Brandwave

How popular isSamsung in search?

In August 2026, there were an estimated 422K branded searches for Samsung worldwide which is down 6.6% over the last 11 months. Samsung holds 22.6% estimated Share of Search among microwave brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Breville45.4%
  2. LG27.5%
  3. Samsung22.6%
  4. Panasonic4%
  5. Sharp0.53%
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Which microwave brands compete with Samsung?

Samsung against microwave brands worldwide, by month

Share of Search by month for Breville, LG, Samsung, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleLGSamsungPanasonicSharp
Oct 202541.7%26.5%22.9%8.4%0.5%
Nov 202557.1%18.7%18.1%5.7%0.42%
Dec 202558.5%19.1%17.2%4.8%0.43%
Jan 202650.4%24.9%18.9%5.3%0.47%
Feb 202643.4%29.3%21.5%5.2%0.57%
Mar 202641.3%33%20.3%4.9%0.53%
Apr 202646.9%26.3%21.5%4.5%0.74%
May 202647%26.4%21.5%4.5%0.61%
Jun 202647.2%26.2%21.4%4.5%0.6%
Jul 202648.8%24.8%21.6%4.3%0.57%
Aug 202645.4%27.5%22.6%4%0.53%
Sep 2026—————

  1. 1.Breville

    45.4%

    Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -3.4 points.

  2. 2.LG

    27.5%

    Held 2nd. 513K estimated branded searches, +19% vs prior month. Share +2.7 points.

  3. 3.Samsung

    22.6%

    Held 3rd. 422K estimated branded searches, +12% vs prior month. Share +1 points.

  4. 4.Panasonic

    4%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Sharp

    0.53%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Samsung and its closest rivals

How has branded search demand for Samsung changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Samsung worldwide fell from 452K to 422K.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among microwave brands worldwide peaked at 22.9% in October 2025 and was lowest at 17.2% in December 2025.

How did search popularity change for microwave brands worldwide in August 2026?

  1. In August 2026, LG gained estimated Share of Search among microwave brands worldwide, from 24.8% to 27.5%.

  2. In August 2026, Samsung gained estimated Share of Search among microwave brands worldwide, from 21.6% to 22.6%.

  3. In August 2026, Breville lost estimated Share of Search among microwave brands worldwide, from 48.8% to 45.4%.

  4. Panasonic’s estimated Share of Search among microwave brands worldwide has lost ground for 3 months in a row, from 4.5% to 4% in August 2026.

Where does Samsung compete?

Samsung is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartphone brands5th of 50.1%Show ranking
Tablet brands4th of 50.1%Show ranking
Kids tablets2nd of 60.1%Show ranking
Smartwatch brands5th of 52.7%Show ranking
Earbud brands4th of 54%Show ranking
Television brands5th of 57.9%Show ranking
Soundbar brands5th of 58.2%Show ranking
Computer monitor brands4th of 511.4%Show ranking
Range hoods3rd of 612.6%Show ranking
Laundry appliance brands4th of 515.6%Show ranking
Connected TV advertising platforms2nd of 517.8%Show ranking
Microwave brands3rd of 522.6%Shown above
External drive brands2nd of 628.2%Show ranking
External SSD brands2nd of 528.6%Show ranking
Dishwasher brands2nd of 533%Show ranking
Refrigerator brands2nd of 533.7%Show ranking
Memory card brands2nd of 638.2%Show ranking

How is Samsung measured?

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • samsung com
  • samsung washer
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, owned by the same company, worldwide.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

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