Brandwave

Connected TV measurement platforms:Which brands are most popular in search?

Comscore and iSpot share the highest estimated Share of Search among connected TV measurement platforms worldwide, at 39.9% and 39.8% in August 2026. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Comscore39.9%
  2. iSpot39.8%
  3. Innovid12%
  4. VideoAmp8%
  5. Tatari0.38%

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Share of SearchLeaderboard

Compare platforms for assessing connected-TV audiences, ad delivery, and cross-screen campaign outcomes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among connected TV measurement platforms worldwide, by month

Share of Search by month for Comscore, iSpot, Innovid, VideoAmp. The figures are in the table below the chart.

View monthly share of search table
MonthComscoreiSpotInnovidVideoAmpTatari
Oct 202540.4%40.3%12.2%6.6%0.47%
Nov 202536.1%44%13.4%6%0.51%
Dec 202535.7%43.4%13.1%7.3%0.5%
Jan 202643.4%35.4%13.5%7.1%0.5%
Feb 202638.6%38.5%14.6%7.8%0.55%
Mar 202643.7%35.5%13.2%7.1%0.5%
Apr 202638.8%38.6%14.3%7.8%0.44%
May 202640.4%40.3%12.2%6.7%0.38%
Jun 202637%45.1%11.2%6.2%0.42%
Jul 202636.3%44.2%13.3%5.9%0.42%
Aug 202639.9%39.8%12%8%0.38%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Comscore

    39.9%

    moved from 2nd to 1st · 14.8K estimated branded searches · +22.1% vs prior month · +3.6 points

  2. 2.iSpot

    39.8%

    moved from 1st to 2nd · 14.8K estimated branded searches · 0% vs prior month · -4.4 points

  3. 3.Innovid

    12%

    held 3rd · 4.5K estimated branded searches · +0.45% vs prior month · -1.3 points

  4. 4.VideoAmp

    8%

    held 4th · 3K estimated branded searches · +52% vs prior month · +2.2 points

  5. 5.Tatari

    0.38%

    held 5th · 140 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among connected TV measurement platforms worldwide?

Comscore and iSpot share the highest estimated Share of Search among connected TV measurement platforms worldwide, at 39.9% and 39.8% in August 2026.

Global connected TV measurement platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Comscore40.4% → 39.9%43.7%Mar 202635.7%Dec 20251st
iSpot40.3% → 39.8%45.1%Jun 202635.4%Jan 20262nd
Innovid12.2% → 12%14.6%Feb 202611.2%Jun 20263rd
VideoAmp6.6% → 8%8%Aug 20265.9%Jul 20264th
Tatari0.47% → 0.38%0.55%Feb 20260.38%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Comscore’s estimated Share of Search among connected TV measurement platforms worldwide decreased from 40.4% to 39.9%.
  • Across the 11 months ending August 2026, iSpot’s estimated Share of Search among connected TV measurement platforms worldwide decreased from 40.3% to 39.8%.
  • Across the 11 months ending August 2026, VideoAmp’s estimated Share of Search among connected TV measurement platforms worldwide increased from 6.6% to 8%.
  • Across the 11 months ending August 2026, Comscore’s estimated Share of Search among connected TV measurement platforms worldwide peaked at 43.7% in March 2026 and was lowest at 35.7% in December 2025.
  • Across the 11 months ending August 2026, iSpot’s estimated Share of Search among connected TV measurement platforms worldwide peaked at 45.1% in June 2026 and was lowest at 35.4% in January 2026.
  • Across the 11 months ending August 2026, Innovid’s estimated Share of Search among connected TV measurement platforms worldwide peaked at 14.6% in February 2026 and was lowest at 11.2% in June 2026.
  • Across the 11 months ending August 2026, VideoAmp’s estimated Share of Search among connected TV measurement platforms worldwide peaked at 8% in August 2026 and was lowest at 5.9% in July 2026.
  • Across the 11 months ending August 2026, Innovid and Tatari held steady: their estimated Share of Search among connected TV measurement platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for connected TV measurement platforms worldwide in August 2026?

  1. In August 2026, Comscore overtook iSpot to take the highest estimated Share of Search among connected TV measurement platforms worldwide, at 39.9%.

  2. In August 2026, VideoAmp gained estimated Share of Search among connected TV measurement platforms worldwide, from 5.9% to 8%.

  3. In August 2026, iSpot lost estimated Share of Search among connected TV measurement platforms worldwide, from 44.2% to 39.8%.

  4. In August 2026, Innovid lost estimated Share of Search among connected TV measurement platforms worldwide, from 13.3% to 12%.

  5. Estimated monthly branded searches for Tatari worldwide fell 33.3% over 11 measured months, from 210 to 140 in August 2026.

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