Brandwave

How popular isWhirlpool in search?

In September 2026, there were an estimated 1.1M branded searches for Whirlpool worldwide which is down 17.7% over the last 12 months. Whirlpool holds 21.5% estimated Share of Search among double wall oven brands worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux30.5%
  2. KitchenAid25.9%
  3. Whirlpool21.5%
  4. LG8.7%
  5. Samsung7.2%
  6. Bosch3.4%
  7. Miele2.3%
  8. GE Profile0.47%
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Which double wall oven brands compete with Whirlpool?

Whirlpool against double wall oven brands worldwide, by month

Share of Search by month for Electrolux, KitchenAid, Whirlpool, LG, Samsung, Bosch, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxKitchenAidWhirlpoolLGSamsungBoschMieleGE Profile
Oct 202525.3%30.8%21.7%8.8%7.6%3.5%1.9%0.39%
Nov 202529.1%38.5%16.2%5.8%5.6%2.2%2.2%0.44%
Dec 202522%44.2%16.2%6.5%5.8%2.5%2.5%0.35%
Jan 202625.7%31%22%8.9%6.8%2.9%2.4%0.4%
Feb 202625%29.9%21.3%10.5%7.7%2.9%2.3%0.38%
Mar 202627.8%28%19.8%11.4%7%3.1%2.6%0.35%
Apr 202628.4%27.8%23.3%8.1%6.6%3.2%2.1%0.36%
May 202629.5%25.5%23.7%8.5%6.9%3.3%2.2%0.37%
Jun 202630.3%23.5%24.3%8.7%7.1%3.4%2.3%0.39%
Jul 202625.5%25.6%25.7%9%7.9%3.5%2.3%0.48%
Aug 202629.5%24%21%10.1%8.3%4%2.7%0.45%
Sep 202630.5%25.9%21.5%8.7%7.2%3.4%2.3%0.47%

  1. 1.Electrolux

    30.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.KitchenAid

    25.9%

    Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share +2 points.

  3. 3.Whirlpool

    21.5%

    Held 3rd. 1.1M estimated branded searches, -1.3% vs prior month. Share +0.5 points.

  4. 4.LG

    8.7%

    Held 4th. 427K estimated branded searches, -16.8% vs prior month. Share -1.4 points.

  5. 5.Samsung

    7.2%

    Held 5th. 352K estimated branded searches, -16.6% vs prior month. Share -1.1 points.

  6. 6.Bosch

    3.4%

    Held 6th. 169K estimated branded searches, -17.6% vs prior month. Share -0.6 points.

  7. 7.Miele

    2.3%

    Held 7th. 113K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  8. 8.GE Profile

    0.47%

    Held 8th. 23.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Whirlpool and its closest rivals

Every comparison with Whirlpool

How has branded search demand for Whirlpool changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Whirlpool worldwide fell from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among double wall oven brands worldwide peaked at 25.7% in July 2026 and was lowest at 16.2% in November 2025.

How did search popularity change for double wall oven brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among double wall oven brands worldwide, from 24% to 25.9%.

  2. In September 2026, Electrolux gained estimated Share of Search among double wall oven brands worldwide, from 29.5% to 30.5%.

  3. In September 2026, LG lost estimated Share of Search among double wall oven brands worldwide, from 10.1% to 8.7%.

  4. In September 2026, Samsung lost estimated Share of Search among double wall oven brands worldwide, from 8.3% to 7.2%.

  5. In September 2026, Bosch lost estimated Share of Search among double wall oven brands worldwide, from 4% to 3.4%.

  6. Estimated monthly branded searches for Whirlpool worldwide fell 17.7% over 12 measured months, from 1.3M to 1.1M in September 2026.

Where does Whirlpool compete?

Whirlpool is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Washing machine brands3rd of 1216.5%Show ranking
Double wall oven brands3rd of 821.5%Shown above
Front load washer brands2nd of 530.6%Show ranking
Counter depth refrigerator brands2nd of 632%Show ranking
Induction stove brands2nd of 532.2%Show ranking
Range hoods2nd of 632.8%Show ranking
Freestanding gas range brands2nd of 434%Show ranking
Deep freezer brands1st of 441.3%Show ranking
Laundry appliance brands1st of 542.6%Show ranking
Refrigerator double door brands1st of 542.6%Show ranking
Gas stove brands1st of 452.7%Show ranking
Gas dryer brands1st of 357.6%Show ranking
Gas water heater brands1st of 389.7%Show ranking

How is Whirlpool measured?

Brandwave collects information about searches that people make online using Whirlpool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • washing machine whirlpool
  • whirlpool
  • whirlpool washer
  • whirlpool washing machine

Do you work for Whirlpool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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