How popular isWhirlpool in search?
In August 2026, there were an estimated 1.1M branded searches for Whirlpool worldwide which is down 16.6% over the last 11 months. Whirlpool holds 39.9% estimated Share of Search among laundry appliance brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which laundry appliance brands compete with Whirlpool?
Share of Search by month for Whirlpool, LG, Haier, Samsung, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Whirlpool | LG | Haier | Samsung | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 17.1% | 19.2% | 14.8% | 6.8% |
| Nov 2025 | 43.8% | 15.6% | 19.6% | 15.1% | 6% |
| Dec 2025 | 39.9% | 15.8% | 23.8% | 14.3% | 6.2% |
| Jan 2026 | 43.5% | 17.6% | 19.8% | 13.4% | 5.8% |
| Feb 2026 | 40.9% | 20.1% | 18.8% | 14.7% | 5.5% |
| Mar 2026 | 38.4% | 21.9% | 20.1% | 13.5% | 6.1% |
| Apr 2026 | 43.4% | 15.1% | 23.2% | 12.3% | 6% |
| May 2026 | 42.7% | 15.3% | 23.5% | 12.5% | 6% |
| Jun 2026 | 42.8% | 15.3% | 23.5% | 12.5% | 6% |
| Jul 2026 | 44.6% | 15.5% | 20.2% | 13.6% | 6.1% |
| Aug 2026 | 39.9% | 19% | 17.8% | 15.6% | 7.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.9% | 1.1M | -13.1% | -4.7 points | |
| 2, moved from 3rd to 2nd | 19% | 513K | +19% | +3.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 17.8% | 480K | -14.6% | -2.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 15.6% | 422K | +12% | +2.1 points | |
| 5, held 5th | 7.6% | 206K | +21.2% | +1.5 points |
39.9%
held 1st · 1.1M estimated branded searches · -13.1% vs prior month · -4.7 points
2.
LG19%
moved from 3rd to 2nd · 513K estimated branded searches · +19% vs prior month · +3.5 points
3.
Haier
17.8%
moved from 2nd to 3rd · 480K estimated branded searches · -14.6% vs prior month · -2.4 points
4.
Samsung15.6%
held 4th · 422K estimated branded searches · +12% vs prior month · +2.1 points
5.
Bosch7.6%
held 5th · 206K estimated branded searches · +21.2% vs prior month · +1.5 points
Compare search popularity between Whirlpool and its closest rivals
How has branded search demand for Whirlpool changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Whirlpool worldwide fell from 1.3M to 1.1M.
- Across the 11 months ending August 2026, Whirlpool’s estimated Share of Search among laundry appliance brands worldwide decreased from 42.2% to 39.9%.
- Across the 11 months ending August 2026, Whirlpool’s estimated Share of Search among laundry appliance brands worldwide peaked at 44.6% in July 2026 and was lowest at 38.4% in March 2026.
How did search popularity change for laundry appliance brands worldwide in August 2026?
5 changes
In August 2026, LG overtook Haier to rank 2nd among laundry appliance brands worldwide, at 19%.
In August 2026, Samsung gained estimated Share of Search among laundry appliance brands worldwide, from 13.6% to 15.6%.
In August 2026, Bosch gained estimated Share of Search among laundry appliance brands worldwide, from 6.1% to 7.6%.
In August 2026, Whirlpool lost estimated Share of Search among laundry appliance brands worldwide, from 44.6% to 39.9%.
In August 2026, Haier lost estimated Share of Search among laundry appliance brands worldwide, from 20.2% to 17.8%.
How is Whirlpool measured?
Brandwave collects information about searches that people make online using Whirlpool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- washing machine whirlpool
- whirlpool
- whirlpool com
- whirlpool washer
- whirlpool washing machine
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Is Whirlpool your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.