Bosch vs Whirlpool:Which is more popular by branded search?
In August 2026, Whirlpool had more branded searches than Bosch among laundry appliance brands worldwide. Whirlpool was estimated to have 1.1M branded searches compared to Bosch’s 206K, and held a 39.9% Share of Search versus Bosch’s 7.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Bosch or Whirlpool?
Compare brands that offer washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Whirlpool, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Whirlpool | LG | Haier | Samsung | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 17.1% | 19.2% | 14.8% | 6.8% |
| Nov 2025 | 43.8% | 15.6% | 19.6% | 15.1% | 6% |
| Dec 2025 | 39.9% | 15.8% | 23.8% | 14.3% | 6.2% |
| Jan 2026 | 43.5% | 17.6% | 19.8% | 13.4% | 5.8% |
| Feb 2026 | 40.9% | 20.1% | 18.8% | 14.7% | 5.5% |
| Mar 2026 | 38.4% | 21.9% | 20.1% | 13.5% | 6.1% |
| Apr 2026 | 43.4% | 15.1% | 23.2% | 12.3% | 6% |
| May 2026 | 42.7% | 15.3% | 23.5% | 12.5% | 6% |
| Jun 2026 | 42.8% | 15.3% | 23.5% | 12.5% | 6% |
| Jul 2026 | 44.6% | 15.5% | 20.2% | 13.6% | 6.1% |
| Aug 2026 | 39.9% | 19% | 17.8% | 15.6% | 7.6% |
| Sep 2026 | — | — | — | — | — |
How has the Bosch and Whirlpool comparison changed over the last 12 months?
3 findings
- Whirlpool was ahead of Bosch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among laundry appliance brands worldwide moved from 6.8% to 7.6%, and its estimated monthly branded searches moved from 207K to 206K.
- Across the 11 months ending August 2026, Whirlpool’s estimated Share of Search among laundry appliance brands worldwide moved from 42.2% to 39.9%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
How did search popularity change for laundry appliance brands worldwide in August 2026?
2 changes
In August 2026, Bosch gained estimated Share of Search among laundry appliance brands worldwide, from 6.1% to 7.6%.
In August 2026, Whirlpool lost estimated Share of Search among laundry appliance brands worldwide, from 44.6% to 39.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Bosch’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.