Brandwave

How popular isSamsung in search?

In September 2026, there were an estimated 352K branded searches for Samsung worldwide which is down 22.1% over the last 12 months. Samsung holds 6.6% estimated Share of Search among home appliance brands worldwide and is ranked 7th of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux28.3%
  2. Smeg21.9%
  3. Bosch12.8%
  4. Haier9%
  5. Beko8.5%
  6. LG8.1%
  7. Samsung6.6%
  8. Miele2.1%
  9. Westinghouse2.1%
  10. Fisher & Paykel0.51%
Samsung website (opens in a new tab)

Follow Samsung and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which home appliance brands compete with Samsung?

Samsung against home appliance brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Bosch, Haier, Beko, LG, Samsung, Miele, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegBoschHaierBekoLGSamsungMieleWestinghouseFisher & Paykel
Oct 202525.6%20.2%13.4%10%9.4%8.9%7.7%1.9%2.3%0.56%
Nov 202533.4%20.6%11.4%8.3%8.2%6.6%6.4%2.5%2%0.49%
Dec 202524.9%22.6%13.6%10.9%9.1%7.3%6.6%2.8%1.8%0.45%
Jan 202624.8%23%13.5%9.7%9.1%8.6%6.6%2.3%1.8%0.55%
Feb 202624%21.9%13.5%9.4%8.8%10.1%7.4%2.2%2.2%0.53%
Mar 202626.6%19.8%13.2%9.9%8%10.9%6.7%2.4%1.9%0.59%
Apr 202628.1%18.1%13.8%12.3%8.4%8.1%6.6%2.1%2.1%0.51%
May 202628.1%18.1%13.6%12.4%8.4%8.1%6.6%2.1%2.1%0.51%
Jun 202628.3%15.9%13.5%12.4%10.4%8.1%6.6%2.1%2.1%0.51%
Jul 202623.9%19.5%14.1%11%10.8%8.5%7.4%2.2%2.2%0.53%
Aug 202627.6%19%14.1%8.8%8.3%9.4%7.8%2.5%2%0.5%
Sep 202628.3%21.9%12.8%9%8.5%8.1%6.6%2.1%2.1%0.51%

  1. 1.Electrolux

    28.3%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Smeg

    21.9%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.9 points.

  3. 3.Bosch

    12.8%

    Held 3rd. 677K estimated branded searches, -11.3% vs prior month. Share -1.3 points.

  4. 4.Haier

    9%

    Moved from 5th to 4th. 478K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Beko

    8.5%

    Moved from 6th to 5th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.LG

    8.1%

    Moved from 4th to 6th. 427K estimated branded searches, -16.8% vs prior month. Share -1.4 points.

  7. 7.Samsung

    6.6%

    Held 7th. 352K estimated branded searches, -16.6% vs prior month. Share -1.1 points.

  8. 8.Miele

    2.1%

    Held 8th. 113K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  9. 9.Westinghouse

    2.1%

    Held 9th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Fisher & Paykel

    0.51%

    Held 10th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Samsung and its closest rivals

Every comparison with Samsung

How has branded search demand for Samsung changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Samsung worldwide fell from 452K to 352K.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among home appliance brands worldwide decreased from 7.7% to 6.6%.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among home appliance brands worldwide peaked at 7.8% in August 2026 and was lowest at 6.4% in November 2025.

How did search popularity change for home appliance brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among home appliance brands worldwide, from 19% to 21.9%.

  2. In September 2026, Electrolux gained estimated Share of Search among home appliance brands worldwide, from 27.6% to 28.3%.

  3. In September 2026, LG lost estimated Share of Search among home appliance brands worldwide, from 9.4% to 8.1%.

  4. In September 2026, Bosch lost estimated Share of Search among home appliance brands worldwide, from 14.1% to 12.8%.

  5. In September 2026, Samsung lost estimated Share of Search among home appliance brands worldwide, from 7.8% to 6.6%.

  6. In September 2026, Beko rose from 6th to 5th among home appliance brands worldwide.

Where does Samsung compete?

Samsung is ranked in 55 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartphone brands5th of 50.07%Show ranking
Earbud brands5th of 51.7%Show ranking
Tablet brands5th of 52.1%Show ranking
Smartwatch brands5th of 52.3%Show ranking
Home cinema brands7th of 82.4%Show ranking
Cordless vacuum brands6th of 82.9%Show ranking
Bluetooth headphones brands6th of 73.1%Show ranking
Wireless earbud brands6th of 63.1%Show ranking
Earphones brands5th of 63.5%Show ranking
TV brands7th of 74%Show ranking
Smart scale brands5th of 64.6%Show ranking
Surround sound system brands6th of 74.8%Show ranking
Washing machine brands9th of 125.1%Show ranking
Television brands5th of 55.3%Show ranking
Soundbar brands5th of 55.3%Show ranking
Fridge brands8th of 155.6%Show ranking
Double wall oven brands6th of 86.5%Show ranking
Curved monitor brands5th of 56.6%Show ranking
Home appliance brands7th of 106.6%Shown above
Computer monitor brands4th of 56.7%Show ranking
Gas cooktop brands5th of 78.1%Show ranking
Sleep tracker brands3rd of 38.4%Show ranking
Counter depth refrigerator brands5th of 69.2%Show ranking
Induction stove brands5th of 59.3%Show ranking
Range hoods4th of 69.4%Show ranking
Slimline dishwasher brands5th of 610.1%Show ranking
Front load washer brands4th of 510.2%Show ranking
Laser printer brands5th of 510.5%Show ranking
Freestanding gas range brands4th of 411.3%Show ranking
Clothes dryer brands4th of 511.5%Show ranking
Portable projector brands3rd of 411.6%Show ranking
Laundry appliance brands5th of 511.8%Show ranking
Refrigerator double door brands5th of 511.8%Show ranking
Induction oven brands4th of 512.8%Show ranking
Microwave brands4th of 512.9%Show ranking
Wireless charger brands3rd of 513%Show ranking
Portable charger brands3rd of 513.3%Show ranking
Clothes steamer brands4th of 513.5%Show ranking
Deep freezer brands4th of 413.7%Show ranking
Microwave oven brands4th of 514%Show ranking
Gas stove brands4th of 414%Show ranking
Dishwasher brands4th of 617%Show ranking
Connected TV advertising platforms2nd of 517.9%Show ranking
Condenser tumble dryer brands3rd of 518.2%Show ranking
Gas dryer brands3rd of 319.1%Show ranking
Short throw projector brands3rd of 321.3%Show ranking
Refrigerator brands3rd of 522.1%Show ranking
Soundbar with subwoofer brands3rd of 325.2%Show ranking
External drive brands2nd of 628.3%Show ranking
Hard drive brands2nd of 528.6%Show ranking
External SSD brands2nd of 529%Show ranking
Induction hob brands2nd of 330.8%Show ranking
Kids tablets1st of 536.4%Show ranking
Memory card brands2nd of 638.6%Show ranking
Flash drive brands2nd of 438.6%Show ranking

How is Samsung measured?

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • samsung com
  • samsung washer
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring and Samsung SSD, owned by the same company, worldwide.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Samsung your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free