Brandwave

How popular isElectrolux in search?

In August 2026, there were an estimated 1.5M branded searches for Electrolux worldwide which held steady over the last 11 months. Electrolux holds 44.9% estimated Share of Search among range hoods worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Electrolux44.9%
  2. Whirlpool32.2%
  3. Samsung12.6%
  4. Bosch6.2%
  5. Miele4.1%
  6. Fisher & Paykel<0.01%
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Where does Electrolux compete?

Electrolux is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Range hoods1st of 644.9%Shown below
Oven brands1st of 560.3%Show ranking

Which range hoods compete with Electrolux?

Electrolux against range hoods worldwide, by month

Share of Search by month for Electrolux, Whirlpool, Samsung, Bosch, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxWhirlpoolSamsungBoschMieleFisher & Paykel
Oct 202542.1%36.2%12.7%5.8%3.2%<0.01%
Nov 202552.6%29.4%10.1%4%4%<0.01%
Dec 202544.8%33.2%11.9%5.1%5%<0.01%
Jan 202642.9%36.9%11.3%4.9%3.9%<0.01%
Feb 202642.1%36.1%13%4.9%3.9%<0.01%
Mar 202646%32.9%11.6%5.2%4.2%<0.01%
Apr 202644.5%36.7%10.4%5.1%3.3%<0.01%
May 202644.9%36.1%10.5%5.1%3.4%<0.01%
Jun 202644.9%36.1%10.5%5.1%3.4%<0.01%
Jul 202639.1%39.7%12.1%5.5%3.6%<0.01%
Aug 202644.9%32.2%12.6%6.2%4.1%<0.01%
Sep 2026——————
  1. 1.Electrolux

    44.9%

    Moved from 2nd to 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.8 points.

  2. 2.Whirlpool

    32.2%

    Moved from 1st to 2nd. 1.1M estimated branded searches, -13.1% vs prior month. Share -7.5 points.

  3. 3.Samsung

    12.6%

    Held 3rd. 422K estimated branded searches, +12% vs prior month. Share +0.5 points.

  4. 4.Bosch

    6.2%

    Held 4th. 206K estimated branded searches, +21.2% vs prior month. Share +0.7 points.

  5. 5.Miele

    4.1%

    Held 5th. 138K estimated branded searches, +22.5% vs prior month. Share +0.5 points.

  6. Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Electrolux and its closest rivals

How has branded search demand for Electrolux changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Electrolux worldwide held steady at 1.5M.
  • Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among range hoods worldwide increased from 42.1% to 44.9%.
  • Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among range hoods worldwide peaked at 52.6% in November 2025 and was lowest at 39.1% in July 2026.

How did search popularity change for range hoods worldwide in August 2026?

  1. In August 2026, Electrolux overtook Whirlpool to take the highest estimated Share of Search among range hoods worldwide, at 44.9%.

  2. In August 2026, Bosch gained estimated Share of Search among range hoods worldwide, from 5.5% to 6.2%.

  3. In August 2026, Samsung gained estimated Share of Search among range hoods worldwide, from 12.1% to 12.6%.

  4. In August 2026, Miele gained estimated Share of Search among range hoods worldwide, from 3.6% to 4.1%.

  5. In August 2026, Whirlpool lost estimated Share of Search among range hoods worldwide, from 39.7% to 32.2%.

How is Electrolux measured?

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • electrolux

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How the Brand Demand Index is measured

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