How popular isElectrolux?
In September 2026, people searched for Electrolux by name about 1.6 million times worldwide, about the same as the previous year. These searches made up 3% of all global laundry appliance brand searches, placing Electrolux seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about laundry appliance brands, Electrolux appeared in two of the five answers and was the fifth most recommended of the nine.
Electrolux is the seventh most searched of 9 competitors and the fifth most recommended in AI answers.
LGShare of searches 25.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Speed QueenShare of searches 20.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
SamsungShare of searches 15.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
WhirlpoolShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
ElectroluxShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top laundry appliance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Electrolux was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Electrolux is the fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- LG1st
- Speed Queen2nd
GE Appliances3rd- Whirlpool4th
- Electrolux5th
- Samsung6th
Bosch–
Haier–
Amana–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Speed Queen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Electrolux2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laundry appliance brands
5 answers
Asked ChatGPT
“Which laundry appliance brand should I buy?”
Asked ChatGPT
“What are the best laundry appliance brands?”
Asked ChatGPT
“What's the best laundry appliance brand for family laundry?”
Searched Google, AI Overview
“best washing machine”
Searched Google, AI Overview
“front load washer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which laundry appliance brands compete with Electrolux?
Share of searches by month for LG, Speed Queen, Samsung, Whirlpool, Bosch, Haier, Electrolux, GE Appliances, Amana. The figures are in the table below the chart.
View monthly share of searches table
| Month | LG | Speed Queen | Samsung | Whirlpool | Bosch | Haier | Electrolux | GE Appliances | Amana |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 16.5% | 17.4% | 14.5% | 9.9% | 6.1% | 2.8% | 2.7% | 2.1% |
| Nov 2025 | 27% | 17.8% | 17.4% | 14.6% | 9.1% | 5.5% | 3.2% | 3% | 2.2% |
| Dec 2025 | 27.3% | 17.9% | 15.8% | 15.9% | 8.9% | 5.5% | 3.3% | 3.2% | 2.2% |
| Jan 2026 | 28.9% | 17.8% | 15.3% | 14.8% | 8.3% | 6.3% | 3.4% | 3% | 2.2% |
| Feb 2026 | 30.8% | 18.9% | 14.5% | 13.4% | 7.9% | 5.8% | 3.2% | 3.1% | 2.4% |
| Mar 2026 | 31.6% | 20.2% | 12.8% | 13.8% | 8.3% | 5.2% | 2.8% | 3.1% | 2.3% |
| Apr 2026 | 25% | 23.1% | 13.8% | 13.3% | 8.7% | 5.5% | 3% | 5.2% | 2.4% |
| May 2026 | 27.7% | 20.5% | 14.8% | 12.7% | 9.6% | 6.1% | 3.3% | 3% | 2.4% |
| Jun 2026 | 27.5% | 19.7% | 14.8% | 13% | 9.9% | 6.4% | 3.5% | 2.9% | 2.3% |
| Jul 2026 | 27.1% | 20.5% | 14.2% | 14.2% | 9.4% | 6.1% | 3.3% | 2.9% | 2.3% |
| Aug 2026 | 27.3% | 19.8% | 15.3% | 13.6% | 10.2% | 5.4% | 2.9% | 3% | 2.3% |
| Sep 2026 | 25.7% | 20.6% | 15.1% | 14.3% | 9.8% | 6.1% | 3% | 2.9% | 2.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.7% | 514K | -17% | -1.6 points | |
| 2, held 2nd | 20.6% | 413K | -8.2% | +0.8 points | |
| 3, held 3rd | 15.1% | 302K | -13% | -0.2 points | |
| 4, held 4th | 14.3% | 286K | -7.4% | +0.7 points | |
| 5, held 5th | 9.8% | 196K | -15.6% | -0.4 points | |
| 6, held 6th | 6.1% | 122K | -0.9% | +0.7 points | |
| 7, moved from 8th to 7th | 3% | 59.7K | -10.2% | +0.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2.9% | 57.9K | -15.8% | -0.1 pointsmoved from 7th to 8th | |
| 9, held 9th | 2.5% | 50.8K | -2.9% | +0.2 points |
1.
LG25.7%
Held 1st. 514K estimated branded searches, -17% vs prior month. Share -1.6 points.
20.6%
Held 2nd. 413K estimated branded searches, -8.2% vs prior month. Share +0.8 points.
3.
Samsung15.1%
Held 3rd. 302K estimated branded searches, -13% vs prior month. Share -0.2 points.
14.3%
Held 4th. 286K estimated branded searches, -7.4% vs prior month. Share +0.7 points.
5.
Bosch9.8%
Held 5th. 196K estimated branded searches, -15.6% vs prior month. Share -0.4 points.
6.
Haier6.1%
Held 6th. 122K estimated branded searches, -0.9% vs prior month. Share +0.7 points.
