How popular isShark?
In September 2026, people searched for Shark by name about 1.2 million times worldwide, about the same as the previous year. These searches made up 4.3% of all global stick vacuum brand searches, placing Shark fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about stick vacuum brands, Shark appeared in all answers and was the second most recommended of the ten.
Shark is the fourth most searched of 10 competitors and the second most recommended in AI answers.
DysonShare of searches 57.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
ElectroluxShare of searches 17.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
LGShare of searches 4.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
SharkShare of searches 4.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
BISSELLShare of searches 4.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top stick vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Shark appeared in all four answers. Shark is the second most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Dyson1st
- Shark2nd
- LG3rd
Tineco3rd- BISSELL5th
- Electrolux–
Hoover–
Black+Decker–
Miele–
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dyson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Shark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tineco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- LG2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BISSELL1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Electrolux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hoover0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Miele0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about stick vacuum brands
4 answers
Asked ChatGPT
“Which stick vacuum brand should I buy?”
Asked ChatGPT
“What are the best stick vacuum brands?”
Asked ChatGPT
“What's the best stick vacuum brand for quick cleaning?”
Searched Google, AI Overview
“best stick vacuum”
Searched Google, AI Overview
“cordless stick vacuum”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which stick vacuum brands compete with Shark?
Share of searches by month for Dyson, Electrolux, LG, Shark, BISSELL, Tineco, Hoover, Black+Decker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Electrolux | LG | Shark | BISSELL | Tineco | Hoover | Black+Decker | Miele | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.6% | 17% | 5.3% | 4.2% | 4.2% | 5.1% | 3.4% | 2.8% | 1.3% | 0.12% |
| Nov 2025 | 59.1% | 17.7% | 3.1% | 3.6% | 3.6% | 6.5% | 2.9% | 2.1% | 1.3% | 0.1% |
| Dec 2025 | 60.6% | 14.8% | 3.9% | 4.5% | 3% | 5.4% | 3.6% | 2.4% | 1.6% | 0.1% |
| Jan 2026 | 56% | 16.8% | 5.3% | 4.2% | 3.4% | 6.2% | 4.1% | 2.5% | 1.5% | 0.16% |
| Feb 2026 | 55.4% | 16.5% | 6.4% | 4.2% | 4.1% | 5% | 4.1% | 2.7% | 1.5% | 0.13% |
| Mar 2026 | 51.5% | 18.9% | 7.2% | 4.7% | 4.6% | 4.6% | 3.8% | 2.8% | 1.7% | 0.14% |
| Apr 2026 | 54.3% | 19.9% | 5.2% | 4.1% | 4% | 4% | 4% | 2.9% | 1.5% | 0.13% |
| May 2026 | 53.9% | 19.8% | 5.1% | 4.9% | 3.2% | 4% | 4% | 3.6% | 1.5% | 0.13% |
| Jun 2026 | 54.4% | 20% | 5.2% | 4.1% | 3.3% | 4.9% | 3.3% | 3.3% | 1.5% | 0.12% |
| Jul 2026 | 52.3% | 19.1% | 6.1% | 4.8% | 3.8% | 4.7% | 3.8% | 3.4% | 1.7% | 0.14% |
| Aug 2026 | 52.2% | 19.1% | 6% | 4.8% | 4.7% | 4.7% | 3.8% | 2.8% | 1.7% | 0.11% |
| Sep 2026 | 57.9% | 17.4% | 4.5% | 4.3% | 4.3% | 4.3% | 3.5% | 2.5% | 1.3% | 0.12% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.9% | 5M | +22.2% | +5.7 points | |
| 2, held 2nd | 17.4% | 1.5M | 0% | -1.8 points | |
| 3, held 3rd | 4.5% | 386K | -18.2% | -1.6 points | |
| 4, held 4th | 4.3% | 375K | 0% | -0.4 points | |
| 5, held 5th | 4.3% | 368K | 0% | -0.4 points | |
| 6, held 6th | 4.3% | 368K | 0% | -0.4 points | |
| 7, held 7th | 3.5% | 301K | 0% | -0.4 points | |
| 8, held 8th | 2.5% | 220K | 0% | -0.3 points | |
| 9, held 9th | 1.3% | 111K | -18.4% | -0.4 points | |
| 10, held 10th | 0.12% | 10.2K | +13.3% | 0 points |
1.
Dyson57.9%
Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +5.7 points.
