How popular isSamsung in search?
In August 2026, there were an estimated 422K branded searches for Samsung worldwide which is down 6.6% over the last 11 months. Samsung holds 28.2% estimated Share of Search among external drive brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
SanDisk45%
Samsung28.2%Seagate13.4%
Western Digital11%
- LaCie1.5%
Crucial0.81%
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Which external drive brands compete with Samsung?
Share of Search by month for SanDisk, Samsung, Seagate, Western Digital. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung | Seagate | Western Digital | LaCie | Crucial |
|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 36.9% | 16.4% | 13.5% | 2.2% | 0.99% |
| Nov 2025 | 35.7% | 34.1% | 13.1% | 13.1% | 2.6% | 1.4% |
| Dec 2025 | 29.3% | 31.6% | 13.1% | 13.1% | 2.2% | 10.7% |
| Jan 2026 | 43.8% | 25.8% | 13.1% | 13.1% | 2.2% | 2.2% |
| Feb 2026 | 39.7% | 27.1% | 11.9% | 17.7% | 2% | 1.6% |
| Mar 2026 | 37.3% | 31.2% | 13.7% | 13.7% | 2.7% | 1.5% |
| Apr 2026 | 43.2% | 27.6% | 13% | 13% | 2.1% | 1.2% |
| May 2026 | 52.1% | 22.3% | 12.7% | 10.4% | 1.7% | 0.77% |
| Jun 2026 | 47.2% | 24.7% | 14.1% | 11.6% | 1.6% | 0.85% |
| Jul 2026 | 47.4% | 26.5% | 14.2% | 9.5% | 1.6% | 0.85% |
| Aug 2026 | 45% | 28.2% | 13.4% | 11% | 1.5% | 0.81% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45% | 673K | 0% | -2.4 points | |
| 2, held 2nd | 28.2% | 422K | +12% | +1.7 points | |
| 3, held 3rd | 13.4% | 201K | 0% | -0.7 points | |
| 4, held 4th | 11% | 165K | +22.2% | +1.5 points | |
| 5, held 5th | 1.5% | 22.2K | 0% | -0.1 points | |
| 6, held 6th | 0.81% | 12.1K | 0% | 0 points |
1.
45%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -2.4 points.
2.
Samsung28.2%
Held 2nd. 422K estimated branded searches, +12% vs prior month. Share +1.7 points.
3.
13.4%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.7 points.
11%
Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.5 points.
5.LaCie
1.5%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Crucial0.81%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Samsung and its closest rivals
How has branded search demand for Samsung changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Samsung worldwide fell from 452K to 422K.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among external drive brands worldwide decreased from 36.9% to 28.2%.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among external drive brands worldwide peaked at 36.9% in October 2025 and was lowest at 22.3% in May 2026.
- Across the 11 months ending August 2026, Samsung fell from 1st to 2nd among external drive brands worldwide.
How did search popularity change for external drive brands worldwide in August 2026?
5 changes
In August 2026, Samsung gained estimated Share of Search among external drive brands worldwide, from 26.5% to 28.2%.
In August 2026, Western Digital gained estimated Share of Search among external drive brands worldwide, from 9.5% to 11%.
In August 2026, SanDisk lost estimated Share of Search among external drive brands worldwide, from 47.4% to 45%.
In August 2026, Seagate lost estimated Share of Search among external drive brands worldwide, from 14.2% to 13.4%.
Estimated monthly branded searches for LaCie worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
Where does Samsung compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smartphone brands | 5th of 5 | 0.1% | Show ranking |
| Tablet brands | 4th of 5 | 0.1% | Show ranking |
| Kids tablets | 2nd of 6 | 0.1% | Show ranking |
| Smartwatch brands | 5th of 5 | 2.7% | Show ranking |
| Earbud brands | 4th of 5 | 4% | Show ranking |
| Television brands | 5th of 5 | 7.9% | Show ranking |
| Soundbar brands | 5th of 5 | 8.2% | Show ranking |
| Computer monitor brands | 4th of 5 | 11.4% | Show ranking |
| Range hoods | 3rd of 6 | 12.6% | Show ranking |
| Laundry appliance brands | 4th of 5 | 15.6% | Show ranking |
| Connected TV advertising platforms | 2nd of 5 | 17.8% | Show ranking |
| Microwave brands | 3rd of 5 | 22.6% | Show ranking |
| External drive brands | 2nd of 6 | 28.2% | Shown above |
| External SSD brands | 2nd of 5 | 28.6% | Show ranking |
| Dishwasher brands | 2nd of 5 | 33% | Show ranking |
| Refrigerator brands | 2nd of 5 | 33.7% | Show ranking |
| Memory card brands | 2nd of 6 | 38.2% | Show ranking |
How is Samsung measured?
Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- samsung com
- samsung washer
- samsung washing machine
Who owns Samsung?
Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, owned by the same company, worldwide.
Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Samsung your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.