3%
Moved from 8th to 7th. 59.7K estimated branded searches, -10.2% vs prior month. Share +0.1 points.
2.9%
Moved from 7th to 8th. 57.9K estimated branded searches, -15.8% vs prior month. Share -0.1 points.
9.
Amana2.5%
Held 9th. 50.8K estimated branded searches, -2.9% vs prior month. Share +0.2 points.
Electrolux, Speed Queen and 3 other brands sell other things too, so only their searches that name this product count here, like “electrolux washer”.
Compare popularity between Electrolux and its closest rivals
Every comparison with Electrolux
36 comparisons
- Electrolux vs Smeg
- Beko vs Electrolux
- Electrolux vs Haier
- Electrolux vs Frigidaire
- Electrolux vs GE Appliances
- Electrolux vs Speed Queen
- Amana vs Electrolux
- Electrolux vs Midea
- BISSELL vs Electrolux
- Dreame vs Electrolux
- Dyson vs Electrolux
- Electrolux vs iRobot
- Electrolux vs Roborock
- Electrolux vs SEBO
- Electrolux vs Shark
- Bosch vs Electrolux
- Electrolux vs Hisense
- Electrolux vs LG
- Electrolux vs Samsung
- Electrolux vs Whirlpool
- Electrolux vs Miele
- Electrolux vs GE Profile
- Electrolux vs Wolf
- Breville vs Electrolux
- Broan-NuTone vs Electrolux
- Electrolux vs Hauslane
- Electrolux vs Vent-A-Hood
- Black+Decker vs Electrolux
- Electrolux vs Hoover
- Electrolux vs Ryobi
- Electrolux vs Tineco
- Electrolux vs Fisher & Paykel
- Electrolux vs Thermador
- Electrolux vs Westinghouse
- Café vs Electrolux
- Electrolux vs KitchenAid
How has branded search demand for Electrolux changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux worldwide held steady, from 1.7M to 1.6M.
- Across the 12 months ending September 2026, Electrolux’s share of searches among laundry appliance brands worldwide held steady, from 2.8% to 3%.
How did search popularity change for laundry appliance brands worldwide in September 2026?
6 changes
In September 2026, Speed Queen gained share of searches among laundry appliance brands worldwide, from 19.8% to 20.6%.
In September 2026, Haier gained share of searches among laundry appliance brands worldwide, from 5.4% to 6.1%.
In September 2026, Whirlpool gained share of searches among laundry appliance brands worldwide, from 13.6% to 14.3%.
In September 2026, LG lost share of searches among laundry appliance brands worldwide, from 27.3% to 25.7%.
In September 2026, Electrolux rose from 8th to 7th among laundry appliance brands worldwide.
In September 2026, GE Appliances fell from 7th to 8th among laundry appliance brands worldwide.
How are Electrolux’s branded searches counted?
25 search terms
Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- electrolux
- electrolux clothes dryer
- electrolux cooker hood
- electrolux cordless vacuum
- electrolux double wall oven
- electrolux freestanding oven
- electrolux fridge
- electrolux front load washer
- electrolux gas cooktop
- electrolux induction cooktop
- electrolux induction hob
- electrolux integrated dishwasher
- electrolux oven
- electrolux range hood
- electrolux refrigerator
- electrolux stick vacuum
- electrolux stove
- electrolux tumble dryer
- electrolux vacuum
- electrolux vacuum cleaner
- electrolux wall oven
- electrolux washer
- electrolux washer and dryer
- electrolux washer dryer
- electrolux washing machine
Do you work for Electrolux? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Electrolux compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Home appliance brands | 1st of 13 | 39% | Show ranking |
| Laundry appliance brands | 7th of 9 | 3% | Shown above |
| Fridge brands | 12th of 14 | 1.3% | Show ranking |
| Vacuum cleaner brands | 9th of 9 | 1.5% | Show ranking |
| Washing machine brands | 9th of 14 | 2.6% | Show ranking |
| Oven brands | 10th of 11 | 4% | Show ranking |
| Cordless vacuum brands | 10th of 10 | 0.69% | Show ranking |
| Clothes dryer brands | 5th of 6 | 8% | Show ranking |
| Front load washer brands | 5th of 6 | 3.9% | Show ranking |
| Stick vacuum brands | 9th of 10 | 2.3% | Show ranking |
| Integrated dishwasher brands | 5th of 8 | 1% | Show ranking |
| Induction cooktop brands | 3rd of 9 | 12.2% | Show ranking |
| Range hoods | 7th of 9 | 6.1% | Show ranking |
| Freestanding oven brands | 8th of 8 | 0.44% | Show ranking |
| Gas cooktop brands | 8th of 9 | 4.5% | Show ranking |
| Double wall oven brands | 9th of 9 | 5.4% | Show ranking |
Is Electrolux your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.