Electrolux vs Shark:Which is searched more?
In September 2026, Electrolux had more branded searches than Shark among vacuum cleaner brands worldwide. Electrolux was estimated to have 1.5M branded searches compared to Shark’s 968K, and held a 10.9% Share of Search versus Shark’s 7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Electrolux or Shark?
Compare brands that offer household vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Electrolux, Shark. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Electrolux | Shark | Roborock | Dreame | iRobot | BISSELL | SEBO | Miele |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 10.7% | 7.5% | 6.5% | 3.7% | 5.2% | 3.6% | 1.4% | 0.81% |
| Nov 2025 | 59.3% | 9.8% | 8.5% | 8.8% | 4.9% | 4.6% | 2.7% | 0.77% | 0.74% |
| Dec 2025 | 60.5% | 7.4% | 9.6% | 6.8% | 3.9% | 7.9% | 2.2% | 0.87% | 0.83% |
| Jan 2026 | 60.7% | 9.7% | 7.5% | 7.4% | 5% | 4.7% | 2.9% | 1.3% | 0.9% |
| Feb 2026 | 59.4% | 10% | 7% | 7.6% | 5.1% | 4.9% | 3.8% | 1.3% | 0.93% |
| Mar 2026 | 56.3% | 11.8% | 7.3% | 7.3% | 5.9% | 4.6% | 4.1% | 1.6% | 1.1% |
| Apr 2026 | 56.5% | 12.6% | 6.6% | 7.8% | 5.3% | 5% | 3.7% | 1.6% | 0.95% |
| May 2026 | 55.7% | 12.4% | 7.1% | 7.7% | 6.4% | 5.3% | 3.2% | 1.3% | 0.93% |
| Jun 2026 | 56.5% | 12.6% | 6.5% | 8.1% | 6.6% | 4.5% | 3.1% | 1.4% | 0.94% |
| Jul 2026 | 54.5% | 11.1% | 7.2% | 8.7% | 7% | 5.2% | 3.4% | 1.8% | 1% |
| Aug 2026 | 57% | 11.6% | 7.2% | 7.4% | 6.1% | 4.2% | 3.9% | 1.5% | 1.1% |
| Sep 2026 | 59% | 10.9% | 7% | 6.9% | 5.6% | 4.7% | 4% | 1.2% | 0.82% |
How has the Electrolux and Shark comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Shark took it in December 2025, Electrolux took it in January 2026.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among vacuum cleaner brands worldwide moved from 10.7% to 10.9%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Shark’s estimated Share of Search among vacuum cleaner brands worldwide moved from 7.5% to 7%, and its estimated monthly branded searches moved from 1.1M to 968K.
How did search popularity change for vacuum cleaner brands worldwide in September 2026?
2 changes
In September 2026, Electrolux lost estimated Share of Search among vacuum cleaner brands worldwide, from 11.6% to 10.9%.
In September 2026, Shark rose from 4th to 3rd among vacuum cleaner brands worldwide.
Other head-to-heads among vacuum cleaner brands
How each brand is measured
Brandwave collects information about searches that people make online using Electrolux’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electrolux
1 branded search term
- electrolux
Shark
10 branded search terms
- hair dryer shark
- hair straightener shark
- hair styling shark
- shark flexstyle
- shark hair dryer
- shark hair straightener
- shark hair styling
- shark speedstyle
- shark vacuum
- vacuum shark
Put your own brand in this comparison
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