Brandwave

BaByliss vs Shark:Which is searched more?

In September 2026, Shark had more branded searches than BaByliss among hair Curler brands worldwide. Shark was estimated to have 968K branded searches compared to BaByliss’ 616K, and held an 8.8% Share of Search versus BaByliss’ 5.6%. These are worldwide searches for English-language branded terms.

Share of Search among hair Curler brands worldwide in September 2026Which is more popular in search, BaByliss or Shark?
BaByliss5.6%616K searches
vs
Shark8.8%968K searches

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Which is more popular in search, BaByliss or Shark?

Compare the hair curler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BaByliss and Shark among hair Curler brands worldwide, by month

Share of Search by month for Shark, BaByliss. The figures are in the table below the chart.

View monthly share of search table
MonthDysonMINISharkBaBylissBionic
Oct 202574.6%10.7%9.3%5.4%<0.01%
Nov 202577%6.9%11%5.1%<0.01%
Dec 202575.1%7.5%11.8%5.6%<0.01%
Jan 202675.8%9.9%9.3%5%<0.01%
Feb 202673.8%12.4%8.7%5.1%<0.01%
Mar 202672.2%12.3%9.3%6.1%<0.01%
Apr 202672.1%13.1%8.4%6.5%<0.01%
May 202671.6%12.9%9.1%6.4%<0.01%
Jun 202672.2%13.1%8.3%6.4%<0.01%
Jul 202669.6%14.1%9.2%7%<0.01%
Aug 202672.8%12%9.2%6%<0.01%
Sep 202674.4%11.1%8.8%5.6%<0.01%

How has the BaByliss and Shark comparison changed over the last 12 months?

  • Shark was ahead of BaByliss in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among hair Curler brands worldwide moved from 5.4% to 5.6%, and its estimated monthly branded searches moved from 610K to 616K.
  • Across the 12 months ending September 2026, Shark’s estimated Share of Search among hair Curler brands worldwide moved from 9.3% to 8.8%, and its estimated monthly branded searches moved from 1.1M to 968K.

How did search popularity change for hair Curler brands worldwide in September 2026?

Neither BaByliss nor Shark moved beyond provider rounding among hair Curler brands in September 2026.

Other head-to-heads among hair Curler brands

How each brand is measured

Brandwave collects information about searches that people make online using BaByliss’ and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaByliss

3 branded search terms

  • babyliss
  • babyliss hair dryer
  • babyliss shaver

Shark

10 branded search terms

  • hair dryer shark
  • hair straightener shark
  • hair styling shark
  • shark flexstyle
  • shark hair dryer
  • shark hair straightener
  • shark hair styling
  • shark speedstyle
  • shark vacuum
  • vacuum shark

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.