How popular isWhirlpool?
In September 2026, people searched for Whirlpool by name about 1.4 million times worldwide, a 16.2% decrease from the previous year. These searches made up 5.1% of all global fridge brand searches, placing Whirlpool eighth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about fridge brands, Whirlpool appeared in four of the five answers and was the most recommended of the 14.
Whirlpool is the eighth most searched of 14 competitors and the most recommended in AI answers.
ElectroluxShare of searches 27.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SmegShare of searches 18.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HisenseShare of searches 12.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BekoShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WhirlpoolShare of searches 5.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Whirlpool was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Whirlpool is the most recommended of the 14.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Whirlpool1st
LG2nd
GE Appliances2nd
Bosch4th
Frigidaire5th
Samsung6th- Electrolux–
- Smeg–
- Hisense–
- Beko–
- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frigidaire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge brands
5 answers
Asked ChatGPT
“Which fridge brand should I buy?”
Asked ChatGPT
“What are the best fridge brands?”
Asked ChatGPT
“What's the best fridge brand for a family kitchen?”
Searched Google, AI Overview
“fridge brands”
Searched Google, AI Overview
“energy efficient fridge”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which fridge brands compete with Whirlpool?
Share of searches by month for Electrolux, Smeg, Hisense, Beko, LG, Haier, Frigidaire, Whirlpool, Samsung, GE Appliances, Westinghouse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | Smeg | Hisense | Beko | LG | Haier | Frigidaire | Whirlpool | Samsung | GE Appliances | Westinghouse | Bosch | Fisher & Paykel | Miele |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.3% | 17.7% | 13.9% | 9.3% | 8% | 7.6% | 5.1% | 5.1% | 2.5% | 2.3% | 2.3% | 0.59% | 0.56% | 0.02% |
| Nov 2025 | 32.3% | 17.6% | 14.4% | 7.9% | 5.7% | 6.5% | 4.3% | 3.7% | 2.7% | 1.9% | 1.9% | 0.5% | 0.48% | 0.02% |
| Dec 2025 | 25.4% | 20.3% | 13.9% | 9.3% | 6.6% | 9.3% | 4.2% | 3.5% | 2.5% | 1.9% | 1.9% | 0.59% | 0.46% | 0.02% |
| Jan 2026 | 24.8% | 20.3% | 13.6% | 9.1% | 7.8% | 7.4% | 5% | 4.2% | 2.5% | 2.2% | 1.8% | 0.59% | 0.55% | 0.02% |
| Feb 2026 | 23.9% | 19.7% | 13.2% | 8.8% | 9.2% | 7.2% | 4.8% | 4.4% | 3.4% | 2.2% | 2.2% | 0.56% | 0.53% | 0.02% |
| Mar 2026 | 26.2% | 17.6% | 11.8% | 7.9% | 10% | 7.9% | 5.3% | 5.2% | 3.1% | 1.9% | 1.9% | 0.74% | 0.58% | 0.02% |
| Apr 2026 | 27.6% | 15.8% | 12.4% | 8.3% | 7.2% | 10.1% | 4.5% | 6.1% | 2.8% | 2% | 2% | 0.77% | 0.5% | 0.02% |
| May 2026 | 26.4% | 15.1% | 14.5% | 7.9% | 6.9% | 9.7% | 5.3% | 6.4% | 2.7% | 1.9% | 1.9% | 0.74% | 0.48% | 0.02% |
| Jun 2026 | 25.7% | 12.6% | 17.1% | 9.4% | 6.7% | 9.4% | 5.2% | 6.3% | 2.6% | 1.9% | 1.9% | 0.72% | 0.46% | 0.02% |
| Jul 2026 | 22.5% | 16.3% | 15.2% | 10.2% | 7.2% | 8.3% | 5.6% | 6.2% | 3.2% | 2% | 2% | 0.78% | 0.5% | 0.02% |
| Aug 2026 | 27.5% | 16.4% | 12.3% | 8.2% | 8.6% | 6.7% | 5.5% | 6.1% | 3.2% | 2% | 2% | 0.77% | 0.5% | 0.02% |
| Sep 2026 | 27.7% | 18.9% | 12.4% | 8.3% | 7.1% | 6.8% | 5.6% | 5.1% | 2.8% | 2% | 2% | 0.78% | 0.5% | 0.02% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.7% | 1.5M | 0% | +0.2 points | |
| 2, held 2nd | 18.9% | 1M | +13.9% | +2.5 points | |
| 3, held 3rd | 12.4% | 673K | 0% | +0.1 points | |
| 4, moved from 5th to 4th | 8.3% | 450K | 0% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.1% | 386K | -18.2% | -1.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.8% | 368K | 0% | +0.1 points | |
| 7, moved from 8th to 7th | 5.6% | 301K | 0% | 0 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 5.1% | 275K | -18.2% | -1.1 pointsmoved from 7th to 8th | |
| 9, held 9th | 2.8% | 151K | -14.2% | -0.4 points | |
| 10, held 10th | 2% | 110K | 0% | 0 points | |
| 11, held 11th | 2% | 110K | 0% | 0 points | |
| 12, held 12th | 0.78% | 42.1K | 0% | 0 points | |
| 13, held 13th | 0.5% | 27.1K | 0% | 0 points | |
| 14, held 14th | 0.02% | 880 | 0% | 0 points |
27.7%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Smeg18.9%
Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +2.5 points.
