Samsung vs Tatari:Which is more popular?
In September 2026, Samsung had more branded searches than Tatari among connected TV advertising platforms worldwide. Samsung had about 110,000 branded searches, while Tatari had 18,300. Samsung made up 6% of all connected TV advertising platform searches we track, and Tatari accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about connected TV advertising platforms, Tatari appeared in four of the five answers and Samsung in none.
Who do people search for more?
Samsung, about 6 searches for every 1 for Tatari
Who does AI mention more?
Tatari, mentioned in 4 of 5 answers, Samsung in 0
Who does AI recommend more?
Tatari, the only one of the two named
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Top connected TV advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tatari was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Samsung did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
The Trade Desk1st
StackAdapt2nd
Amazon DSP3rd
MNTN4th
Roku5th
Display & Video 3606th- Tatari7th
- Samsung–
Vizio–
LG Ad Solutions–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MNTN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Trade Desk4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tatari4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Roku3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazon DSP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Display & Video 3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vizio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LG Ad Solutions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about connected TV advertising platforms
5 answers
Asked ChatGPT
“Which connected TV advertising platform should I use?”
Asked ChatGPT
“What are the best connected TV advertising platforms?”
Asked ChatGPT
“What's the best connected TV advertising platform for streaming TV ads?”
Searched Google, AI Overview
“connected tv advertising platforms”
Searched Google, AI Overview
“ctv ad platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Samsung or Tatari more popular in search?
This chart shows how often people search Google for Samsung and Tatari by name. Each line represents a brand's share of searches for all ten connected TV advertising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Samsung, Tatari. The figures are in the table below the chart.
View monthly share of searches table
| Month | Roku | Samsung | Vizio | The Trade Desk | Amazon DSP | StackAdapt | Tatari | LG Ad Solutions | Display & Video 360 | MNTN |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.1% | 5% | 5% | 2.8% | 2.2% | 1% | 0.68% | 0.06% | 0.08% | 0.02% |
| Nov 2025 | 82.5% | 6.1% | 6.1% | 2.3% | 1.5% | 0.83% | 0.68% | 0.05% | 0.07% | 0.01% |
| Dec 2025 | 84.8% | 5.1% | 5.1% | 1.9% | 1.5% | 0.7% | 0.69% | 0.05% | 0.06% | 0.01% |
| Jan 2026 | 83.6% | 5% | 5% | 2.8% | 1.5% | 1% | 0.84% | 0.05% | 0.07% | 0.02% |
| Feb 2026 | 80.7% | 7.3% | 4.9% | 3.3% | 1.5% | 0.99% | 1.2% | 0.05% | 0.09% | 0.02% |
| Mar 2026 | 82.1% | 6.1% | 4.9% | 3.4% | 1.5% | 1% | 0.82% | 0.09% | 0.09% | 0.02% |
| Apr 2026 | 81.6% | 6% | 4.9% | 2.8% | 1.8% | 1.2% | 1.5% | 0.05% | 0.1% | 0.02% |
| May 2026 | 82% | 6% | 4.9% | 2.9% | 1.8% | 1.2% | 1% | 0.05% | 0.09% | 0.02% |
| Jun 2026 | 84% | 5% | 5% | 2.4% | 1.5% | 1% | 0.84% | 0.07% | 0.07% | 0.01% |
| Jul 2026 | 83.8% | 6.2% | 5% | 2% | 1.2% | 0.84% | 0.83% | 0.05% | 0.07% | 0.01% |
| Aug 2026 | 82.9% | 6.1% | 5% | 2.8% | 1.2% | 1% | 0.83% | 0.11% | 0.05% | 0.01% |
| Sep 2026 | 81.4% | 6% | 6% | 2.7% | 1.5% | 1.2% | 0.99% | 0.2% | 0.08% | 0.02% |
How has the Samsung and Tatari comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Tatari in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among connected TV advertising platforms worldwide moved from 5% to 6%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Tatari’s share of searches among connected TV advertising platforms worldwide moved from 0.68% to 0.99%, and its estimated monthly branded searches moved from 15K to 18.3K.
How did search popularity change for connected TV advertising platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Tatari worldwide rose 21.7% over 12 measured months, from 15K to 18.3K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Samsung’s and Tatari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among connected TV advertising platforms
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