Dyson vs Shark:Which is searched more?
In September 2026, Dyson had more branded searches than Shark among vacuum cleaner brands worldwide. Dyson was estimated to have 8.1M branded searches compared to Shark’s 1.1M, and held a 58.5% Share of Search versus Shark’s 7.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dyson or Shark?
Compare brands that offer household vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, Shark. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Electrolux | Shark | Roborock | Dreame | iRobot | BISSELL | SEBO | Miele |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 10.6% | 8.1% | 6.5% | 3.7% | 5.2% | 3.6% | 1.4% | 0.8% |
| Nov 2025 | 58.9% | 9.7% | 9% | 8.7% | 4.9% | 4.6% | 2.7% | 0.76% | 0.73% |
| Dec 2025 | 60.1% | 7.4% | 10.2% | 6.7% | 3.9% | 7.8% | 2.2% | 0.87% | 0.83% |
| Jan 2026 | 60.2% | 9.7% | 8.1% | 7.3% | 4.9% | 4.7% | 2.9% | 1.3% | 0.89% |
| Feb 2026 | 58.8% | 9.9% | 7.8% | 7.5% | 5.1% | 4.8% | 3.8% | 1.3% | 0.92% |
| Mar 2026 | 55.8% | 11.7% | 8.1% | 7.3% | 5.9% | 4.6% | 4.1% | 1.5% | 1.1% |
| Apr 2026 | 56% | 12.5% | 7.3% | 7.7% | 5.3% | 4.9% | 3.7% | 1.6% | 0.94% |
| May 2026 | 55.1% | 12.2% | 7.9% | 7.6% | 6.3% | 5.3% | 3.2% | 1.3% | 0.92% |
| Jun 2026 | 56% | 12.5% | 7.2% | 8% | 6.5% | 4.4% | 3.1% | 1.4% | 0.94% |
| Jul 2026 | 54.1% | 11% | 8% | 8.6% | 7% | 5.2% | 3.3% | 1.8% | 1% |
| Aug 2026 | 56.5% | 11.5% | 8% | 7.3% | 6.1% | 4.2% | 3.9% | 1.5% | 1.1% |
| Sep 2026 | 58.5% | 10.8% | 7.8% | 6.8% | 5.6% | 4.6% | 4% | 1.2% | 0.81% |
How has the Dyson and Shark comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Shark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among vacuum cleaner brands worldwide moved from 60.1% to 58.5%, and its estimated monthly branded searches moved from 8.5M to 8.1M.
- Across the 12 months ending September 2026, Shark’s estimated Share of Search among vacuum cleaner brands worldwide moved from 8.1% to 7.8%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for vacuum cleaner brands worldwide in September 2026?
1 change
In September 2026, Dyson gained estimated Share of Search among vacuum cleaner brands worldwide, from 56.5% to 58.5%.
Other head-to-heads among vacuum cleaner brands
How each brand is measured
Brandwave collects information about searches that people make online using Dyson’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dyson
11 branded search terms
- dyson
- dyson airwrap
- dyson hair dryer
- dyson hair straightener
- dyson hair styling
- dyson supersonic
- dyson vacuum
- hair dryer dyson
- hair straightener dyson
- hair styling dyson
- vacuum dyson
Shark
13 branded search terms
- hair dryer shark
- hair straightener shark
- hair styling shark
- shark bagless canister vacuum
- shark flexstyle
- shark hair dryer
- shark hair straightener
- shark hair styling
- shark motorbike helmet
- shark speedstyle
- shark steam mop
- shark vacuum
- vacuum shark
Put your own brand in this comparison
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