Market research companies:Which are searched most?
In September 2026, Ipsos was the most searched among market research companies worldwide, with an estimated 246K branded searches and 67.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the market research companies people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ipsos, Kantar, Verian, Nielsen. The figures are in the table below the chart.
View monthly share of search table
| Month | Ipsos | Kantar | Verian | Nielsen |
|---|---|---|---|---|
| Oct 2025 | 65% | 29.2% | 3.2% | 2.6% |
| Nov 2025 | 59.5% | 32.6% | 3.6% | 4.4% |
| Dec 2025 | 64.6% | 29.1% | 3.2% | 3.2% |
| Jan 2026 | 63.1% | 28.4% | 3.8% | 4.6% |
| Feb 2026 | 64.1% | 28.9% | 3.2% | 3.9% |
| Mar 2026 | 64.6% | 28.9% | 3.9% | 2.6% |
| Apr 2026 | 69.5% | 25.4% | 2.8% | 2.3% |
| May 2026 | 64.7% | 28.9% | 3.2% | 3.2% |
| Jun 2026 | 71.9% | 21.6% | 2.9% | 3.5% |
| Jul 2026 | 63.6% | 28.6% | 3.1% | 4.7% |
| Aug 2026 | 67.1% | 24.7% | 3.3% | 4.9% |
| Sep 2026 | 67.7% | 24.9% | 4.1% | 3.3% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.7% | 246K | 0% | +0.6 points | |
| 2, held 2nd | 24.9% | 90.5K | 0% | +0.2 points | |
| 3, moved from 4th to 3rd | 4.1% | 14.8K | +22.3% | +0.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.3% | 12.1K | -33.1% | -1.6 pointsmoved from 3rd to 4th |
1.
Ipsos
67.7%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.
2.
Kantar24.9%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Verian4.1%
Moved from 4th to 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
4.
Nielsen3.3%
Moved from 3rd to 4th. 12.1K estimated branded searches, -33.1% vs prior month. Share -1.6 points.
Compare search popularity between leading brands
Which brand is most popular in search among market research companies worldwide?
4 brands
In September 2026, Ipsos was the most searched among market research companies worldwide, with an estimated 246K branded searches and 67.7% estimated Share of Search within this set. Kantar is in 2nd place, 42.8 percentage points behind at 24.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Ipsos | 65% → 67.7% | 71.9%Jun 2026 | 59.5%Nov 2025 | 1st |
| Kantar | 29.2% → 24.9% | 32.6%Nov 2025 | 21.6%Jun 2026 | 2nd |
| Verian | 3.2% → 4.1% | 4.1%Sep 2026 | 2.8%Apr 2026 | 3rd |
| Nielsen | 2.6% → 3.3% | 4.9%Aug 2026 | 2.3%Apr 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Ipsos’ estimated Share of Search among market research companies worldwide increased from 65% to 67.7%.
- Across the 12 months ending September 2026, Kantar’s estimated Share of Search among market research companies worldwide decreased from 29.2% to 24.9%.
- Across the 12 months ending September 2026, Verian’s estimated Share of Search among market research companies worldwide increased from 3.2% to 4.1%.
- Across the 12 months ending September 2026, Nielsen’s estimated Share of Search among market research companies worldwide increased from 2.6% to 3.3%.
- Across the 12 months ending September 2026, Ipsos’ estimated Share of Search among market research companies worldwide peaked at 71.9% in June 2026 and was lowest at 59.5% in November 2025.
- Across the 12 months ending September 2026, Kantar’s estimated Share of Search among market research companies worldwide peaked at 32.6% in November 2025 and was lowest at 21.6% in June 2026.
- Across the 12 months ending September 2026, Verian’s estimated Share of Search among market research companies worldwide peaked at 4.1% in September 2026 and was lowest at 2.8% in April 2026.
- Across the 12 months ending September 2026, Nielsen’s estimated Share of Search among market research companies worldwide peaked at 4.9% in August 2026 and was lowest at 2.3% in April 2026.
How did search popularity change for market research companies worldwide in September 2026?
4 changes
In September 2026, Verian overtook Nielsen to rank 3rd among market research companies worldwide, with 4.1% estimated Share of Search.
In September 2026, Ipsos gained estimated Share of Search among market research companies worldwide, from 67.1% to 67.7%.
In September 2026, Nielsen lost estimated Share of Search among market research companies worldwide, from 4.9% to 3.3%.
Estimated monthly branded searches for Kantar worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
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