Miele vs SEBO:Which is more popular by branded search?
In August 2026, SEBO had more branded searches than Miele among vacuum cleaner brands worldwide. SEBO was estimated to have 198K branded searches compared to Miele’s 138K, and held a 2.2% Share of Search versus Miele’s 1.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Miele or SEBO?
Compare brands that offer household vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SEBO, Miele. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Shark | BISSELL | SEBO | Miele |
|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 10.2% | 4.9% | 1.9% | 1.1% |
| Nov 2025 | 82.4% | 11.8% | 3.8% | 1.1% | 1% |
| Dec 2025 | 81.8% | 12.9% | 3% | 1.2% | 1.1% |
| Jan 2026 | 82.8% | 10.2% | 3.9% | 1.8% | 1.2% |
| Feb 2026 | 82% | 9.7% | 5.2% | 1.8% | 1.3% |
| Mar 2026 | 80% | 10.4% | 5.8% | 2.2% | 1.5% |
| Apr 2026 | 81.4% | 9.5% | 5.4% | 2.3% | 1.4% |
| May 2026 | 81.6% | 10.4% | 4.7% | 2% | 1.4% |
| Jun 2026 | 82.6% | 9.5% | 4.6% | 2% | 1.4% |
| Jul 2026 | 80.2% | 10.6% | 5% | 2.6% | 1.5% |
| Aug 2026 | 80.6% | 10.2% | 5.5% | 2.2% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Miele and SEBO comparison changed over the last 12 months?
3 findings
- SEBO was ahead of Miele in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among vacuum cleaner brands worldwide moved from 1.1% to 1.5%, and its estimated monthly branded searches moved from 113K to 138K.
- Across the 11 months ending August 2026, SEBO’s estimated Share of Search among vacuum cleaner brands worldwide moved from 1.9% to 2.2%, and its estimated monthly branded searches moved from 192K to 198K.
How did search popularity change for vacuum cleaner brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Miele worldwide rose 22% over 11 measured months, from 113K to 138K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Miele’s and SEBO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.