Brandwave

How popular isSpeed Queen?

In September 2026, people searched for Speed Queen by name about 135,000 times worldwide, about the same as the previous year. These searches made up 7.2% of all global laundry appliance brand searches, placing Speed Queen sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about laundry appliance brands, Speed Queen appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Speed Queen is the sixth most searched of 7 competitors and the second most recommended in AI answers.

  1. HaierShare of searches 25.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. LGShare of searches 20.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SamsungShare of searches 18.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. WhirlpoolShare of searches 12.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Speed QueenShare of searches 7.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top laundry appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Speed Queen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Speed Queen is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Speed Queen2nd
  3. GE Appliances3rd
  4. Whirlpool4th
  5. Samsung5th
  6. Haier–
  7. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Speed Queen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laundry appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which laundry appliance brands compete with Speed Queen?

Speed Queen against laundry appliance brands worldwide, by month

Share of searches by month for Haier, LG, Samsung, Whirlpool, Bosch, Speed Queen, GE Appliances. The figures are in the table below the chart.

View monthly share of searches table
MonthHaierLGSamsungWhirlpoolBoschSpeed QueenGE Appliances
Oct 202525.8%20.8%19.9%12.5%9.1%5.9%5.9%
Nov 202527%19.1%20.8%11.9%8.3%6.5%6.5%
Dec 202530.8%18.2%18.5%13.1%8%6.3%5.1%
Jan 202626.5%21.4%18%12.8%7.8%7.5%6.1%
Feb 202624.8%24.5%19.5%11.2%7.3%7%5.7%
Mar 202625.8%26.4%17.3%11.3%7.9%6.2%5.1%
Apr 202631.8%18.8%16.9%11.1%8.2%7.9%5.3%
May 202632.7%19.3%17.4%10%8.5%6.7%5.4%
Jun 202632.7%19.3%17.4%10%8.4%6.7%5.4%
Jul 202628.3%19.8%19.1%11.8%8.6%6.8%5.6%
Aug 202622.8%22.5%20.1%11.8%9.8%7.9%5.2%
Sep 202625.6%20.7%18.9%12.5%9.1%7.2%5.9%

  1. 1.Haier

    25.6%

    Held 1st. 478K estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.LG

    20.7%

    Held 2nd. 386K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  3. 3.Samsung

    18.9%

    Held 3rd. 352K estimated branded searches, -16.6% vs prior month. Share -1.2 points.

  4. 4.Whirlpool

    12.5%

    Held 4th. 234K estimated branded searches, -5.5% vs prior month. Share +0.8 points.

  5. 5.Bosch

    9.1%

    Held 5th. 170K estimated branded searches, -17.5% vs prior month. Share -0.7 points.

  6. 6.Speed Queen

    7.2%

    Held 6th. 135K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  7. 7.GE Appliances

    5.9%

    Held 7th. 110K estimated branded searches, 0% vs prior month. Share +0.7 points.

Compare popularity between Speed Queen and its closest rivals

Every comparison with Speed Queen

15 comparisons

How has branded search demand for Speed Queen changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Speed Queen worldwide held steady at 135K.
  • Across the 12 months ending September 2026, Speed Queen’s share of searches among laundry appliance brands worldwide increased from 5.9% to 7.2%.
  • Across the 12 months ending September 2026, Speed Queen’s share of searches among laundry appliance brands worldwide peaked at 7.9% in April 2026 and was lowest at 5.9% in October 2025.
  • Across the 12 months ending September 2026, Speed Queen rose from 7th to 6th among laundry appliance brands worldwide.

How did search popularity change for laundry appliance brands worldwide in September 2026?

6 changes

  1. In September 2026, Haier gained share of searches among laundry appliance brands worldwide, from 22.8% to 25.6%.

  2. In September 2026, Whirlpool gained share of searches among laundry appliance brands worldwide, from 11.8% to 12.5%.

  3. In September 2026, GE Appliances gained share of searches among laundry appliance brands worldwide, from 5.2% to 5.9%.

  4. In September 2026, LG lost share of searches among laundry appliance brands worldwide, from 22.5% to 20.7%.

  5. In September 2026, Samsung lost share of searches among laundry appliance brands worldwide, from 20.1% to 18.9%.

  6. In September 2026, Bosch lost share of searches among laundry appliance brands worldwide, from 9.8% to 9.1%.

How are Speed Queen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Speed Queen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • speed queen

How the Brand Demand Index is measured

Who owns Speed Queen?

Speed Queen is owned by Alliance Laundry Systems. Brandwave does not track any other brands owned by Alliance Laundry Systems.

Do you work for Speed Queen? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Speed Queen compete?

Speed Queen is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Washing machine brands9th of 142.7%Show ranking
Clothes dryer brands4th of 65.9%Show ranking
Laundry appliance brands6th of 77.2%Shown above
Washer and dryer brands2nd of 67.6%Show ranking
Gas dryer brands3rd of 419.7%Show ranking
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Is Speed Queen your brand?

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