3.
Hisense12.4%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Beko8.3%
Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
LG7.1%
Moved from 4th to 5th. 386K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
6.
Haier6.8%
Held 6th. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.6%
Moved from 8th to 7th. 301K estimated branded searches, 0% vs prior month. Share 0 points.
5.1%
Moved from 7th to 8th. 275K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
9.
Samsung2.8%
Held 9th. 151K estimated branded searches, -14.2% vs prior month. Share -0.4 points.
2%
Held 10th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Westinghouse2%
Held 11th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Bosch0.78%
Held 12th. 42.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.5%
Held 13th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
14.
Miele0.02%
Held 14th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Whirlpool and its closest rivals
Every comparison with Whirlpool
26 comparisons
- Beko vs Whirlpool
- Electrolux vs Whirlpool
- Frigidaire vs Whirlpool
- Haier vs Whirlpool
- Hisense vs Whirlpool
- LG vs Whirlpool
- Smeg vs Whirlpool
- Samsung vs Whirlpool
- GE Appliances vs Whirlpool
- Westinghouse vs Whirlpool
- Bosch vs Whirlpool
- Fisher & Paykel vs Whirlpool
- Whirlpool vs Wolf
- Sub-Zero vs Whirlpool
- Broan-NuTone vs Whirlpool
- Café vs Whirlpool
- GE Profile vs Whirlpool
- KitchenAid vs Whirlpool
- Midea vs Whirlpool
- Speed Queen vs Whirlpool
- Vent-A-Hood vs Whirlpool
- Hauslane vs Whirlpool
- Miele vs Whirlpool
- Bradford White vs Whirlpool
- Rheem vs Whirlpool
- Rinnai vs Whirlpool
How has branded search demand for Whirlpool changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Whirlpool worldwide fell from 1.7M to 1.4M.
- Across the 12 months ending September 2026, Whirlpool’s share of searches among fridge brands worldwide peaked at 6.4% in May 2026 and was lowest at 3.5% in December 2025.
How did search popularity change for fridge brands worldwide in September 2026?
6 changes
In September 2026, Smeg gained share of searches among fridge brands worldwide, from 16.4% to 18.9%.
In September 2026, LG lost share of searches among fridge brands worldwide, from 8.6% to 7.1%.
In September 2026, Whirlpool lost share of searches among fridge brands worldwide, from 6.1% to 5.1%.
In September 2026, Beko rose from 5th to 4th among fridge brands worldwide.
In September 2026, Frigidaire rose from 8th to 7th among fridge brands worldwide.
Estimated monthly branded searches for Bosch worldwide rose 20.3% over 12 measured months, from 35K to 42.1K in September 2026.
How are Whirlpool’s branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Whirlpool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- washing machine whirlpool
- whirlpool
- whirlpool counter depth refrigerator
- whirlpool deep freezer
- whirlpool double wall oven
- whirlpool freestanding gas range
- whirlpool fridge
- whirlpool front load washer
- whirlpool gas dryer
- whirlpool gas stove
- whirlpool gas water heater
- whirlpool induction stove
- whirlpool oven
- whirlpool range
- whirlpool range hoods
- whirlpool refrigerator
- whirlpool refrigerator double door
- whirlpool washer
- whirlpool washing machine
Do you work for Whirlpool? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Whirlpool compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fridge brands | 8th of 14 | 5.1% | Shown above |
| Home appliance brands | 3rd of 13 | 15.3% | Show ranking |
| Washing machine brands | 13th of 14 | 0.16% | Show ranking |
| Double wall oven brands | 8th of 9 | 0.28% | Show ranking |
| Oven brands | 7th of 10 | 0.77% | Show ranking |
| Front load washer brands | 6th of 6 | 1% | Show ranking |
| Laundry appliance brands | 4th of 7 | 12.5% | Show ranking |
| Range hoods | 5th of 9 | 0.58% | Show ranking |
| Counter depth refrigerator brands | 6th of 7 | 0.84% | Show ranking |
| Deep freezer brands | 5th of 5 | 0.07% | Show ranking |
| Induction stove brands | 6th of 7 | 0.71% | Show ranking |
| Freestanding gas range brands | 5th of 5 | 0.02% | Show ranking |
| Refrigerator double door brands | 4th of 5 | 3.7% | Show ranking |
| Gas dryer brands | 4th of 4 | 1.8% | Show ranking |
| Gas stove brands | 4th of 5 | 2.7% | Show ranking |
| Gas water heater brands | 4th of 4 | 0.22% | Show ranking |
Is Whirlpool your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.