How popular isWhirlpool?
In September 2026, people searched for Whirlpool by name about 1.4 million times worldwide, a 16.2% decrease from the previous year. These searches made up 0.77% of all global oven brand searches, placing Whirlpool seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about oven brands, Whirlpool appeared in three of the five answers and was the fourth most recommended of the ten.
Whirlpool is the seventh most searched of 10 competitors and the fourth most recommended in AI answers.
ElectroluxShare of searches 53.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
SmegShare of searches 36.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WestinghouseShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WolfShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
WhirlpoolShare of searches 0.77%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top oven brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Whirlpool was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Whirlpool is the fourth most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
GE Profile2nd
Miele3rd- Whirlpool4th
Frigidaire5th- Wolf6th
- Electrolux7th
- Smeg–
- Westinghouse–
Fisher & Paykel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wolf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GE Profile3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Westinghouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about oven brands
5 answers
Asked ChatGPT
“Which oven brand should I buy?”
Asked ChatGPT
“What are the best oven brands?”
Asked ChatGPT
“What's the best oven brand for a new kitchen?”
Searched Google, AI Overview
“oven brands”
Searched Google, AI Overview
“built in oven”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which oven brands compete with Whirlpool?
Share of searches by month for Electrolux, Smeg, Westinghouse, Whirlpool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | Smeg | Westinghouse | Wolf | Bosch | Fisher & Paykel | Whirlpool | Miele | Frigidaire | GE Profile |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 36% | 4.6% | 2% | 1.6% | 1.1% | 0.95% | 0.76% | 0.77% | 0.6% |
| Nov 2025 | 58.1% | 31.7% | 3.5% | 2% | 1.2% | 0.86% | 0.84% | 0.58% | 0.52% | 0.68% |
| Dec 2025 | 49.3% | 39.4% | 3.6% | 2.3% | 1.5% | 0.89% | 0.87% | 0.73% | 0.6% | 0.7% |
| Jan 2026 | 48.8% | 39.8% | 3.6% | 2.3% | 1.5% | 1.1% | 0.86% | 0.72% | 0.44% | 0.85% |
| Feb 2026 | 48.1% | 39.7% | 4.3% | 2.3% | 1.5% | 1.1% | 0.89% | 0.88% | 0.43% | 0.65% |
| Mar 2026 | 53.2% | 35.7% | 3.9% | 2.1% | 1.4% | 1.2% | 0.83% | 0.79% | 0.48% | 0.51% |
| Apr 2026 | 56.5% | 32.3% | 4.1% | 2.1% | 1.5% | 1% | 0.72% | 0.68% | 0.48% | 0.54% |
| May 2026 | 56.6% | 32.3% | 4.2% | 2.2% | 1.2% | 1% | 0.69% | 0.68% | 0.48% | 0.54% |
| Jun 2026 | 59.6% | 29.2% | 4.4% | 2.1% | 1.3% | 1.1% | 0.73% | 0.72% | 0.49% | 0.46% |
| Jul 2026 | 51.3% | 37.1% | 4.6% | 2.2% | 1.4% | 1.1% | 0.77% | 0.62% | 0.44% | 0.53% |
| Aug 2026 | 55.9% | 33.5% | 4.1% | 2.1% | 1.2% | 1% | 0.81% | 0.67% | 0.46% | 0.38% |
| Sep 2026 | 53.5% | 36.5% | 3.9% | 1.7% | 1.2% | 0.97% | 0.77% | 0.65% | 0.53% | 0.36% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.5% | 1.5M | 0% | -2.4 points | |
| 2, held 2nd | 36.5% | 1M | +13.9% | +3 points | |
| 3, held 3rd | 3.9% | 110K | 0% | -0.2 points | |
| 4, held 4th | 1.7% | 48.3K | -12.3% | -0.3 points | |
| 5, held 5th | 1.2% | 32.3K | 0% | -0.1 points | |
| 6, held 6th | 0.97% | 27.1K | 0% | 0 points | |
| 7, held 7th | 0.77% | 21.7K | 0% | 0 points | |
| 8, held 8th | 0.65% | 18.1K | 0% | 0 points | |
| 9, held 9th | 0.53% | 15K | +22% | +0.1 points | |
| 10, held 10th | 0.36% | 10.2K | 0% | 0 points |
53.5%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -2.4 points.
2.
Smeg36.5%
Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3 points.
