.Dyson

    80.6%

    held 1st · 7.4M estimated branded searches · +22.8% vs prior month · +0.4 points

  2. 2.Shark

    10.2%

    held 2nd · 932K estimated branded searches · +16.9% vs prior month · -0.5 points

  3. 3.BISSELL

    5.5%

    held 3rd · 506K estimated branded searches · +35.7% vs prior month · +0.5 points

  4. 4.SEBO

    2.2%

    held 4th · 198K estimated branded searches · -0.04% vs prior month · -0.5 points

  5. 5.Miele

    1.5%

    held 5th · 138K estimated branded searches · +22.5% vs prior month · 0 points

Compare search popularity between Shark and its closest rivals

How has branded search demand for Shark changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Shark’s estimated Share of Search among vacuum cleaner brands worldwide peaked at 12.9% in December 2025 and was lowest at 9.5% in June 2026.

How did search popularity change for vacuum cleaner brands worldwide in August 2026?

  1. In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands worldwide, from 5% to 5.5%.

  2. Estimated monthly branded searches for Miele worldwide rose 22% over 11 measured months, from 113K to 138K in August 2026.

  3. Estimated monthly branded searches for Dyson worldwide fell 12.9% over 11 measured months, from 8.5M to 7.4M in August 2026.

  4. Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026.

How is Shark measured?

Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • hair dryer shark
  • hair straightener shark
  • hair styling shark
  • shark flexstyle
  • shark hair dryer
  • shark hair straightener
  • shark hair styling
  • shark speedstyle
  • shark vacuum
  • sharkclean com
  • vacuum shark

How the Brand Demand Index is measured

Who owns Shark?

Shark is owned by SharkNinja. Brandwave also tracks Ninja, owned by the same company, worldwide.

Do you work for Shark? To request corrections or removal please contact us via our support page and we will be happy to assist.

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