Brandwave

Speed Queen vs Whirlpool:Which is more popular?

In September 2026, Speed Queen had more branded searches than Whirlpool among washing machine brands worldwide. Speed Queen had about 135,000 branded searches, while Whirlpool had 8,100. Speed Queen made up 2.7% of all washing machine brand searches we track, and Whirlpool accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about washing machine brands, Speed Queen appeared in all five answers and Whirlpool in four. Speed Queen was mentioned before Whirlpool in four out of five answers.

Among washing machine brands worldwide in September 2026

Who do people search for more?

Speed Queen, about 17 searches for every 1 for Whirlpool

Speed Queen 135K searchesWhirlpool 8.1K searches

Who does AI mention more?

Speed Queen, mentioned in every answer we collected

Speed Queen in 5 of 5Whirlpool in 4 of 5

Who does AI recommend more?

Speed Queen, named ahead of Whirlpool in 4 of 5 answers

Speed Queen first in 4Whirlpool first in 1

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Speed Queen appeared in all five answers. Whirlpool was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Speed Queen was listed before Whirlpool in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Speed Queen2nd
  3. Electrolux3rd
  4. Whirlpool4th
  5. GE Appliances5th
  6. Samsung6th
  7. Bosch7th
  8. Smeg–
  9. Midea–
  10. Beko–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Speed Queen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about washing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Speed Queen or Whirlpool more popular in search?

This chart shows how often people search Google for Speed Queen and Whirlpool by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from English-language searches worldwide.

Speed Queen and Whirlpool among washing machine brands worldwide, by month

Share of searches by month for Speed Queen, Whirlpool. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegMideaBekoLGHaierBoschSamsungSpeed QueenGE AppliancesWestinghouseFisher & PaykelWhirlpoolMiele
Oct 202528.5%19.9%8.5%10.4%9%8.5%3.8%2.9%2.6%2.6%2.6%0.63%0.15%0.02%
Nov 202536.7%20%7.4%9%6.5%7.4%2.7%3%2.2%2.2%2.2%0.54%0.11%0.02%
Dec 202528.1%22.5%8.4%10.3%7.3%10.3%3.1%2.8%2.5%2.1%2.1%0.51%0.12%0.02%
Jan 202627.7%22.6%8.3%10.2%8.7%8.3%3%2.8%3%2.5%2%0.61%0.15%0.02%
Feb 202626.6%22%8%9.8%10.3%8%2.9%3.8%2.9%2.4%2.4%0.59%0.14%0.02%
Mar 202629%19.5%8.7%8.7%11.1%8.7%3.2%3.4%2.6%2.1%2.1%0.64%0.13%0.02%
Apr 202630.4%17.4%9.1%9.1%7.9%11.2%3.3%3.1%3.3%2.2%2.2%0.55%0.11%0.02%
May 202630%17.1%11%9%7.8%11%3.3%3%2.7%2.2%2.2%0.54%0.13%0.02%
Jun 202628.6%14%15.7%10.5%7.4%10.5%3.1%2.9%2.6%2.1%2.1%0.52%0.13%0.02%
Jul 202624.2%17.5%16.3%10.9%7.7%8.9%3.3%3.5%2.7%2.2%2.2%0.54%0.16%0.02%
Aug 202629.1%17.4%13%8.7%9.2%7.1%3.9%3.4%3.2%2.1%2.1%0.53%0.16%0.02%
Sep 202630.1%20.5%11%9%7.7%7.4%3.3%3%2.7%2.2%2.2%0.54%0.16%0.02%

How has the Speed Queen and Whirlpool comparison changed over the last 12 months?

3 findings

How did search popularity change for washing machine brands worldwide in September 2026?

0 changes

Neither Speed Queen nor Whirlpool moved beyond provider rounding among washing machine brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Speed Queen’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Speed Queen

1 branded search term

  • speed queen

Whirlpool

1 branded search term

  • washing machine whirlpool

How the Brand Demand Index is measured

Other head-to-heads among washing machine brands

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