17.4%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -1.8 points.
3.
LG4.5%
Held 3rd. 386K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
4.
Shark4.3%
Held 4th. 375K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
BISSELL4.3%
Held 5th. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.
6.
Tineco4.3%
Held 6th. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.
7.
Hoover3.5%
Held 7th. 301K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.5%
Held 8th. 220K estimated branded searches, 0% vs prior month. Share -0.3 points.
9.
Miele1.3%
Held 9th. 111K estimated branded searches, -18.4% vs prior month. Share -0.4 points.
10.
Bosch0.12%
Held 10th. 10.2K estimated branded searches, +13.3% vs prior month. Share 0 points.
Compare popularity between Shark and its closest rivals
Every comparison with Shark
34 comparisons
- BaByliss vs Shark
- ghd vs Shark
- BISSELL vs Shark
- DeWalt vs Shark
- Dreame vs Shark
- Dyson vs Shark
- Electrolux vs Shark
- LG vs Shark
- Roborock vs Shark
- Ryobi vs Shark
- Shark vs Tineco
- Hoover vs Shark
- iRobot vs Shark
- Black+Decker vs Shark
- SEBO vs Shark
- Samsung vs Shark
- Miele vs Shark
- Shark vs T3
- Conair vs Shark
- Karcher vs Shark
- Rug Doctor vs Shark
- Shark vs Vax
- Parlux vs Shark
- BaBylissPRO vs Shark
- CHI vs Shark
- Baseus vs Shark
- Bosch vs Shark
- Dupray vs Shark
- Revlon vs Shark
- Remington vs Shark
- Eufy vs Shark
- Shark vs ThisWorx
- Eureka vs Shark
- Kenmore vs Shark
How has branded search demand for Shark changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shark worldwide held steady, from 1.3M to 1.2M.
- Across the 12 months ending September 2026, Shark’s share of searches among stick vacuum brands worldwide peaked at 4.9% in May 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, Shark rose from 5th to 4th among stick vacuum brands worldwide.
How did search popularity change for stick vacuum brands worldwide in September 2026?
5 changes
In September 2026, Dyson gained share of searches among stick vacuum brands worldwide, from 52.2% to 57.9%.
In September 2026, Electrolux lost share of searches among stick vacuum brands worldwide, from 19.1% to 17.4%.
In September 2026, LG lost share of searches among stick vacuum brands worldwide, from 6% to 4.5%.
Tineco’s share of searches among stick vacuum brands worldwide has lost ground for 3 months in a row, from 4.9% to 4.3% in September 2026.
Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
How are Shark’s branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hair dryer shark
- hair straightener shark
- hair styling shark
- shark air styler
- shark bagless canister vacuum
- shark carpet cleaner
- shark flexstyle
- shark hair dryer
- shark hair straightener
- shark hair styling
- shark handheld vacuum
- shark mini vacuum
- shark pet vacuum
- shark speedstyle
- shark steam mop
- shark vacuum
- vacuum shark
Who owns Shark?
Shark is owned by SharkNinja. Brandwave also tracks Ninja and 
Shark Beauty, owned by the same company, worldwide.
Do you work for Shark? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Shark compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Vacuum cleaner brands | 6th of 9 | 3% | Show ranking |
| Hair styling tool brands | 4th of 8 | 5.8% | Show ranking |
| Cordless vacuum brands | 5th of 10 | 4.1% | Show ranking |
| Stick vacuum brands | 4th of 10 | 4.3% | Shown above |
| Handheld vacuum brands | 3rd of 8 | 5.3% | Show ranking |
| Hair dryer brands | 4th of 8 | 2.6% | Show ranking |
| Air styler brands | 4th of 4 | 0.08% | Show ranking |
| Car vacuum brands | 5th of 6 | 0.47% | Show ranking |
| Hair curler brands | 6th of 6 | 0.03% | Show ranking |
| Blow dryer brands | 6th of 6 | 0.03% | Show ranking |
| Mini vacuum brands | 4th of 4 | 0.05% | Show ranking |
| Pet vacuum brands | 3rd of 3 | 0.41% | Show ranking |
| Carpet cleaner brands | 7th of 7 | 3% | Show ranking |
| Steam mop brands | 4th of 6 | 10.5% | Show ranking |
| Bagless canister vacuum brands | 5th of 5 | 0.03% | Show ranking |
Is Shark your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.