Brandwave

How popular isNielsen?

In September 2026, people searched for Nielsen by name about 12,100 times worldwide, about the same as the previous year. These searches made up 18.2% of all global connected TV measurement platform searches, placing Nielsen fourth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about connected TV measurement platforms, Nielsen appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Nielsen is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. TatariShare of searches 27.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. ComscoreShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. iSpotShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. NielsenShare of searches 18.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. InnovidShare of searches 6.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+2 more

Nielsen website (opens in a new tab)

Follow Nielsen and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top connected TV measurement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nielsen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nielsen is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. iSpot1st
  2. Comscore2nd
  3. Nielsen3rd
  4. VideoAmp4th
  5. Tatari5th
  6. Measured6th
  7. Innovid7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tatari3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Comscore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iSpot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nielsen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VideoAmp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Measured2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Innovid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about connected TV measurement platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which connected TV measurement platforms compete with Nielsen?

Nielsen against connected TV measurement platforms worldwide, by month

Share of searches by month for Tatari, Comscore, iSpot, Nielsen, Innovid, VideoAmp. The figures are in the table below the chart.

View monthly share of searches table
MonthTatariComscoreiSpotNielsenInnovidVideoAmpMeasured
Oct 202520.9%25.2%25.2%16.8%7.5%4.1%0.29%
Nov 202521.2%20.9%25.6%20.9%7.6%3.4%0.2%
Dec 202525.5%20.6%25.2%16.9%7.5%4.1%0.24%
Jan 202624.6%24.3%19.9%19.9%7.3%3.9%0.21%
Feb 202630.9%20.4%20.4%16.7%7.4%4%0.28%
Mar 202626.3%26%21.2%14.2%7.7%4.2%0.4%
Apr 202636.2%19.7%19.7%13.2%7.2%3.9%0.27%
May 202627.3%22.1%22.1%18.1%6.6%3.6%0.21%
Jun 202625%20.3%24.8%20.3%6%3.3%0.25%
Jul 202627.5%18.2%22.3%22.3%6.6%2.9%0.27%
Aug 202624.8%20.2%20.2%24.6%6%4%0.25%
Sep 202627.5%22.3%22.3%18.2%6.6%2.9%0.3%

  1. 1.Tatari

    27.5%

    Held 1st. 18.3K estimated branded searches, +0.16% vs prior month. Share +2.6 points.

  2. 2.Comscore

    22.3%

    Moved from 3rd to 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.iSpot

    22.3%

    Moved from 4th to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.Nielsen

    18.2%

    Moved from 2nd to 4th. 12.1K estimated branded searches, -33.1% vs prior month. Share -6.4 points.

  5. 5.Innovid

    6.6%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.VideoAmp

    2.9%

    Held 6th. 1.9K estimated branded searches, -34.4% vs prior month. Share -1.1 points.

  7. 7.Measured

    0.3%

    Held 7th. 200 estimated branded searches, +11.1% vs prior month. Share +0.1 points.

Compare popularity between Nielsen and its closest rivals

Every comparison with Nielsen

20 comparisons

How has branded search demand for Nielsen changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nielsen worldwide held steady at 12.1K.
  • Across the 12 months ending September 2026, Nielsen’s share of searches among connected TV measurement platforms worldwide increased from 16.8% to 18.2%.
  • Across the 12 months ending September 2026, Nielsen’s share of searches among connected TV measurement platforms worldwide peaked at 24.6% in August 2026 and was lowest at 13.2% in April 2026.

How did search popularity change for connected TV measurement platforms worldwide in September 2026?

6 changes

  1. In September 2026, Comscore overtook Nielsen to rank 2nd among connected TV measurement platforms worldwide, with 22.3% of the searches.

  2. In September 2026, iSpot overtook Nielsen to rank 3rd among connected TV measurement platforms worldwide, with 22.3% of the searches.

  3. In September 2026, Tatari gained share of searches among connected TV measurement platforms worldwide, from 24.8% to 27.5%.

  4. In September 2026, Innovid gained share of searches among connected TV measurement platforms worldwide, from 6% to 6.6%.

  5. In September 2026, Nielsen lost share of searches among connected TV measurement platforms worldwide, from 24.6% to 18.2%.

  6. In September 2026, VideoAmp lost share of searches among connected TV measurement platforms worldwide, from 4% to 2.9%.

How are Nielsen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Nielsen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nielsen survey

Do you work for Nielsen? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nielsen compete?

Nielsen is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Market research companies10th of 131.2%Show ranking
Media measurement platforms6th of 102.2%Show ranking
Connected TV measurement platforms4th of 718.2%Shown above
Creator with pink hair and a pink jacket

Is Nielsen your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free