Samsung vs Seagate:Which is more popular by branded search?
In August 2026, Samsung had more branded searches than Seagate among external SSD brands worldwide. Samsung was estimated to have 422K branded searches compared to Seagate’s 201K, and held a 28.6% Share of Search versus Seagate’s 13.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Samsung or Seagate?
Compare the portable storage brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsung, Seagate. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung | Seagate | Western Digital | Crucial |
|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 37.7% | 16.8% | 13.8% | 1% |
| Nov 2025 | 36.6% | 35% | 13.4% | 13.4% | 1.5% |
| Dec 2025 | 29.9% | 32.2% | 13.4% | 13.4% | 11% |
| Jan 2026 | 44.7% | 26.4% | 13.4% | 13.4% | 2.2% |
| Feb 2026 | 40.5% | 27.7% | 12.1% | 18.1% | 1.6% |
| Mar 2026 | 38.3% | 32.1% | 14% | 14% | 1.5% |
| Apr 2026 | 44.1% | 28.2% | 13.2% | 13.2% | 1.2% |
| May 2026 | 53% | 22.6% | 12.9% | 10.6% | 0.78% |
| Jun 2026 | 48% | 25.1% | 14.3% | 11.8% | 0.86% |
| Jul 2026 | 48.2% | 26.9% | 14.4% | 9.7% | 0.87% |
| Aug 2026 | 45.7% | 28.6% | 13.6% | 11.2% | 0.82% |
| Sep 2026 | — | — | — | — | — |
How has the Samsung and Seagate comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Seagate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among external SSD brands worldwide moved from 37.7% to 28.6%, and its estimated monthly branded searches moved from 452K to 422K.
- Across the 11 months ending August 2026, Seagate’s estimated Share of Search among external SSD brands worldwide moved from 16.8% to 13.6%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for external SSD brands worldwide in August 2026?
2 changes
In August 2026, Samsung gained estimated Share of Search among external SSD brands worldwide, from 26.9% to 28.6%.
In August 2026, Seagate lost estimated Share of Search among external SSD brands worldwide, from 14.4% to 13.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Samsung’s and Seagate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.