Brandwave

How popular isElectrolux in search?

In September 2026, there were an estimated 1.5M branded searches for Electrolux worldwide which held steady over the last 12 months. Electrolux holds 34.1% estimated Share of Search among freestanding oven brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux34.1%
  2. Smeg26.3%
  3. Bosch15.4%
  4. Haier10.9%
  5. Beko10.2%
  6. Miele2.6%
  7. Fisher & Paykel0.62%
  8. Chef<0.01%
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Which freestanding oven brands compete with Electrolux?

Electrolux against freestanding oven brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Bosch, Haier, Beko, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegBoschHaierBekoMieleFisher & PaykelChef
Oct 202531.6%24.9%16.6%12.3%11.6%2.4%0.7%0.01%
Nov 202539.3%24.3%13.4%9.8%9.6%3%0.58%0.02%
Dec 202529.5%26.8%16.1%13%10.8%3.3%0.53%0.01%
Jan 202629.9%27.7%16.3%11.7%11%2.8%0.66%<0.01%
Feb 202629.8%27.3%16.8%11.7%11%2.8%0.66%0.01%
Mar 202633%24.6%16.4%12.3%9.9%3%0.73%0.01%
Apr 202633.7%21.7%16.5%14.8%10.1%2.5%0.61%<0.01%
May 202633.8%21.8%16.3%14.9%10.1%2.5%0.61%<0.01%
Jun 202634%19.1%16.3%15%12.5%2.6%0.61%<0.01%
Jul 202629.2%23.7%17.2%13.4%13.2%2.7%0.65%<0.01%
Aug 202634.2%23.5%17.4%10.9%10.2%3.1%0.62%<0.01%
Sep 202634.1%26.3%15.4%10.9%10.2%2.6%0.62%<0.01%

  1. 1.Electrolux

    34.1%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Smeg

    26.3%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.8 points.

  3. 3.Bosch

    15.4%

    Held 3rd. 677K estimated branded searches, -11.3% vs prior month. Share -2 points.

  4. 4.Haier

    10.9%

    Held 4th. 478K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Beko

    10.2%

    Held 5th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Miele

    2.6%

    Held 6th. 113K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  7. 7.Fisher & Paykel

    0.62%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Chef

    <0.01%

    Held 8th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Electrolux and its closest rivals

Every comparison with Electrolux

How has branded search demand for Electrolux changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among freestanding oven brands worldwide increased from 31.6% to 34.1%.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among freestanding oven brands worldwide peaked at 39.3% in November 2025 and was lowest at 29.2% in July 2026.

How did search popularity change for freestanding oven brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among freestanding oven brands worldwide, from 23.5% to 26.3%.

  2. In September 2026, Bosch lost estimated Share of Search among freestanding oven brands worldwide, from 17.4% to 15.4%.

  3. In September 2026, Miele lost estimated Share of Search among freestanding oven brands worldwide, from 3.1% to 2.6%.

  4. Haier’s estimated Share of Search among freestanding oven brands worldwide has lost ground for 3 months in a row, from 15% to 10.9% in September 2026.

  5. Estimated monthly branded searches for Chef worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.

  6. Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

Where does Electrolux compete?

Electrolux is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands2nd of 910.8%Show ranking
Cordless vacuum brands2nd of 812.2%Show ranking
Stick vacuum brands2nd of 812.5%Show ranking
Washing machine brands1st of 1221.7%Show ranking
Fridge brands1st of 1524%Show ranking
Double wall oven brands1st of 827.7%Show ranking
Home appliance brands1st of 1028.3%Show ranking
Induction cooktop brands1st of 731.2%Show ranking
Freestanding oven brands1st of 834.1%Shown above
Gas cooktop brands1st of 734.4%Show ranking
Range hoods1st of 640.3%Show ranking
Integrated dishwasher brands1st of 640.9%Show ranking
Oven and cooktop brands1st of 641.8%Show ranking
Oven brands1st of 543.2%Show ranking
Front load washer brands1st of 543.5%Show ranking
Clothes dryer brands1st of 548.9%Show ranking
Washer and dryer brands1st of 555.2%Show ranking

How is Electrolux measured?

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • electrolux

Do you work for Electrolux? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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