Brandwave

How popular isTatari in search?

In August 2026, there were an estimated 140 branded searches for Tatari worldwide which is down 33.3% over the last 11 months. Tatari holds 0.38% estimated Share of Search among connected TV measurement platforms worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Comscore39.9%
  2. iSpot39.8%
  3. Innovid12%
  4. VideoAmp8%
  5. Tatari0.38%
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Which connected TV measurement platforms compete with Tatari?

Tatari against connected TV measurement platforms worldwide, by month

Share of Search by month for Comscore, iSpot, Innovid, VideoAmp, Tatari. The figures are in the table below the chart.

View monthly share of search table
MonthComscoreiSpotInnovidVideoAmpTatari
Oct 202540.4%40.3%12.2%6.6%0.47%
Nov 202536.1%44%13.4%6%0.51%
Dec 202535.7%43.4%13.1%7.3%0.5%
Jan 202643.4%35.4%13.5%7.1%0.5%
Feb 202638.6%38.5%14.6%7.8%0.55%
Mar 202643.7%35.5%13.2%7.1%0.5%
Apr 202638.8%38.6%14.3%7.8%0.44%
May 202640.4%40.3%12.2%6.7%0.38%
Jun 202637%45.1%11.2%6.2%0.42%
Jul 202636.3%44.2%13.3%5.9%0.42%
Aug 202639.9%39.8%12%8%0.38%
Sep 2026—————

  1. 1.Comscore

    39.9%

    moved from 2nd to 1st · 14.8K estimated branded searches · +22.1% vs prior month · +3.6 points

  2. 2.iSpot

    39.8%

    moved from 1st to 2nd · 14.8K estimated branded searches · 0% vs prior month · -4.4 points

  3. 3.Innovid

    12%

    held 3rd · 4.5K estimated branded searches · +0.45% vs prior month · -1.3 points

  4. 4.VideoAmp

    8%

    held 4th · 3K estimated branded searches · +52% vs prior month · +2.2 points

  5. 5.Tatari

    0.38%

    held 5th · 140 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Tatari and its closest rivals

How has branded search demand for Tatari changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tatari worldwide fell from 210 to 140.
  • Across the 11 months ending August 2026, Tatari’s estimated Share of Search among connected TV measurement platforms worldwide held steady, from 0.47% to 0.38%.

How did search popularity change for connected TV measurement platforms worldwide in August 2026?

  1. In August 2026, Comscore overtook iSpot to take the highest estimated Share of Search among connected TV measurement platforms worldwide, at 39.9%.

  2. In August 2026, VideoAmp gained estimated Share of Search among connected TV measurement platforms worldwide, from 5.9% to 8%.

  3. In August 2026, iSpot lost estimated Share of Search among connected TV measurement platforms worldwide, from 44.2% to 39.8%.

  4. In August 2026, Innovid lost estimated Share of Search among connected TV measurement platforms worldwide, from 13.3% to 12%.

  5. Estimated monthly branded searches for Tatari worldwide fell 33.3% over 11 measured months, from 210 to 140 in August 2026.

How is Tatari measured?

Brandwave collects information about searches that people make online using Tatari’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • tatari tv
  • tatari.tv

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How the Brand Demand Index is measured

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