3.9%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Wolf1.7%
Held 4th. 48.3K estimated branded searches, -12.3% vs prior month. Share -0.3 points.
5.
Bosch1.2%
Held 5th. 32.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.97%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.77%
Held 7th. 21.7K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Miele0.65%
Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.53%
Held 9th. 15K estimated branded searches, +22% vs prior month. Share +0.1 points.
10.
GE Profile0.36%
Held 10th. 10.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Whirlpool and its closest rivals
Every comparison with Whirlpool
26 comparisons
- Beko vs Whirlpool
- Electrolux vs Whirlpool
- Frigidaire vs Whirlpool
- Haier vs Whirlpool
- Hisense vs Whirlpool
- LG vs Whirlpool
- Smeg vs Whirlpool
- Samsung vs Whirlpool
- GE Appliances vs Whirlpool
- Westinghouse vs Whirlpool
- Bosch vs Whirlpool
- Fisher & Paykel vs Whirlpool
- Whirlpool vs Wolf
- Sub-Zero vs Whirlpool
- Broan-NuTone vs Whirlpool
- Café vs Whirlpool
- GE Profile vs Whirlpool
- KitchenAid vs Whirlpool
- Midea vs Whirlpool
- Speed Queen vs Whirlpool
- Vent-A-Hood vs Whirlpool
- Hauslane vs Whirlpool
- Miele vs Whirlpool
- Bradford White vs Whirlpool
- Rheem vs Whirlpool
- Rinnai vs Whirlpool
How has branded search demand for Whirlpool changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Whirlpool worldwide fell from 1.7M to 1.4M.
- Across the 12 months ending September 2026, Whirlpool’s share of searches among oven brands worldwide held steady, from 0.95% to 0.77%.
How did search popularity change for oven brands worldwide in September 2026?
6 changes
In September 2026, Smeg gained share of searches among oven brands worldwide, from 33.5% to 36.5%.
In September 2026, Electrolux lost share of searches among oven brands worldwide, from 55.9% to 53.5%.
Estimated monthly branded searches for GE Profile worldwide fell 41.7% over 12 measured months, from 17.5K to 10.2K in September 2026.
Estimated monthly branded searches for Frigidaire worldwide fell 33.3% over 12 measured months, from 22.5K to 15K in September 2026.
Estimated monthly branded searches for Bosch worldwide fell 31% over 12 measured months, from 46.8K to 32.3K in September 2026.
Estimated monthly branded searches for Whirlpool worldwide fell 21.4% over 12 measured months, from 27.6K to 21.7K in September 2026.
How are Whirlpool’s branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Whirlpool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- washing machine whirlpool
- whirlpool
- whirlpool counter depth refrigerator
- whirlpool deep freezer
- whirlpool double wall oven
- whirlpool freestanding gas range
- whirlpool fridge
- whirlpool front load washer
- whirlpool gas dryer
- whirlpool gas stove
- whirlpool gas water heater
- whirlpool induction stove
- whirlpool oven
- whirlpool range
- whirlpool range hoods
- whirlpool refrigerator
- whirlpool refrigerator double door
- whirlpool washer
- whirlpool washing machine
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Where does Whirlpool compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fridge brands | 8th of 14 | 5.1% | Show ranking |
| Home appliance brands | 3rd of 13 | 15.3% | Show ranking |
| Washing machine brands | 13th of 14 | 0.16% | Show ranking |
| Double wall oven brands | 8th of 9 | 0.28% | Show ranking |
| Oven brands | 7th of 10 | 0.77% | Shown above |
| Front load washer brands | 6th of 6 | 1% | Show ranking |
| Laundry appliance brands | 4th of 7 | 12.5% | Show ranking |
| Range hoods | 5th of 9 | 0.58% | Show ranking |
| Counter depth refrigerator brands | 6th of 7 | 0.84% | Show ranking |
| Deep freezer brands | 5th of 5 | 0.07% | Show ranking |
| Induction stove brands | 6th of 7 | 0.71% | Show ranking |
| Freestanding gas range brands | 5th of 5 | 0.02% | Show ranking |
| Refrigerator double door brands | 4th of 5 | 3.7% | Show ranking |
| Gas dryer brands | 4th of 4 | 1.8% | Show ranking |
| Gas stove brands | 4th of 5 | 2.7% | Show ranking |
| Gas water heater brands | 4th of 4 | 0.22% | Show ranking |
Is Whirlpool your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.