How popular isElectrolux in search?
In August 2026, there were an estimated 1.5M branded searches for Electrolux worldwide which held steady over the last 11 months. Electrolux holds 60.3% estimated Share of Search among oven brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Electrolux60.3%Smeg27%
Bosch8.3%
Westinghouse4.4%
Fisher & Paykel<0.01%
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Which oven brands compete with Electrolux?
Share of Search by month for Electrolux, Smeg, Bosch, Westinghouse. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Bosch | Westinghouse | Fisher & Paykel |
|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 30.9% | 7.8% | 5.1% | <0.01% |
| Nov 2025 | 63.2% | 28.2% | 4.8% | 3.8% | <0.01% |
| Dec 2025 | 53.9% | 36% | 6.2% | 4% | <0.01% |
| Jan 2026 | 53.9% | 35.9% | 6.2% | 4% | <0.01% |
| Feb 2026 | 53.2% | 35.9% | 6.1% | 4.8% | <0.01% |
| Mar 2026 | 57.6% | 31.6% | 6.6% | 4.2% | <0.01% |
| Apr 2026 | 61.1% | 27.4% | 7% | 4.5% | <0.01% |
| May 2026 | 61.1% | 27.4% | 7% | 4.5% | <0.01% |
| Jun 2026 | 64.4% | 23.6% | 7.3% | 4.7% | <0.01% |
| Jul 2026 | 56.1% | 31% | 7.8% | 5.1% | <0.01% |
| Aug 2026 | 60.3% | 27% | 8.3% | 4.4% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.3% | 1.5M | +23% | +4.1 points | |
| 2, held 2nd | 27% | 673K | 0% | -3.9 points | |
| 3, held 3rd | 8.3% | 206K | +21.2% | +0.5 points | |
| 4, held 4th | 4.4% | 110K | 0% | -0.6 points | |
| 5, held 5th | <0.01% | 170 | 0% | 0 points |
60.3%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.1 points.
2.
27%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -3.9 points.
3.
Bosch8.3%
Held 3rd. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.
4.4%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.6 points.
<0.01%
Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Electrolux and its closest rivals
How has branded search demand for Electrolux changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Electrolux worldwide held steady at 1.5M.
- Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among oven brands worldwide increased from 56.3% to 60.3%.
- Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among oven brands worldwide peaked at 64.4% in June 2026 and was lowest at 53.2% in February 2026.
How did search popularity change for oven brands worldwide in August 2026?
4 changes
In August 2026, Electrolux gained estimated Share of Search among oven brands worldwide, from 56.1% to 60.3%.
In August 2026, Smeg lost estimated Share of Search among oven brands worldwide, from 31% to 27%.
In August 2026, Westinghouse lost estimated Share of Search among oven brands worldwide, from 5.1% to 4.4%.
Bosch’s estimated Share of Search among oven brands worldwide has gained ground for 3 months in a row, from 7% to 8.3% in August 2026.
Where does Electrolux compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Range hoods | 1st of 6 | 44.9% | Show ranking |
| Oven brands | 1st of 5 | 60.3% | Shown above |
How is Electrolux measured?
Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- electrolux
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