How popular isMiele in search?
In September 2026, there were an estimated 113K branded searches for Miele worldwide which held steady over the last 12 months. Miele holds 0.98% estimated Share of Search among stick vacuum brands worldwide and is ranked 8th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dyson71%
Electrolux13.1%
BISSELL4.8%
LG3.7%
Hoover3%
Black and Decker1.9%
Bosch1.5%
Miele0.98%
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Which stick vacuum brands compete with Miele?
Share of Search by month for Dyson, Electrolux, BISSELL, LG, Hoover, Miele. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Electrolux | BISSELL | LG | Hoover | Black and Decker | Bosch | Miele |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.2% | 12.6% | 4.3% | 4.4% | 2.9% | 2.1% | 1.7% | 0.95% |
| Nov 2025 | 75.9% | 12.5% | 3.5% | 2.5% | 2.3% | 1.5% | 0.95% | 0.94% |
| Dec 2025 | 78.4% | 9.6% | 2.9% | 2.8% | 2.6% | 1.6% | 1.1% | 1.1% |
| Jan 2026 | 73.3% | 11.8% | 3.5% | 4.1% | 3.2% | 1.7% | 1.3% | 1.1% |
| Feb 2026 | 70.9% | 11.9% | 4.5% | 5% | 3.2% | 2% | 1.4% | 1.1% |
| Mar 2026 | 67.2% | 14.1% | 4.9% | 5.7% | 3.1% | 2.1% | 1.6% | 1.3% |
| Apr 2026 | 67.7% | 15.1% | 4.5% | 4.3% | 3.4% | 2.2% | 1.7% | 1.1% |
| May 2026 | 67.8% | 15.1% | 3.9% | 4.3% | 3.4% | 2.7% | 1.7% | 1.1% |
| Jun 2026 | 68.4% | 15.3% | 3.8% | 4.4% | 2.8% | 2.5% | 1.7% | 1.1% |
| Jul 2026 | 68.1% | 13.8% | 4.2% | 4.9% | 3.2% | 2.5% | 1.9% | 1.3% |
| Aug 2026 | 68.3% | 13.9% | 4.7% | 4.7% | 3.2% | 2% | 1.9% | 1.3% |
| Sep 2026 | 71% | 13.1% | 4.8% | 3.7% | 3% | 1.9% | 1.5% | 0.98% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71% | 8.1M | +10.4% | +2.7 points | |
| 2, held 2nd | 13.1% | 1.5M | 0% | -0.8 points | |
| 3, moved from 4th to 3rd | 4.8% | 551K | +9.2% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.7% | 427K | -16.8% | -1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3% | 342K | 0% | -0.2 points | |
| 6, held 6th | 1.9% | 220K | 0% | -0.1 points | |
| 7, held 7th | 1.5% | 169K | -17.6% | -0.4 points | |
| 8, held 8th | 0.98% | 113K | -18.1% | -0.3 points |
1.
Dyson71%
Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +2.7 points.
13.1%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.8 points.
3.
BISSELL4.8%
Moved from 4th to 3rd. 551K estimated branded searches, +9.2% vs prior month. Share +0.1 points.
4.
LG3.7%
Moved from 3rd to 4th. 427K estimated branded searches, -16.8% vs prior month. Share -1 points.
5.
Hoover3%
Held 5th. 342K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.9%
Held 6th. 220K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Bosch1.5%
Held 7th. 169K estimated branded searches, -17.6% vs prior month. Share -0.4 points.
8.
Miele0.98%
Held 8th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
Compare search popularity between Miele and its closest rivals
Every comparison with Miele
42 comparisons
- BISSELL vs Miele
- Dreame vs Miele
- Dyson vs Miele
- Electrolux vs Miele
- iRobot vs Miele
- Miele vs Roborock
- Miele vs SEBO
- Miele vs Shark
- Beko vs Miele
- Black and Decker vs Miele
- Bosch vs Miele
- Brass Monkey vs Miele
- Breville vs Miele
- Cascade vs Miele
- Cuisinart vs Miele
- DeWalt vs Miele
- Dometic vs Miele
- Eufy vs Miele
- Haier vs Miele
- Hisense vs Miele
- Hoover vs Miele
- Jura vs Miele
- KitchenAid vs Miele
- LG vs Miele
- Method vs Miele
- Midea vs Miele
- Miele vs Nespresso
- Miele vs Oxo
- Miele vs Ryobi
- Miele vs Samsung
- Miele vs Siemens
- Miele vs Smeg
- Miele vs Whirlpool
- Miele vs Westinghouse
- Braun vs Miele
- Fisher & Paykel vs Miele
- GE Profile vs Miele
- Finish vs Miele
- Miele vs Seventh Generation
- Miele vs SKOPE
- Alpicool vs Miele
- Chef vs Miele
How has branded search demand for Miele changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Miele worldwide held steady at 113K.
- Across the 12 months ending September 2026, Miele’s estimated Share of Search among stick vacuum brands worldwide held steady, from 0.95% to 0.98%.
How did search popularity change for stick vacuum brands worldwide in September 2026?
6 changes
In September 2026, Dyson gained estimated Share of Search among stick vacuum brands worldwide, from 68.3% to 71%.
In September 2026, LG lost estimated Share of Search among stick vacuum brands worldwide, from 4.7% to 3.7%.
In September 2026, Electrolux lost estimated Share of Search among stick vacuum brands worldwide, from 13.9% to 13.1%.
BISSELL’s estimated Share of Search among stick vacuum brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.8% in September 2026.
Estimated monthly branded searches for Bosch worldwide fell 17.9% over 12 measured months, from 205K to 169K in September 2026.
Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
Where does Miele compete?
How is Miele measured?
Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- miele com
- miele vacuum
- vacuum miele
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Is Miele your brand?
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